S4 E2 // Thirsty horses, a Maserati, and doing something different with two ideas

"It’s not about being the best at something; it’s about doing something new and different and finding someone else to reproduce it.” - Farhad Ghafarzade, founder of Green Drop Garage. In this episode, Marc and Cathey talk with Farhad about intersecting two ideas that are least connected. In the process, they explore how to oscillate between a crazy idea and a different idea being crazy or different. This conversation will show you how to get your audience to buy-in to the idea of doing something different from what they are used to.