S4 E1 // Smiley faces, poop emojis, and creating problem solving

"I learned how to smile and say 'F-you' at the same time." - Reland Logan, marketing magician and anti-Whohoo girl. In this episode, Marc and Cathey help Reland discover ways to hit audiences with something they won't expect to hear. The power of a smile is not just about happiness; it's about resilience and getting stuff done. This conversation will show you how to use research to reframe your idea and make it uniquely different. After this episode, you may change the way you smile, strategically.