S1 E6 // Roller coasters, relationships, and no more wedding cakes

“If we do not define our rules, we are destined to break them.” - Justin Riordin, founder of Spade & Archer. How can you turn an unconventional idea into a digestible message? In this coaching session with Justin Riordin, Marc and Cathey help him expand the reach of his idea about having open relationships. The trick is finding keywords that trigger universal themes, thus turning an idea that challenges conventional thinking into a concept that addresses a common issue. This conversation may change the way you communicate in your relationships.