It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites - podcast cover

It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites

Stu McLarenitsatribething.com
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month. So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community? That's what our show host Shelli Varela explores in this podcast. You'll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more. You'll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income. This isn't luck. There is a repeatable formula for producing a growing subscription income… and we'll show you what it is within the episodes of this show. So if you're thinking you'd like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too! The Recurring Revolution is here… the question is, will you be part of it? Subscribe to the show today!

Episodes

065: How Joann Built A Successful Membership Around Helping Others Mourn

At the age of 60, Joann Filomena’s husband died suddenly and unexpectedly, and she was laid off from a job she loved. As she grieved, she took a new job, but found herself unhappy. She soon realized that she wanted to leverage her own life experiences to coach other widows through the trauma and pain of profound loss. Now, at Widow Coaching Center , Joann helps widows cope with their own grief. She empowers them to become widow coaches themselves, providing the resources they need to build and g...

Mar 24, 202027 minEp. 65

064: Accidental Entrepreneur Brings Authenticity Back to Direct Sales

Brenda Ster spent the first 20 years of her working career in training and financial technology, and climbed the corporate ladder. But by her forties, she was stressed out, burned out, overworked, travelled too much, and barely made time for her family. That all changed when she joined a direct marketing company that sold jewelry. She threw out the direct sales playbook, built a team of 1,000, and generated upwards of $1 million per year in volume. She did this all online - with no home parties,...

Mar 17, 202027 minEp. 64

063: Follow Your Curiosity To Success

Debbie Viola was always interested in art, but her guidance counselor didn’t allow her to take art classes in high school. Immediately after graduation, she became a legal secretary, and spent 23 years working for a fast-growing, high-paced law firm. Though she was great at the work, she hated how it made her feel like a robot. Everything changed on 9/11, when she was in Manhattan as the World Trade Center fell. Immediately after the tragedy, she decided to quit her job and pursue a career in ar...

Mar 10, 202024 minEp. 63

062: How a Teacher Conquered Her Anxiety By Teaching Lettering Online

Teaching classes for a paper crafting company that constantly pushed her to take her business to the next level gave Christie Daugherty more anxiety, pressure, and stress than she ever wanted in her life. She started giving online sewing lessons, but soon discovered a surprisingly underserved niche that made even better use of one of her greatest talents. Now, at Be The Light Lettering Tribe , Christie teaches women hand lettering techniques. She helps her audience lift others up and has created...

Mar 03, 202019 minEp. 62

061: Horse Trainer Follows Her Heart & Becomes Financially Independent

Cynthia Maugard grew up loving horses, but was always told not to turn her passion for animals into her life’s work. After graduating with a masters in Business & Logistics, she decided to travel the world, working many horse-related jobs along the way. Her experience eventually led to meeting her husband Pierre — a horse trainer and teacher who was trying to build his business, but struggled to do it alone. Before long, Cynthia and Pierre teamed up to build the business together. Skeptical that...

Feb 25, 202023 minEp. 61

060: How a Dog Training Business Gave Kate Olson the Freedom to Care for Her Family

If a dog trainer can start a membership business, so can you! Since launching My Service Dog and Me , Kate Olson is reaching more people than ever before. Not only that, but she’s been able to show up for her family when they need her most. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/60...

Feb 18, 202025 minEp. 60

059: The Music Teacher Who Quit the Classroom to Inspire Students Worldwide

This teacher left the classroom setting and started teaching completely online. Jessica Peresta is the Founder of The Domestic Musician , where she teaches music teachers the steps and strategies to teach elementary music with ease, allowing her work to empower children all over the world. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/59...

Feb 11, 202024 minEp. 59

058: The Membership Business Helping Parents with Picky Eaters

Looking to turn your passion into a thriving membership business? Danielle Binns’ first child was born extremely underweight and quickly became a picky eater as she got older. Because she rarely touched her food at the dinner table, Danielle went back to school to understand why. Now, at Danielle Binns Nutrition , she helps families thrive through holistic health solutions, evidence-based feeding strategies, and mommy sanity support. She provides simple nutrition and mealtime solutions for picky...

Feb 04, 202023 minEp. 58

057: How Lisa K Built a Business Around Teaching Others How to Trust Their Intuition

Are you wondering if the thing you love could fuel a membership business? Scientist and engineer Lisa K. wanted to know how people like Steve Jobs and Sir Richard Branson used their intuition to make big decisions and discovered that with the right training, anyone could do it. Now through the Intuition Development Circle , Lisa teaches others how to master their intuition to make incredible decisions in business and life. Get Access to the Full Show Notes! To get access to the full story and to...

Jan 28, 202022 minEp. 57

056: Meet the Power Couple Who Turned their Skills into a Thriving Membership Business

Are you looking to reinvent yourself and launch the membership business of your dreams? Melissa Pruitt spent years training to become a psychologist before discovering her talents were perfectly tailored to business and social media marketing. And her husband Paul reinvented himself as a photographer after his real estate business collapsed in 2008. Together, they run The Dream 100 - a private, personalized coaching and accountability mastermind. Using their unique skills, they help their member...

Jan 21, 202031 minEp. 56

055: The Membership Helping Women Take Small Steps Toward Massive Personal Progress

Are you worried that you don’t have the time, energy, or money to launch a membership site? At The Five Minute Business , Toni Bache helps give women the ongoing support and accountability they need to make massive progress in their lives and business. Not only that, but she doesn’t spend money on advertising, and only dedicates a few hours per week to it. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub....

Jan 14, 202018 minEp. 55

054: Helping Women Achieve More Success with Less Stress Through a Membership

Tracy Roesch Williams had a good job and was making great money, but felt like there was something more that she needed to do. Now, at Visions to Profits , Tracy helps women between the ages of 35 and 65 get out of overwhelm, make time to work on their businesses, and find the support and accountability they need to move forward and achieve their goals. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com...

Jan 07, 202019 minEp. 54

053: How To Turn a Brick-and-Mortar Business into a Thriving Membership Business

Wondering how to turn your brick-and-mortar business into a thriving membership site? After she was diagnosed with an autoimmune disease that required major surgery, Julie Dueck couldn’t keep up with her brick-and-mortar quilting store and had to close the doors. Now, at Quilt For Joy , she connects a like-minded community of quilters and gives them permission to create what they love - not just what gets the most likes on Instagram. Get Access to the Full Show Notes! To get access to the full s...

Dec 31, 201918 minEp. 53

052: How This Novelist Gives Back To Her Biggest Fans… The Easy Way

Looking to build a membership site to extend your work as a writer and author? Storyteller, actress, and theater writer Maryrose Wood never anticipated becoming a novelist. However, in her 40s, she created The Incorrigible Children of Ashton Place - a hugely successful series of books for young adults. When the series ended in 2018, she had a hungry fanbase that wanted to stay in her world - and stay connected with her. So, she created The Swanburne Academy , which gives fans and families tools ...

Dec 24, 201923 minEp. 52

051: How Jamie Helps Teachers Feel Confident And Excited About Teaching

Are you still trying to find your niche? When Jamie Sears left her career as a lobbyist to become a teacher, she struggled in the classroom. However, when she shifted her mindset and allowed her students to participate more, she began experiencing breakthroughs. Now, at Not So Wimpy Teacher , she offers online professional development to help teachers go from feeling overwhelmed to feeling confident and excited about teaching writing. Get Access to the Full Show Notes! To get access to the full ...

Dec 17, 201923 minEp. 51

050: How To Turn Your Passion Into a Thriving Membership Site

Are you doubting if your passion could fuel a thriving membership site? Think again. From early on in life, Dan Netting knew he didn’t want a boss. After trying and failing to make it as an affiliate marketer, he eventually decided to launch a new online business that provided real value and made the most of his passion: motorcycles. Now, at Life At Lean , he helps fellow riders learn fundamental skills and put them into action, offering full support along the way. Get Access to the Full Show No...

Dec 10, 201916 minEp. 50

049: How Dayna Abraham Empowers “Out-of-the Box” Kids (and the Grown-Ups That Love Them)

Do you think you need a degree to launch your membership site? When teacher Dayna Abraham started her membership site, by her own admission, she didn’t know what she was doing. Now, at Calm The Chaos , she helps parents of challenging and misunderstood kids and give their kids a chance to thrive like never before. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/49...

Dec 03, 201924 minEp. 49

048: The Membership Site That Empowers Massage Therapists To Soar

Do you think your business can only be done in-person? Think again! At Mentoring Massage , Mary-Claire Fredette offers a mix of both in-person and online courses. She’s able to help massage therapists overcome the many challenges they face in their business (such as injury), so they can continue practicing for years to come. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/48...

Nov 26, 201919 minEp. 48

047: Finally Achieving Sustainable Growth — And Helping Entrepreneurs Level-Up Their Brand

Does running your business come at the cost of having no life outside of work? After her son was born, Sarah Masci realized she didn’t want to continue her job in energy management if it meant having to sacrifice time with her family. Now, at Bracken House Branding , Sarah teaches her clients how to create a personal brand of their own - and uses the membership model to achieve her ideal work/life balance. Get Access to the Full Show Notes! To get access to the full story and to all the resource...

Nov 19, 201922 minEp. 47

046: The Membership that Teaches People How to Get Paid to Speak

Is your business eating into your personal life? As a professional speaker, Laurie-Ann Murabito spent much of her time flying all over the world, but travel left her feeling frustrated, lonely, and exhausted. When she wanted to fall back in love with her work, a chance inquiry from a client showed her the way forward. Now, at Speak and Stand Out , she teaches others how to get booked (and get paid) to speak. She shows her members how to craft a compelling story, engage an audience, and deliver t...

Nov 12, 201920 minEp. 46

045: How Tama-Lea Lorenzen Uses “Engaging Gamification” to Help Her Members Get Unbelievable Results

Looking to improve engagement in your membership? At Engaging Gamification , Tama-Lea Lorenzen teaches entrepreneurs how to incorporate gamification into their online courses and membership sites, which motivates students to engage with the content and implement what they’ve learned - leading to unbelievable results. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/45...

Nov 05, 201921 minEp. 45

044: How Jessica Brown’s Membership Site Connects Japanese Speakers All Over The World

Would you like to turn your favorite hobby into a thriving online business? At university, Jessica Brown felt like the whole world was telling her to help people bridge the gap between Japanese and English. Now, at NIHONGO Connection , Jessica helps Japanese language-lovers and native speakers improve their fluency - and has helped other people worldwide make powerful connections in their on and offline communities. Find out how she did it in today's episode! Get Access to the Full Show Notes! T...

Oct 29, 201918 minEp. 44

043: How Christie Hawkins Gets Paid to Paint by Teaching Other Artists From Around the World

Are you struggling to achieve work-life balance, even when you love your job? Christie Hawkins built a successful six-figure company hosting paint parties, but started to burn out. Not only that, she wasn’t spending enough time with her family. Now, at The Social Easel , she teaches her inner circle of women how to paint online. She’s grown her business from a local paint studio to an online, international one and built a thriving community like she’d never imagined. Get Access to the Full Show ...

Oct 22, 201921 minEp. 43

042: Personal Training: How A Membership Site Can Free Your Schedule And Get Your Clients Better Results

Are long hours and inflexible in-person meetings turning a career you love into a struggle? Working as a personal trainer and coach, Brittany Byrd was making great money, but was also working 15+ hour days to accommodate her clients’ schedules. Now, at Total Body Transformation , she coaches women online to give them the focus, love, and attention they need to succeed not just at the gym, but with their nutrition and mindset. Get Access to the Full Show Notes! To get access to the full story and...

Oct 15, 201928 minEp. 42

041: How Laura Phillips’s Membership Site Empowers Others to Launch Their Own Digital Products And Programs

Is a launch the only thing standing between you and a successful online program, workshop or course? Laura Phillips struggled with cycles of success and burnout before she discovered her love of coaching. Now, at Love to Launch , she helps business owners turn their knowledge into profitable online products. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/41...

Oct 08, 201929 minEp. 41

040: How Bree Noble’s Membership Site Uses Her Passion To Help Women Musicians Build Careers

Are you still trying to figure out how to turn your passion into a thriving membership site? Bree Noble used her love of music and extensive business experience to build Female Musician Academy , where she helps female musicians build their music careers. She teaches her followers how to get fans, make money and sustain their craft doing what they love. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com...

Oct 01, 201922 minEp. 40

039: The Membership That Helps Teachers & Parents Bring the “Play” Back into Learning

Do you fear that a membership site is going to be too much work? At first, that’s what Amy Nielson thought. However, at Planning Playtime, she helps teachers (especially parents who have decided to homeschool) save time through engaging, play-learning based lesson plans for Pre-K and kindergarten-aged children - and she achieves far more than she did with just a Facebook group. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's ep...

Sep 24, 201918 minEp. 39

038: How to Silence Your Inner Critic and Launch A Powerful Membership Site

Whitney Capps spent the last 12 years teaching the Bible to womens’ groups all over the United States. While she loved her work, she found herself with an ever-growing travel schedule - and didn’t want to spend even more time away from her family. Now, at Simple Seminary , Whitney helps other women studying the Bible to have “a-ha” moments. She helps her members make connections between passages and provides a little hand holding along the way. Today, Whitney joins the podcast to share why the m...

Sep 17, 201927 minEp. 38

037: How to Overcome a Failed Launch and Build a Membership that Serves You and Your Clients

Is creating or sharing valuable content leaving you and your clients overwhelmed? After her blog became hugely popular, Anna Runyan left her day job to coach women entrepreneurs. Now, at Classy Career Girl , Anna provides a one-stop-shop for all women in career transition. Through two different membership sites, she motivates and inspires women searching for new jobs or starting businesses. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned duri...

Sep 10, 201925 minEp. 37

036: Simply French: The Membership that Teaches Others How to Speak French with Confidence

Growing up, Christine Camm was told that she was going to be a secretary and a mother. Sadly, she was told by parents and teachers that she would never amount to anything else. But, by learning French and getting a Master’s in teaching (and ultimately teaching the language to the very teacher who shut her down so many years ago), she proved them all wrong. Since then, Christine moved to the South of France to live her dream of a truly French life. Through her membership site, Simply French , she...

Sep 03, 201922 minEp. 36