It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites - podcast cover

It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites

Stu McLarenitsatribething.com
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month. So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community? That's what our show host Shelli Varela explores in this podcast. You'll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more. You'll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income. This isn't luck. There is a repeatable formula for producing a growing subscription income… and we'll show you what it is within the episodes of this show. So if you're thinking you'd like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too! The Recurring Revolution is here… the question is, will you be part of it? Subscribe to the show today!

Episodes

035: How Kathy Empowers Entrepreneurs To Land Their First Book Deal

After decades in the startup world, Kathy Ver Eecke decided to write a book about her experiences. She learned everything there was to know about publishing and got an agent almost immediately - and everyone wanted to know how she did it. Now, through her membership site, Pitch to Published , she helps aspiring authors land agents, attract offers from major publishers, and place books on shelves all over the world. Today, Kathy joins the podcast to share why her startup skillset translated so we...

Aug 27, 201925 minEp. 35

034: How Avital Schreiber Launched a Membership Site for Parents, with No Formal Training

Is a lack of formal training keeping you from turning your passion into a membership site? Well, it doesn’t have to. And Avital Schreiber is the proof! Through her membership group, Present Play , she helps new moms and seasoned parents get the wisdom and inspiration they need to create childhood experiences that are full of joy. With no Ph.D, she is an authentic, valuable resource to other parents all over the world. Find out how she did it by visiting TribeHub.com/34. Get Access to the Full Sh...

Aug 20, 201923 minEp. 35

033: How Ronda Nelson’s Membership Site Helped Her Get Her Life Back

Are you struggling to do the work you love and live the life you want? In 1993, Ronda Nelson’s oldest daughter survived a diagnosis of terminal bone cancer. After getting a Ph.D in holistic nutrition and opening her own clinic, she began teaching other practitioners all over the country, but found herself exhausted and physically sick from months of travel. Now, through her membership site, she gives people what they need to be better clinicians. She’s built a sustainable, thriving community - a...

Aug 13, 201927 minEp. 33

032: How Shelagh Cummins’ Membership Site Gives Her the Power to Shine, Empowers Others, and Supports Her Family

Shelagh Cummins began her career as a teacher. However, after 10 years of teaching , she realized that something was amiss. During her maternity leave, she explored how to make money outside of traditional teaching and began creating courses, working as a corporate trainer, and blogging. Now, through PowerUp Your Business , she offers women entrepreneurs the personalized coaching and peer support they need to navigate business roadblocks and create new opportunities for growth. She had been on a...

Aug 06, 201926 minEp. 32

031: How Heidi Easley Turned Her Passion Into a Career - and Now Uses Her Membership Site To Help Others Do The Same

Struggling to turn your passion into a profitable business? Heidi Easley was an art teacher for 10 years when her husband lost his job and they lost their home. To cope with the pain and embarrassment of bankruptcy, she started painting surfboards as a way to heal - and discovered a profitable business along the way. Find out the full story by visiting TRIBEHub.com/31 . Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, v...

Jul 30, 201924 minEp. 31

030: How Teri Johnson Made Her Membership Site More Than Just Another Place To Be Online

In 2012, Teri Johnson founded the REFINED Conference - a place where women entrepreneurs and business professionals came together to work on personal growth and business development. Because the conference was such a success and her attendees wanted to stay connected, she decided to launch the REFINED Community. However, this online membership didn’t quite take off like she planned, and she soon realized the importance of incorporating an in-person component to her work in order to provide the g...

Jul 23, 201922 minEp. 30

029: How Cathy Hay Turned an Obscure Passion into a Profitable Membership Business

Cathy Hay trained as a math teacher, but found herself overwhelmed by the stress of the classroom - which eventually led to her building a completely different career - sewing dresses. Unfortunately she learned the hard way… sewing is one of the most underpaid skills in the world. She discovered that many people were also struggling to get by as dressmakers, and created her membership site as a way to generate steady income from month to month. However, what makes her membership site truly innov...

Jul 16, 201925 minEp. 29

028: Creating A Community and Business Through Music with Jonny Wilson

As a teenager, Jonny Wilson was told he could never have a real career as a musician, failed out of high school, and eventually became homeless. However, a drum teacher he met at 16 proved to be the mentor he needed. After traveling the world playing and studying music, he decided to build the music school he would have wanted to attend - and modeled it after his experience with that mentor. Jonny now runs Build a Music School - a membership site that teaches others how to open life-changing mus...

Jul 09, 201922 minEp. 28

027: From Door Hangers To a Thriving Community Of Crafters: Why Membership Sites Work for Niches of Any Size

When Tamara Bennett’s husband was deployed to Afghanistan, she was at home with their two boys - and struggling to keep adult interaction in her life. She started to throw crafting parties where her and her guests crafted door hangers. Over the next few years, she created and grew Southern A-DOOR-nments Décor - a Facebook group to market and sell her crafts and party experience. Eventually, this led to her painting her orders on Facebook Live. Through Painter’s Clubhouse , Tamara takes the craft...

Jul 02, 201920 minEp. 27

026: How to Stop Giving Away Your Work For Free and Massively Grow Your Subscriptions with Tara Walsh

Tara Walsh spent eight years working in corporate sales and marketing before walking away forever. Shortly after quitting her job, she suffered a late-term miscarriage. She went to beauty school, found new purpose in caring for women, mastered the art of eyelash extensions, and discovered that she could use her experience in business to help other lash artists grow successful businesses. At The Lashpreneur , Tara empowers lash artists to step into their full potential as business owners, no matt...

Jun 25, 201920 minEp. 26

025: How Kari Schell Turned Her Hobby into a Successful Membership Business

Kari Schell was an accountant who loved to quilt. When she retired, she decided to see if she could do something meaningful with her quilting business. At On Point Quilter, she helps other quilters unleash the power of the Electric Quilt software. She provides 10-minute video lessons and written instructions to make using Electric Quilt a joyful experience. She didn’t discover this winning formula overnight. At first, she focused on a number of different niches, but a campaign that led to more s...

Jun 18, 201917 minEp. 25

024: How Corinne Crabtree’s Membership Site Transforms Bodies, Minds, and Lives

After struggling with her weight for decades, at the age of 31, Corinne Crabtree made small, meaningful life changes - and lost 100 pounds in 18 months. Now, at Phit-N-Phat, she’s on a mission to help women who struggled like she did transform their mindset, lose weight, and and live better than ever before. Find out why the membership model works so well for her business! Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode...

Jun 11, 201924 minEp. 24

023: How Jonathan and Amanda Teixeira Fell Into Accidental Entrepreneurship and Discovered the Power of Community

Early in their lives, Jonathan and Amanda Teixeira were terrible with money. After living paycheck to paycheck and even getting into a fight about money on their honeymoon, they decided to learn how to make their money work for them. They knocked off $25,000 worth of debt in a very short time period by budgeting - and their friends wanted to know exactly how they did it. This is how Jonathan and Amanda Teixeira founded WalletWin, where they help people get out of debt, build wealth, and change t...

Jun 04, 201924 minEp. 23

022: Why Your Membership Site Doesn’t Need to be Perfect to Launch with Lauren Gayfer

Lauren Gayfer launched her career as a nutritional therapist with a private practice, seeing patients one-on-one. However, she found herself limited by two things. She lived in a small town where there was only a small number of people she could serve. And she was family first, needing time to care for her two children. This left her feeling restricted, bored, and struggling to make ends meet . Business coaching encouraged her to create her first online business - a four-week group coaching prog...

May 28, 201921 minEp. 22

021: How Sarah Williams Doubled The Size of Her Subscription Box Membership in One Month

Struggling to grow your membership site? In this episode, you’ll hear how Sarah Williams turned her first decline in subscriptions into exponential growth using a strategy that cost her nothing to implement. Find out how she did it in this episode! Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/21 FREE Guide – Launch & Grow a Profitable Membership Site Ready to reclaim your time and attract more mon...

May 21, 201921 minEp. 21

020: Taking an “In-Person” Business Online — How a Dog Trainer Broke Through Limiting Beliefs and Launched a Membership Site

How can you launch a membership site when your work is based on touch and emotion? Kathy Kawalec has worked with animals for over 35 years and offered transformative, life-changing training. However, bad weather threatened to destroy her revenue — and her growing business. Now, through Brilliant Partners Academy, she’s able to work with people and their animals all over the world, and the membership model gives them the time they need to make life-changing breakthroughs. Find out how she transla...

May 14, 201927 minEp. 20

019: Stop Giving Away Your Valuable Time, Energy, and Talent - Do This Instead

Deborah Stewart has been an early childhood educator for over 30 years. Her membership site, The Honey Bee Hive, helps teachers create strong foundations for young people. She provides proven strategies they can use to keep kids engaged in learning activities, play, and exploration in the classroom. However, before launching her membership site, Deborah struggled to turn her unique skill set into a sustainable business. She built an online following and was providing valuable resources to a grow...

May 07, 201925 minEp. 19

018: How Audria Richmond Goes Beyond The Traditional Membership Site To Help Her Clients Rise Above The Noise

Are you looking for new ways to break through the noise and set your membership site apart from others? In this episode, you’ll hear how Audria Richmond helps her fellow creatives have their first six-figure years by taking their marketing to the next level - and the unique ways she leads by example. After years of struggling in her own creative businesses, she now lives the life of freedom that she’s always wanted. Tune in and find out how she did it! Get Access to the Full Show Notes! To get a...

Apr 30, 201916 minEp. 18

017: How Belinda Rosenblum Pivoted From a Course-Based Business to a Membership Site to Better Serve Her Audience

Looking to move from a course-based business to a membership model? In this episode, you’ll hear how Belinda Rosenblum turned her highly successful financial education courses for women, couples, and entrepreneurs into a membership site - and how this change helps her serve her audience (and herself), better than ever before. Find out how she did it by visiting TRIBEHub.com/17 . Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's e...

Apr 23, 201922 minEp. 17

016: Living At A Village By The Sea: How A Membership Can Help You Design The Life You Want

Wendy Batten spent years running a successful retail paint store - and discovered that she had a true gift for helping other entrepreneurs like her. This gradually led to her taking a step back from her retail operation in order to focus on coaching, and ultimately allowed her and her husband to make the decision to leave the city, sell their home and store, and move to a fishing village by the sea in Nova Scotia, Canada. Her coaching work and gift for building communities extended to the online...

Apr 16, 201930 minEp. 16

015: How Membership Sites Can Help You Work Through Your Toughest Personal Struggles with Coach Tulin

How do you make light out of the darkest moments in your life? As a child, a lack of models in her size led Coach Tulin to struggle with body image - and ultimately helped her become a plus-sized model. Now, with a following of almost 400,000 people, Coach Tulin is showing others how to focus on getting healthier, stronger, and more mobile. Learn how she does it in today's episode! Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today'...

Apr 09, 201933 minEp. 15

014: How Jamie Swanson Niched Down to Stay in Her Zone of Genius and Achieve Professional Freedom

Jamie Swanson helps other photographers grow their businesses. She launched her first membership site in 2011, and provided comprehensive resources for photographers in SEO, sales, planning, and more. However, she found herself doing everything at the last possible minute - and despite having a huge audience, she struggled to grow. Then, her own search for a professional photographer led to a breakthrough that revolutionized her business forever. Now, she teaches personal brand photographers one...

Apr 02, 201926 minEp. 14

013: How To Turn Your Corporate Skills into a Powerful Membership Site with Catherine Watkin

After 23 years in sales, Catherine Watkin left her corporate career in search of fulfillment. After years of retraining and many conversations with her friends, she found herself brought back to sales, but in a completely new way. Now, Catherine is the UK’s leading expert in authentic and heart-centered sales. She teaches gifted entrepreneurs who feel awkward about selling how to attract and enroll clients in a way that’s in alignment with their values. Through her membership community, she help...

Mar 26, 201926 minEp. 13

012: How Mary Gilkerson Turned an Artistic Dream into a Thriving Membership Business

When she finished graduate school, Mary Gilkerson had a portfolio and an MFA — but not the experience, skills, or tools to support herself as a working artist. She spent the next 20 years teaching painting to women all over the world, but also found herself at a crossroads: she could either stay in academia or become more active as her art career picked up momentum. She then started teaching painting online, but found herself challenged by launching multiple times per year. Now, at MaryGilkerson...

Mar 19, 201922 minEp. 12

011: How a Membership Site Filled a Massive Gap in Her Career With Janine Esbrand

When Janine Esbrand was growing up, she planned on becoming a lawyer, and she did just that. However, a legal mission trip to East Africa left her feeling like there was something missing when she worked on mergers and acquisitions. This led her on a journey of discovery — and into a new career as a coach. However, she struggled to work full-time in law, build her coaching business, and prepare for the birth of her son. During her maternity leave, she realized what she wanted to do: help women f...

Mar 12, 201920 minEp. 11

010: Niching Down & Scaling Up — The Membership That Changed How Fertility Professionals Build their Practice

For seven years, Anna Saucier struggled with infertility. During that time, she became a practitioner in a natural charting method and medical treatment for restoring fertility, and began teaching this method to other clients. She built a business that she loved, but when she had two children of her own, she struggled to make time to see her clients one-on-one. Out of this struggle came a realization: using the membership model, she could help her fellow practitioners build their own client base...

Mar 05, 201920 minEp. 10

009: How Membership Sites Can Help You Do Good and Give Back with Rianne Klein Geltink

After working as a marketing director and helping for-profit companies for over a decade, Rianne Klein Geltink got an itch to take a year-long sabbatical and go on an epic road trip across Australia. When the road trip turned out not to be what she expected, she packed up and left for Bali, where she discovered two things that changed her life: digital nomadism and social entrepreneurship. In the months that followed, Rianne explored how to launch her first online business. She created Impact Bu...

Feb 26, 201925 minEp. 9

008: Helping Autistic Children Recover Through An “Accidental" Membership Site with Dr. Mary Barbera

When Dr. Mary Barbera’s son was diagnosed with autism, she dove deep into the world of autism treatment - and quickly faced many unique challenges. She now provides online courses, community, and support for parents and professionals in over 60 countries using several membership sites - the first of which she launched by accident. As she began her deep dive into treating autism, she quickly discovered that it could take months to get in to see specialists, and losing that critical time for young...

Feb 19, 201925 minEp. 8

007: How Membership Sites Can Help You Grow Past Physical Boundaries, Give Back, and Change Lives for the Better

Kasey Hope is the owner of P’zazz Art Studio in Prattville, Alabama. After almost 12 years of teaching, her classes were maxed out beyond capacity. Furthermore, because her studio is located near a military base, many of her students were often moving away. To reach a wider audience and keep in touch with families as they left, Kasey created Whatever Letter — a membership course that teaches hand lettering, fosters deep relationships, and builds community outside of her studio. Today, Kasey join...

Feb 12, 201926 minEp. 7

006: Finding Your Niche & Serving it Authentically - How a Stay-at-Home Dad Succeeded with Memberships

Tanel Jäppinen had been working in sales since he was 20 years old. However, when he became a father, he walked away from his career to start blogging about parenthood and fatherhood, struggling to launch a podcast along the way. After a lack of initial success, he returned to work. Over the next year, Tanel found a new niche to help address the challenges and struggles he faced as a parent. Now, he helps other parents form genuine, authentic relationships with their kids through his 12-month pe...

Feb 05, 201921 minEp. 6