Data Maturity and 15 Signs of GTM Metric Problems

Ask any leader, and they’ll profess that data really is the new renewable energy. They aspire to create an organizational philosophy emphasizing the role of data in their decision-making processes.

Data maturity in every organization does not occur overnight, and in the journey to creating a data-driven culture, decisions are based on data and analysis rather than intuition or experience alone. Data accessibility, quality, accuracy, the team’s analytical skills, decision-making incentives (and consequences in learning moments), collaboration with data, data security, privacy posture, and continuous learning while staying focused on the desired strategic outcomes are all important considerations.