Creating a Solid RevOps Foundation In Enterprise GTM Strategy

What are the critical differences between an enterprise revenue operations (RevOps) environment vs. hyper-growth or even mid-market companies? Beyond BU complexities, independent agendas, and an overcomplicated tech stack, a solid foundation is often missing. So, what’s the answer? “Let’s hire a VP of Ops” who is often charged with parting the sea! This incredibly elusive role comprised of a multitude of demanding technical skills, functional knowledge, and diplomatic behaviors is not setup to succeed due to governance, team, and tech stack challenges. This is exactly why an independent perspective is critical as a baseline of what they’re walking into and how to prioritize their lowest hanging value-enabling fruits. Ultimately, only a cultural shift toward a holistic 360-degree view of every customer will deliver the real strategic value of RevOps to every enterprise.