Self-Reinvention and Finding an Underserved Niche Market
Episode description
WHAT WILL THE AUDIENCE LEARN?
Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys.
EPISODE SUMMARY:
Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identified an underserved market, people who have skin discolorations or irritations in regions of the body that are often ignored or uncomfortable to discuss. And so was born FORGOTTEN SKINCARE, a line of skincare products intended specifically for underarms, inner thighs and the like. On this episode of INTANGIFY, we'll talk with Alex about her "rebirth" as an entrepreneur, the beginnings of FORGOTTEN SKINCARE, and its future.