How do you protect what you can’t see or touch? In this compelling episode of Intangify , host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others. Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property. In this ...
Jul 02, 2025•51 min•Season 2Ep. 1
EPISODE SUMMARY: An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AI In this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AI for entrepreneurs, startups and small businesses, and some of the associated risks in using it and in not using it! Visit: https://mauricebretzfield.com/...
Jun 16, 2025•42 min•Season 1Ep. 16
EPISODE SUMMARY: We will address aspects of messaging and storytelling including: What should your message be? Not just what you say, but how you say it Restrictions can facilitate creativity Finding the right voice The impact of Artificial Intelligence on storytelling In this episode of Intangify, my guest is Laurence Shanet, an award-winning director, writer, and creative director of films, television and web-based video advertisements, as well as an author and ghost-writer of technical though...
Jun 15, 2025•57 min•Season 1Ep. 15
WHAT WILL THE AUDIENCE LEARN? When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare? EPISODE SUMMARY: Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and the problem to be solved, development of an innovative product or service that elegantly meets the need, identifying partners and building a team over t...
Jun 14, 2025•58 min•Season 1Ep. 14
WHAT WILL THE AUDIENCE LEARN? Understanding of the impact of changes in law on business decisions. EPISODE SUMMARY: Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions. Visit: https://www.linkedin.com/in/laurawinston https://offitkurman.com/attorney/laura-winston/...
Jun 13, 2025•57 min•Season 1Ep. 13
WHAT WILL THE AUDIENCE LEARN? Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to creativity and sometimes the inspiration behind it. Tune in for a thoughtful discussion of how health plays a role in innovation and impacts the bottom line for an entrepreneur. EPISODE SUMMARY: This episode of INTANGIFY follows on a cross-over show in which host Matthew Asbell appeared as a guest on FRA...
Jun 12, 2025•1 hr 1 min•Season 1Ep. 12
WHAT WILL THE AUDIENCE LEARN? An understanding of how communication works or should work, and how and why it sometimes breaks down. EPISODE SUMMARY: In this episode of Intangify, my guest Tony Gerdes, Director of Knowledge and Innovation at my firm, explains the mechanics of communication and how it can break down. Visit: http://linkedin.com/in/tonygerdes
Jun 11, 2025•59 min•Season 1Ep. 11
WHAT WILL THE AUDIENCE LEARN? Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. Listeners will learn how to navigate the U.S. (and global) patent process in a manner aligned with their business plan and budget. EPISODE SUMMARY: Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a ...
Jun 10, 2025•1 hr 1 min•Season 1Ep. 10
WHAT WILL THE AUDIENCE LEARN? Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys. EPISODE SUMMARY: Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identified an underserved market, people who have skin discolorations or irritations in regions of the body that are often ignored or uncomfortable to discuss....
Jun 09, 2025•55 min•Season 1Ep. 9
WHAT WILL THE AUDIENCE LEARN? Attendees will learn about useful techniques to find inspiration, unleash creativity, think beyond tbe box, and solve their business problems in innovative ways. EPISODE SUMMARY: This episode of Intangify features my guest, Camila Kaul of Just a Scribble, who uses her neuropsychological training to consult with businesses on issues of creative problem solving and ideation. Visit: https://www.linkedin.com/in/camilakaul https://www.justasquiggle.com/...
Jun 08, 2025•56 min•Season 1Ep. 8
WHAT WILL THE AUDIENCE LEARN? Hear from an established expert that advises new start-ups in the ideation phase and more established start-ups on building to scale. As your company grows, how does your attitude and approach toward risks need to change? EPISODE SUMMARY: In this episode, our guest Vince Cogan will talk about his experiences working in companies including SVB, Stripe, and Brex, and how he applies them in advising new and established startups in their approach to risk. We will discus...
Jun 07, 2025•57 min•Season 1Ep. 7
WHAT WILL THE AUDIENCE LEARN? Perspectives on environmental sustainability in business EPISODE SUMMARY: Diane Artal is the legal director of Scale Microgrids, and Matthew Karmel is an environmental lawyer who serves as outside counsel. My guests discuss sustainability in business. Visit: https://www.scalemicrogrids.com/ https://offitkurman.com/attorney/matthew-karmel/ https://www.linkedin.com/in/dianeartal/ https://www.linkedin.com/in/matthew-karmel-sustainability/...
Jun 06, 2025•56 min•Season 1Ep. 6
WHAT WILL THE AUDIENCE LEARN? What is the message of your brand? Who are your target consumers? How should you best deliver your message to them? EPISODE SUMMARY: My guest, Jennifer Shaheen , is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible assets of branding and messaging and how they are best delivered to target audiences. Visit: https://technologytherapy.com/ , https://www.linkedin.c...
Jun 05, 2025•59 min•Season 1Ep. 5
WHAT WILL THE AUDIENCE LEARN? These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. Listeners will hear directly from attorneys in Canada and Mexico about the risks and opportunities available to them in those countries. EPISODE SUMMARY: These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and ...
Jun 04, 2025•1 hr 1 min•Season 1Ep. 4
WHAT WILL THE AUDIENCE LEARN? Thoughts and tips on planning for the rights needed to achieve business goals and growth. EPISODE SUMMARY: My guest, David Eramian, will discuss how companies of different sizes prioritize their budget and align an intellectual property strategy to their business goals. Visit: https://www.linkedin.com/in/deramian
Jun 03, 2025•57 min•Season 1Ep. 3
WHAT WILL THE AUDIENCE LEARN? The audience will learn about free mentoring from experienced professionals available for entrepreneurs and small businesses through SCORE and intangible aspects of business that mentors regularly address. EPISODE SUMMARY: In this episode of INTANGIFY, guest Jack Cohn and Meredith Adler will discuss their roles as volunteers in SCORE, a national mentoring program available at no charge to entrepreneurs and small businesses. My guests will address their roles and the...
Jun 02, 2025•59 min•Season 1Ep. 2
WHAT WILL THE AUDIENCE LEARN? Understand how work and life experiences can contribute to better service. EPISODE SUMMARY: This week’s guest is Rod Biermann, a colleague of mine at the law firm of Offit Kurman. Rod practices in the field of Labor & Employment Law, but is also a former actor. We will discuss how experiences in other careers and other aspects of life inform and equip entrepreneurs and service-providers in their present endeavors. We’ll also take a look at issues of ownership of...
Jun 01, 2025•55 min•Season 1Ep. 1
