Are you interested in learning how to create Instagram posts that sell? Do you want to sell more of your programs, get booked out with clients, and build a money-making brand on the world's #1 social media platform? Today on the show we have Instagram expert, Elise Darma. Elise is sharing her personal journey in her business, as well as, how to use Instagram as a strategic marketing tool to grow your business. Thanks for listening! Head over to the show notes for links and resources mentioned du...
Nov 25, 2020•50 min•Ep. 32
Today I'm talking about what it means to have a good name and how to think about this as a business owner, a leader, and a brand. The reputation of a business, person, or leader is what's going to drive a business. It's how people will see your business, and what it's known for. Does your business have a good name? Thanks for listening! Head over to the show notes for links and resources mentioned during this episode. SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode31...
Nov 18, 2020•29 min•Ep. 31
Today on the show, with Kathryn Jones, the founder of Design Hacking. We go behind the scenes into Kathryn's story and there are many tangible things you can extract from her story. We focus on storytelling, conversions and a little bit of the science. Thanks for listening! I'd love to have a conversation with you about this episode over on Instagram ! Take a screen shot to let me know you listened to this episode, and tag @aryehthebusinessman SHOW NOTES: https://insidethelionsdenpodcast.com/pod...
Oct 28, 2020•20 min•Ep. 30
Today we are going to break down the peloton bike business model. We will analyze it to understand what's working, but additional how we can apply this model to YOUR business - or bring more awareness around these concepts for future projects. Listen to this episode, as we talk about: How business networks are always brainstorming ways to get you to stay on their platform longer - and ultimately to monetize. YOU are the product. How the peloton bike business model has evolved How to apply these ...
Oct 21, 2020•18 min•Ep. 29
If you are a business owner of any size, you don't want to miss this episode! Today I'm talking with AmyK Hutchens. Amy teaches leaders, business owners and sales leaders, how to communicate more effectively. Basically, she helps people become master communicators. This conversation is SO interesting. Whether you are the CEO of a fortune 100 or fortune 10 company, a CEO of a tech startup, a solopreneur, a small business owner or a local business... this episode has value for you. In this episode...
Oct 14, 2020•49 min•Ep. 28
Today on the show, I'm going to focus on a topic that ALL businesses struggle with and it doesn't matter whether you are a product-based business, a service-based business, a digital marketing or solo-preneur business. Most businesses tend to have a product, solution or service that they are offering to a very specific type of customer. And you are solving that problem with a product or service. Often, when I see businesses start to struggle, it's because they've decided to take on a project tha...
Oct 07, 2020•22 min•Ep. 27
Today on the show I have Rachel Pedersen. The founder of RBP Productions. If you've started a business in the last 5 years, she gets really honest about things she struggled with early on and the things she didn't know. And shares how to grow you business even if you don't know how to do all the things. If you're a business owner or dreaming fo starting one, you'll want to have a listen. In this episode, we'll cover: Rachel talks about the evolution of her business what it's been like working wi...
Sep 16, 2020•28 min•Ep. 26
When you think about your business, whether you intend to sell it or not, I think you'll agree that everyone wants their business to be more valuable. But you also want to think about longevity, stability, and things of that nature. Today's episode is a topic I've been meaning to bring on the show for quite some time. It's a topic that I talk to many companies and business owners about, regularly. It's a strategy that helps you add value to your business and allows you to think about things in a...
Sep 09, 2020•24 min•Ep. 25
Today on the show we have Michael Eisenberg. The co-founder and partner of a venture capital firm based in Israel, Aleph. For 20 years Michael has been investing in early stage companies and seeing them through from startups to becoming global businesses. Helping entrepreneurs build large and global companies and brands. Thanks for listening! Head over to the show notes for links and resources mentioned during this episode! SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode24...
Aug 19, 2020•44 min•Ep. 24
We're going to talk about a topic that I would call the intangibles. It's not something you can actually hold. The intangible can sometimes be soft skills. But they are also things that you truly can't quantify because they're not necessarily a skillset. My friend Daniel calls this "non-comp compensation". When you're managing a business and a team, you want your A players. You want the best players on your team. And you want them to want to work for you. And you want those A players to run thro...
Jul 29, 2020•24 min•Ep. 23
Today's episode is an interview with Ryan Moran. The CEO and founder of www.capitalism.com. Now as you know, a lot of times when I have a guest on I try and get their upbringing and their full career path to get them where they are today. In this episode I don't do that. To provide you with more value add I decided to spend more time ask deeper questions. You can learn more about Ryan's background on his podcast. In this episode you'll discover: Money on it's own is this worthless thing. It does...
Jul 22, 2020•31 min•Ep. 22
When I do consulting, big companies are spending a lot of time working through and planning a broad strategy plan. And it comes from a place of - what is the objective? They are trying to figure out where they're trying to go and what they're trying to accomplish. Then they map out the object down to a strategy level. And a lot of times we will use different tactics to implement the strategy. But when I deal with smaller businesses, especially in the sub $3 million dollar businesses, they get ve...
Jul 15, 2020•18 min•Ep. 21
Today we have Amy Sangster on the podcast. She got her start in YouTube back in 2012. And she created a whole bunch of videos that amassed a ton of views and she was published in several different places. In the first part of this interview we talk about all things business leadership, management, strategy, and how to think about your business. Do you want to grow it? Do you want to sell it? Do you want to pivot out of it? The second half of the interview is much more of a tactical side where we...
Jun 24, 2020•1 hr 6 min•Ep. 20
In today’s episode I want to talk about the “new normal”. With everything that’s going on in the world, I hear a lot of people talking about things like: "When things get back to normal…" "When the US starts to re-open..." We’re not going back. We’re moving forward. Don’t misunderstand this. There’s going to continue to be plenty of opportunities out there. But the notion of "quote on quote" going back to normal shows the mistake of the phrase. The phrase “going back” is by definition, the rever...
Jun 10, 2020•30 min•Ep. 19
Julie Stoian is someone whom I both look up to and am proud to call a friend. Today, we talk about lots of different things, including her background as a partner at Clickfunnels. This episode is super insightful regardless of where you are in your business journey. If you are a solopreneur, you’re running a small business, you’re running a large corporation, or you are part of a larger business or corporation - there are key insights and takeaways for all of you. Listen to discover: Mastering t...
May 20, 2020•35 min•Ep. 18
We’re in the middle of a global pandemic of Covid-19 and a lot of things have obviously happened to a lot of different businesses. One of the big things that we’re seeing is people either having to close their business or pivoting in some way shape or form. And businesses are starting to look at when the can re-open, how they can re-open, and what it’s going to do to their bottom line. I wanted to take this episode to really focus on how we can think about our businesses. Not just in this curren...
May 13, 2020•22 min•Ep. 17
Today on the show we have Kate Erickson who is partnered with John Lee Dumas of Entrepreneurs on Fire. Kate has a really unique background. She comes from the corporate world and has already spent 6-7 years in the entrepreneurial space. In this show, we talk about what transitioning from the corporate world to the entrepreneurial space looks like - and all the things they didn’t know before starting on this journey. Kate’s Background Story: Didn’t know entrepreneurship existed. Wasn’t able to ge...
Apr 08, 2020•35 min•Ep. 16
We all love the feeling of something new. A fresh start, a clean slate, or the excitement of a new adventure always seems to intrigue us. But how do we decide if “something new” is the best avenue for us to pursue when it comes to our business? Recently, I was listening to a rabbi who was telling a story about when he was a pulpit rabbi of a synagogue. He had a practice in which he would do an annual “spiritual check-in” with his congregants. He would open his office at the beginning of the Jewi...
Apr 01, 2020•13 min•Ep. 15
When business owners think about tax accounting, a feeling of dread often overcomes them. Most small to medium sized companies deal on a “call me if you have any questions” basis with their tax accountants, but shouldn’t there be a way that is more customized? One that takes into account the priorities of the company, and optimizes accordingly? Today I’m talking with Dan Nicholson, founder and owner of Nth Degree, an accounting firm that services small to mid market businesses. Nth Degree uses a...
Mar 25, 2020•40 min•Ep. 14
When two businesses offer the same product or service, what distinguishes the two? Why would a customer pay double the price (or sometimes more) for the same service? Today I want to discuss branding and positioning. In my last episode with Ross Johnson , the conversation centered around positioning, and the psychology around how people think about brands. There are a lot of implications with the branding and positioning of a company including the valuation of it. There are also a lot of financi...
Mar 18, 2020•21 min•Ep. 13
How did a broke personal trainer build two million dollar businesses in just four years? And what important lessons has he learned from his successes (and failures) along the way? In this episode, I’m interviewing Ross Johnson, a 27 year old serial entrepreneur who is dedicated to teaching coaches and consultants how to grow their online businesses. Ross shares his struggles and successes around growing a successful Instagram agency after several failed attempts at entrepreneurship. We also disc...
Mar 11, 2020•49 min•Ep. 12
Creative deal structuring is the way that a company structures things financially. When someone is buying or selling a business, there are no official rules that must be followed, apart from what is legal. When structuring a deal - outside of legal agreements that must be signed- you have a lot of flexibility as long as terms are agreed upon by both parties. Capital Structures Beyond the legalities, you can do things in a very flexible matter, including capital structures. A capital structure is...
Mar 04, 2020•18 min•Ep. 11
Is it possible to increase your profits without finding new customers? Absolutely, and in this episode, I’m sharing with you how to do just that. Today we are talking (again) about improving your margins. In the last episode, we discussed shaving your expenses and how impactful that can be to the bottom line of your business. The objective today is to show how you can take your existing customer base, make some small changes and see how much money can fall to the bottom line. We’re going look at...
Feb 26, 2020•15 min•Ep. 10
If you want to make more money in your business, you have to sell more, right? Not necessarily. Increasing sales is great, if you can manage it, but it isn’t always your best path to higher profitability. On this episode I’m showing you how to increase your profit margin and the overall value of your business without extra sales. Using a simple example, we’ll walk through a small tweak you can make that will have exponential benefit to your business. It’s Not All About Increased Sales A natural ...
Jan 17, 2020•16 min•Ep. 9
You sell physical products, but are you an entrepreneur or a sales channel manager? Building a brand and growing a business is different than simply selling products on Amazon. In this episode, I’m talking you through the difference between being a true physical product entrepreneur and being a sales channel manager on Amazon. Owning a business requires a big picture vision, with three essential parts of the picture. Sales channels (like Amazon) are only one third of the equation. Three Parts of...
Jan 08, 2020•24 min•Ep. 8
How did Julian De Salay go from working with his father in the family business to reaching the INC 500 in the first few years of founding his own company? And what lessons has he learned along the way as the CEO and CFO of JB Office? In this episode, I’m interviewing Julian De Salay, CEO of JB Office. While an office supply company might sound a bit boring, you are sure to learn a lot from this conversation. Julian shares about his entrepreneurial journey, why and how he founded his company with...
Dec 26, 2019•38 min•Ep. 7
Perhaps your business is struggling right now, and you’re not exactly sure how to determine the main issue. Maybe you know the exact problem but aren’t sure where to start. Don’t worry: a lot of people find themselves here. Let’s focus on the most common areas that businesses experience challenges. In this episode, you’ll learn the top nine challenges most businesses face then we’ll break down one of those areas: relationships. You’ll hear a case study from my business life and take away princip...
Oct 16, 2019•30 min•Ep. 6
Typically the first thing that comes to people’s minds when talking about growing their business is revenue. The thinking is, If you grow your revenue, you grow your business. But is revenue the most important thing to grow in your business? Or is there something else you should be focusing on? In this episode, I’m giving you a real life example of a business I’ve worked with for over a year to help them grow. Case Study: Increasing Profitability in Business This is a business in the service ind...
Sep 06, 2019•20 min•Ep. 5
Maybe you’ve heard that you should never take venture capital money. Or perhaps getting outside funding is your definition of success. Either way, I’m breaking down the various options for growing your business via funding, and explaining why it’s not a simple black and white issue. Today’s episode falls under the pillars of Financial Acumen and Business Acumen. For an overview of the 6 Pillars of Corporate Structure for Growth, listen to episode 3 . There are different ways to grow your busines...
Aug 28, 2019•28 min•Ep. 4
What are the six pillars of corporate structure for growth? What do they mean to you in your business and how can you apply them right now? As a business owner, you want strategies that will grow and scale your business, but understanding the core pillars for growth is more important than implementing any tactic. The six pillars of corporate structure for growth are the CEO role, scale, leadership, mindset, business acumen, and financial acumen. We’ll divide these six pillars into two interrelat...
Aug 21, 2019•21 min•Ep. 3
