That’s the way the cookie crumbles

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

• Cookies 101: A timely refresher 
• Why are third-party cookies going away? 
• Google's search for a "suitable alternative" 
• Consumer cookies: Consent, clarity, and control 
• The "that guy" anecdote 
• Personalization pipe dreams 
• Chicken and egg, or horse and cart? 

LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org