In today's global and digital marketplace, many retailers have gone from analyzing weekly data from their brick and mortar stores to monitoring real-time metrics from their websites - and the difference between a quick churn and a customer for life often rests on a brand's ability to have what that consumer wants, in stock, when they want it. In this episode of Tech Talks, EDITED's Senior Vice President of Retail Science, Michael Ross, and President/Chief Strategy Officer, John Squire, join host...
Apr 20, 2022•14 min
Has there ever been a bigger cultural disrupter than Rihanna? When she burst into the public eye 15 years ago with her hit "Pon De Replay" the charts were dominated by Top 40 mainstays like Mariah Carey and Kelly Clarkson. Since then she's had 14 number one songs, won 9 Grammy's and is the wealthiest female artist in the world. Her biggest influence as a global superstar though may be her lingerie brand, Savage X Fenty, still only four years old but already synonymous with being inclusive to eve...
Apr 06, 2022•34 min
EDITED is excited to introduce our new miniseries, EDITED: Tech Talks - which focuses on AI and the changing face of technology in the retail industry. We’ll be unpacking the key questions businesses need to know to compete in a rapidly-changing retail landscape with the power of this groundbreaking technology. Season 1 kicks off with the help of EDITED’s Senior Vice President of Retail Science, Michael Ross, and President John Squire, joining host Grace Hill for this five part, in-depth series....
Mar 08, 2022•13 min
Founded less than two years ago, streetwear brand BOBBLEHAUS is already leading the conversation when it comes to the future of fashion. One that is genderless, sustainable and inclusive. In this conversation, Founders, Abi Lierheimer and Ophelia Chen chat with Grace Hill about what makes their forward thinking brand tick and why challenging the status quo is the only way to go. Hosted on Acast. See acast.com/privacy for more information....
Jan 25, 2022•37 min
London may be the home base for The Own Studio , but their brides are walking down aisles all over the world. Whether doing fittings locally or offering consultations virtually, their styles are contemporary, impeccably tailored, sophisticated and sustainable - designed to be worn again, not wrapped in plastic and put into storage unhappily ever after. Now, with the Coronavirus first shutting down, then slowly re-opening and recently threatening to affect everyday life again, how can a betrothed...
Dec 21, 2021•30 min
Reducing the environmental footprint from one of the of the world's most recognized shoe brands may seem like an obvious pun, but it truly describes the mission of Clarks. Since their inception in 1825, they have designed more than 22,000 styles, like the iconic Desert Boot , and are now trying to preserve not only Cyrus and James Clarks legacy, but the planet itself. On this episode, Grace Hill talks with Lisa Ly, Sustainability Manager at Clarks, whose big shoes are leading the way towards a m...
Nov 23, 2021•28 min
It’s no secret how wasteful and polluting the fashion industry is. As a true child of the Sixties, and early-adopter vegetarian parents, Stella McCartney was being introduced to sustainability long before it took root in our collective consciousness. So, when she hired the first ever Worldwide Sustainability and Innovation Director at her eponymous brand, she looked to Claire Bergkamp. Now the Chief Operating Officer at Textile Exchange, a global nonprofit that creates leaders in the preferred f...
Nov 09, 2021•38 min•Season 9Ep. 45
With the return of in-person runway shows, many brands approached this fashion season much differently than we’ve ever seen before. From Balenciaga’s Simpson collab to some digital shows, is this the future of runway? To get an editorial perspective on the major runway trends seen across all the cities, we invited Editor in Chief of WhoWhatWear UK, Hannah Almassi, onto the podcast. As the publication’s first EIC, Hannah launched the WhoWhatWear UK site and continues to build out its team, conten...
Oct 13, 2021•39 min•Season 9Ep. 44
As reported by Juniper Research, global retail spending on AI is expected to reach $7.3 billion annually by 2022. However, a survey by Sloan Management Review and the Boston Consulting Group found fewer than 40% of companies who have invested in AI had seen business gains from it in the previous three years. So how can retailers make the most of their AI investment? With the acceleration of digitalization and adoption towards digitization, retailers are learning quickly that their future depends...
Aug 11, 2021•1 hr•Season 8Ep. 43
Ever wonder why dressing in certain colors boosts your mood? Or why do we seem to step into a time warp every year with trends from past decades on the runways? Well fashion brands are actually applying psychological theories and principles to encourage consumer spending. Despite the pandemic’s impact on retailers last year, the global fashion industry is projected to hit $2.25 trillion by 2025, according to Statista . With demand for apparel only getting stronger, understanding the psychology o...
Jul 06, 2021•45 min•Season 8Ep. 42
More fashion retailers are diving head first into the virtual fashion world by getting hot and heavy with digital experiments from virtual fashion shows to live stream shopping. With no end in sight for the trend towards more digital interactions, virtual fashion is emerging as a huge opportunity for brands - both as a revenue stream and a channel for product discovery. An expert in this field, Founder of The Diigitals, Cameron-James Wilson, is best known for his creation of the World’s First Di...
Jun 22, 2021•46 min•Season 7Ep. 41
K-beauty may be the most popular beauty regimen to come out of Asia, but South Asian beauty is also breaking into the Western world. The secret to healthy hair doesn’t just start and end with shampoo and conditioner - it requires a holistic wellness approach. Fable & Mane, a South Asian owned hair wellness brand, was founded on this core principle so we are excited to be joined by its founders, Akash and Nikita Mehta. After establishing careers in luxury retail, the sibling duo decided to sh...
Jun 08, 2021•52 min•Season 7Ep. 40
From silhouette to fit and fabric, the complexity of designing lingerie products is an understated art. So what are the exciting technologies, innovations, and trends to know about when it comes to lingerie? Like many other apparel categories, the lingerie industry is making strides to be more inclusive and mindful of today’s consumer pain points. M&S is one retailer leading the charge and offering an array of lingerie products to ensure the everyday woman have the right undergarment product...
May 25, 2021•1 hr 21 min•Season 7Ep. 39
Two seemingly drastic retail markets with one similarity. An analysis into the untapped potential of these regions and why major retailers are looking to make headway there. With globalization at full throttle, retailing in the Southern and Northern Hemispheres are more alike than different with consumers hungry for the next trend even during a worldwide pandemic. Thanks to the internet and social media, the cycle of trends can come from the streets or runway, where even an entire region can inf...
May 12, 2021•54 min•Season 7Ep. 38
Is sexy back? Will suiting make a return? And what should we see across summer lines? We’ve learned a lot from the pandemic. Comfort dictated consumer spending, retailers used this time to course correct, plus there is now a stronger focus on DTC and omnichannel approaches. So instead of reminiscing on the past year any longer, we’re putting COVID behind us for this episode and looking forward to what’s to come out of it. Today, we’re joined by our very own Retail Analysts, Avery Faigen and Vene...
Apr 27, 2021•39 min•Season 7Ep. 37
2020 marked the first major dip in luxury market growth, with Kering Group seeing sales drop 16.5%. But, there is hope. In Bain & Company’s 2020 Worldwide Luxury Market Monitor, the firm estimates that the market will recover to near pre-COVID-19 levels sometime between 2022 and 2023. Traditionally reliant on in-store sales to drive growth, the pandemic has accelerated the importance of ecommerce with more luxury brands embracing digital as the go-to channel. Joining us in our latest unEDITE...
Apr 14, 2021•43 min•Season 7Ep. 36
Loungewear was the category that shaped pandemic dressing, where EDITED data tracked an 855% increase in searches for loungewear. When looking for a crossover between that and sleepwear, the Nap Dress hits this sweet spot. Coupled with lockdown measures and remote work, the popularity of the house dress has skyrocketed during the pandemic as a timeless and comfortable home wardrobe staple. With nods to Cottagecore , Hill House Home’s Nap Dress has become a viral sensation, where the brand sold $...
Mar 30, 2021•36 min•Season 6Ep. 35
Modest fashion has become an important avenue for women to respect their cultures, while expressing themselves through their clothes. With untapped potential, former founder of The Modist dives into the opportunities in this underserved market. Modest dressing is a lifestyle for the greater half of the world. In order for brands to succeed in this space, they need to understand the different types of consumer types within this market. On International Women’s Day 2017, Ghizlan Guenez started The...
Mar 17, 2021•32 min•Season 6Ep. 34
Buying Black is a movement, not a moment. The resurgence of Black Lives Matter has shed light into the lack of availability there is to shop Black-owned brands. While retailers were quick to react and place these products in stores, there's an educational and relational element that shouldn't be ignored to ensure these voices are continuously heard. Despite the demand for more diverse products, Black brands have historically been left out of the wider beauty conversation. The clear lack of shelf...
Mar 03, 2021•57 min•Season 6Ep. 33
In the US alone, it is estimated that dead inventory is costing retail $50 billion a year . To avoid this, people working in buying and merchandising shouldn't neglect the data-driven tools needed to compete in today’s challenging retail environment. Retailers have traditionally done assortment planning manually and are stuck using old, time-consuming processes. In this new age of retail, trends are rolling out faster than ever so brands need to throw out their former processes and opt for a sol...
Feb 16, 2021•36 min•Season 6Ep. 32
Plus-size has always been a niche category in the overall fashion landscape, but it’s set to be embraced even more as brands offer fresh size-inclusive ranges. 2020 threw inclusivity into the spotlight, where we saw a more size diverse representation across the industry. Both the mass and luxury market are now expanding its ranges including Erdem’s recent Pre-Spring 2021 collection, which unveiled a new size-inclusive direction for the luxury brand. One retailer leading the size-inclusive space ...
Feb 03, 2021•36 min•Season 6Ep. 31
January might look different this year, but customers are still heavily investing in athleisure. According to Allied Market Research, the market is forecasted to be worth nearly $547 billion by 2024. Since the 2000s, activewear has trended in popularity as people prioritized their physical and mental health by seeking wellness and escapism. With the category front of mind for both retailers and consumers in the new year, we’re joined by CPO of Sweaty Betty, Jemma Cassidy, to delve more into the ...
Jan 20, 2021•54 min•Season 6Ep. 30
While 2020 has thrown retailers a curveball, the industry has gained valuable insights to take with them in the new year and beyond. From a reliance on e-commerce to the emergence of new technology like autonomous deliveries, retailers overcame many of the adverse effects from the pandemic by adapting quickly to the new retail landscape. In our final podcast episode of the year, we’re joined by two of EDITED’s Retail Analysts, Aoife Byrne and Krista Corrigan, to talk through the top trends from ...
Dec 22, 2020•45 min•Season 5Ep. 29
Black Friday 2020 broke all records, while the following Cyber Monday became the biggest shopping day in US history. Staying at home, the American consumer spent $19.8 billion across Friday and Monday. In contrast, there was a 16.7% YoY drop in Black Friday payments in the UK. So, how did retailers revise their reductions amid the new normal? There's not only been an increase in the amount of stock discounted but also a cautious approach to how deep products are reduced. As highlighted in our Bl...
Dec 09, 2020•27 min•Season 5Ep. 28
At the height of the pandemic, interest in home decor has skyrocketed with consumers creating ideal home spaces to accommodate for both their personal and professional lives. With many already in lockdown 2.0, improving the quality of life in their home environments with the latest interior design trends will only continue to grow exponentially. From house plants to organic bedding, homeware products have experienced a surge in demand this year. Due to an increase in people working remotely and ...
Nov 25, 2020•36 min•Season 5Ep. 27
E-commerce has transformed over time to meet the ever-changing demands of the modern day consumer. From product customization to next-day delivery, shopping has never been more convenient. Consumer shopping behavior is much different now than it was a decade ago. Instead of heading to a local department store, your customers will now shop online. However, the cost of driving traffic to a retailer’s site is considerably high. This is where online marketplaces come into play. Brands are turning to...
Nov 11, 2020•35 min•Season 5Ep. 26
Despite the challenges retailers have faced, environmental efforts continued to be championed. One brand championing sustainable fashion and setting the bar high is The North Face. Consumer concerns about sustainable fashion have only increased during the pandemic. Recently, McKinsey & Co. reported that 60% of people are going out of their way to purchase eco-friendly products and services. Pursuing recycled content, wherever a retailer can, is emerging as an expectation by consumers. The Ge...
Oct 28, 2020•39 min•Season 5Ep. 25
As brands rethink traditional runway, the Spring 2021 catwalk featured reimagined digital shows. Many found savvy ways to show off their latest designs, deflecting the spotlight away from the absence of physical shows The recent runway shows didn’t create as much engagement as usual, with the all-digital LFW seeing 55% less buzz on social media than in January, according to Launchmetrics. On the upside, digital formats and the lack of travel across the industry proved to promote sustainable effo...
Oct 14, 2020•1 hr 4 min•Season 5Ep. 24
With theatres closed and lockdown restrictions in place, people have turned to streaming platforms for escapism and a sense of nostalgia in 2020. The way trends develop has transformed. The rise of Netflix, Disney+ and other streaming platforms has resulted in globally successful shows making a noticeable influence on social media and the runway. Instead of having dedicated costumes for each show, we’re now seeing designer collections such as D.Bleu.Dazzled featured in Black Is King and Molly Go...
Sep 30, 2020•50 min•Season 4Ep. 23
You need a multi-pronged strategy to build a well-known brand. While there are many parts to it, a retailer can create a recognizable global brand when all these tools are taken advantage of. Understanding your audience is vital. Although it’s common to have a huge disconnect between a brand's ideal target customer and their existing customer base. Consider what your business stands for, the direction driving it and the consumers who inspire you. Aliza Licht, Founder and President at Leave Your ...
Sep 16, 2020•48 min•Season 4Ep. 22
