Despite the notorious reputation of the jewelry market being hard to tap into, Astrid & Miyu has thrived - achieving 1000% growth in the last three years. So how do you build a successful challenger brand, especially during COVID? The majority of brands are struggling to hit revenue targets in 2020, so it’s vital to know how the few have succeeded. Retailers have had to adapt different strategies and adjust their business models, both online and offline. Connie Nam, CEO and Founder at Astrid...
Aug 26, 2020•34 min•Season 4Ep. 21
The global menswear market is predicted to grow faster than womenswear by the end of 2020, according to Euromonitor. Today, we're seeing more retailers offer not only womenswear lines, but menswear products on par with the trends offered to women. Combined with the changing male consumer mindset towards shopping and cultural shifts, the menswear market has grown exponentially. In our latest unEDITED episode, we are joined by Randy Cousin, VP of Brand Merchandising at Tommy Hilfiger. As an expert...
Aug 05, 2020•58 min•Season 4Ep. 20
Rather than counting on old methods of working, retailers need to invest in technologies like market intelligence to flourish in the new world of retailing. Despite all the negative events that have occurred in 2020, retailers are combating these impacts by adopting new practices and technologies. According to Econsultancy and Marketing Week, 60% of large global organizations have identified new processes that they might use post-pandemic. Since events to this scale are unforeseeable, it's impor...
Jul 22, 2020•40 min•Season 4Ep. 19
COVID-19 has hindered sales across luxury retail, but will it drive the necessary change for high-end brands to finally adapt to the digital revolution? Luxury brands don’t have the community that contemporary brands boast as they are more aspirational, especially for first time buyers. In order to adapt to the changing times, brands need to balance authenticity while taking part in the digital age by embracing virtual fashion shows, social channels and e-comm. In our latest unEDITED episode, Zo...
Jul 08, 2020•37 min•Season 4Ep. 18
What are the opportunities that exist in the men’s cosmetics market, including some popular men’s beauty products, and how are Gen-Z attitudes changing towards it? 80s icons such as Boy George and Prince normalized the use of men’s beauty products and opened the doors to what we’re seeing today. Now the likes of Harry Styles and Jaden Smith are also seen frequently wearing makeup and supporting the use of beauty products. However, education in this area is still lacking in order to obtain wider ...
May 27, 2020•40 min•Season 3Ep. 17
How can brands strike the balance between authenticity and support for social causes without seeming opportunistic? More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and effectively communicate these messages. Kati began her career working at the International New York...
May 13, 2020•35 min•Season 3Ep. 16
How can retailers and brands brace themselves for economic recovery during and after the coronavirus? As businesses are working harder than ever to stay afloat, the EDITED team unveiled the COVID-19 Retail Dashboard in order to aid retailers and brands during the pandemic. It is a public resource with global insights on how the industry is reacting to the current state of the market. In this bonus episode, experts across the EDITED Analyst and Product team walk us through the dashboard, tell us ...
Apr 29, 2020•17 min•Season 3Ep. 15
How has the coronavirus effectively changed the face of fashion weeks, sustainability initiatives and more? Headlines around the coronavirus are evolving on a weekly basis - making it difficult for people to keep up. In order to help you cut through all the noise, Kayla Marci, Market Analyst at EDITED, joins the podcast again to bring clarity on the most recent impacts of COVID-19 within the retail industry. Between digital fashion weeks and discounting strategies, this episode highlights all th...
Apr 15, 2020•28 min•Season 3Ep. 14
According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022. In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits. Joining us in the unEDITED studio is Akash Mehta, CEO of Akash Brands & Agency, to breakdown what the Instagram effect is and how influencers drive successful trends. W...
Apr 01, 2020•57 min•Season 3Ep. 13
The pandemic that’s shaken the world has forced businesses to frantically prepare for the worst case scenario. Retailers reliant on China have already been impacted the hardest with delays across their supply chain. At the very beginning stages of the coronavirus, fashion weeks were the first major events that were getting cancelled. Now we’re seeing other big events across sports and music follow suit as it’s expanded into a global health emergency. Based on EDITED data, there’s already been a ...
Mar 17, 2020•23 min•Season 2Ep. 12
The fashion industry is an extremely competitive world to be a part of. But what are the traditional career paths you can take to make it big in the industry? Is there even a traditional career path at all? Whether you start out in buying or merchandising, traditional roles are shifting and perfecting key skills are deemed as essential in building a career in fashion. Joining us in the unEDITED studio is Dior Bediako, Founder of Pepper Your Talk, a platform for young fashion creatives aiming to ...
Mar 11, 2020•51 min•Season 2Ep. 11
How can AI’s power be harnessed by retailers to drive sales and improve business performance? AI was the major buzzword of the past decade. Practically becoming a catch all term for robotics, gaming mechanics, machine learning and more. But how are some of the world’s biggest retailers like H&M, Zara and Amazon using AI to their advantage? We’re joined by our very own Data Science Lead, Alejandro Giacometti, to demystify what AI is, including how machines are helping retailers operate smarte...
Feb 26, 2020•49 min•Season 2Ep. 10
From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands? Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market. Joining us in the unEDITED studio are Abbie Miranda and Mazie Fisher, sisters and Co-Founders of Beija London, who run an independent lingerie and swimwear brand that launched in 2016. Their brand is made to celebra...
Feb 12, 2020•54 min•Season 2Ep. 9
The rental service market is thriving and a big part of its success can be attributed to the rise of the sustainability movement. According to EDITED data, we recently reported how the number of retailers promoting rental services has almost doubled YoY. So what is contributing to this boom? Joining us in the unEDITED studio, Co-Founder and CEO of HURR Collective, Victoria Prew, explains this phenomenon and how rental service platforms like HURR Collective have found its place in the fashion wor...
Jan 29, 2020•44 min•Season 2Ep. 8
With the Year of the Rat upon us, what strategies are luxury brands using to attract more Chinese consumers? Ashley McDonnell, Account Executive at Google, joins us in the unEDITED studio to help us understand the different ways luxury brands have tapped into the lucrative Chinese market. Currently, she’s a part of Google’s luxury team, working with international brands on their digital strategies. Tune in to hear Ashley’s insights on how certain brands are utilizing events like Chinese New Year...
Jan 15, 2020•45 min•Season 2Ep. 7
How are brands working on products that combat environmental "skin stress" and what beauty offerings should brands keep in their assortment to remain relevant? From jade rollers to vitamin C capsules, a new wave of beauty brands are making way into our beauty regimes with 'clean' and 'natural’ ingredients. To talk about these new trends and consumer behaviors, we welcome Senior Beauty & Personal Care Analyst from Mintel, Samantha Dover, to discuss the changing beauty landscape today. Sign up...
Jan 02, 2020•43 min•Season 2Ep. 6
What are some of the top retail 2020 trends to look out for in the New Year? In a special holiday edition episode, we’re joined by two of our Retail Analysts, Kayla Marci and Tara Drury, to talk through the top 2020 trends to look forward to playing off the 12 Days of Christmas song. Tune in to learn how your retail business can start strategizing your upcoming assortment in the New Year. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here . ...
Dec 11, 2019•38 min•Season 1Ep. 5
How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status? In this episode of unEDITED, we welcome Hannah McGhee, VP of WhoWhatWear , who explains how to build a successful fashion brand that reaches cult status and why technology continues to play an important role in this business. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here . It would make our day if you could rate, review, or subscr...
Nov 20, 2019•47 min•Season 1Ep. 4
Social media platforms have expanded its ecosystem from community building into a new resource for discovering and interacting with new brands. In this episode of unEDITED, we welcome Michelle Capp, Head of UK Retail Fashion at Facebook, to offer her tips on how to effectively utilize Instagram and Facebook's shopping feature to drive more sales. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here . It would make our day if you could rate, re...
Nov 06, 2019•35 min•Season 1Ep. 3
In this episode of unEDITED, Brooke Roberts-Islam aka Techstyler sits with us and explores how we are tackling the growing concern of sustainability in retail and what new technology is out there to help brands/retailers. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here . It would make our day if you could rate, review, or subscribe to us! You can get in touch at unedited@edited.com or tweet us at EDITED_HQ For more insight into the curren...
Oct 23, 2019•32 min•Season 1Ep. 2
Listen to unEDITED's Grace Hill and Vicky Giles conversation with Lauren Indvik, Editor in Chief of Vogue Business, in the episode they discuss where the runway is heading in 2020 and what are brands doing to keep runway alive and topical. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here . It would make our day if you could rate, review, or subscribe to us! You can get in touch at unedited@edited.com or tweet us at EDITED_HQ EDITED Reports...
Oct 09, 2019•34 min•Season 1Ep. 1
In a world where traditional retail is struggling, retailers and brands must embrace innovation and create better customer experiences. This fortnightly podcast will explore the opportunities and challenges the retail industry is facing. From fashion, beauty, and homeware our retail experts Grace and Vicky will cover industry topics and shed light on how retailers can create a brighter future. In this new series, you’ll hear from some of the most important industry insiders on how they are drivi...
Sep 28, 2019•2 min
