Future-Proof UX: How AI Supercharges User Research with Nick Cawthon

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Nick Cawthon—UX & Product Design Lead at Gage.io and a veteran digital-agency strategist whose decade of experience in user research and AI-powered workflows has helped startups and enterprises alike turn complex tools into intuitive experiences.
💡 What You’ll Learn:
• AI-Enhanced UX Research: How Nick uses custom language models to generate interview guides, recruit criteria, and data summaries in minutes
• Deep Qualitative Insights: Proven techniques for mining unstructured feedback and surfacing actionable themes—faster and with higher confidence
• Code-First Prototyping: Leveraging AI to reverse-engineer existing React/Tailwind codebases into clickable, user-tested prototypes
👉 Key Highlights:
✅ Custom Research GPTs: Build industry-specific assistants that deliver stats, competitor benchmarks, and citation-ready insights on demand
✅ Smart Survey-to-Interview Funnels: Automate your quantitative surveys and instantly turn results into rich qualitative interview scripts
✅ Seamless Handoff: Use AI-driven tools to shrink design-dev friction, so you ship polished UX faster than ever
📈 At MarketSurge, we turn tools into systems—and systems into growth. If you want automation that feels personal and performs like a team of 10, you’re in the right place.
🔗 Connect with Nick Cawthon:
👉 LinkedIn: https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/
Website: https://gauge.io/
🧠 Want to talk strategy or see it in action?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/