In this episode of Inside Marketing with MarketSurge, we sit down with Debbie Wildrick — the Queen of Beverages. With 30+ years of experience across giants like 7-Eleven and Tropicana plus advising hundreds of startups, Debbie shares her 10 Pillars Framework for building successful CPG and beverage brands. Whether you’re launching your first product or scaling an established brand, this is a masterclass in product-market fit, storytelling, and execution that you don’t want to miss. 💡 What You’l...
Aug 18, 2025•33 min•Ep. 35
In this episode of Inside Marketing with MarketSurge, Reed sits down with Ellie McIntyre — a data-driven marketer, AI enthusiast, and host of The Conversion Zoo Podcast. From her early days as a tax accountant to building a thriving SEO and content marketing business, Ellie shares how she found her niche helping accountants and technical industries grow with clarity and strategy. 💡 What You’ll Learn: • From Tax to Traffic – How Ellie transitioned from corporate accounting to running her own mar...
Aug 13, 2025•25 min•Ep. 34
🚀 Inside Marketing with MarketSurge is back — and today we’re diving into the wildly creative world where Wall Street meets workouts. I’m joined by Andy Schroepfer — a former Goldman Sachs analyst, hedge fund manager, and founder who’s now shaking up financial literacy with immersive, gamified experiences that make investing as engaging as hitting the gym. From coining the term “Immersive Wealth Experience” to creating Stocks on Bikes (yes, a treadmill workout driven by real-time stock performa...
Aug 07, 2025•37 min•Ep. 33
Stacey Gonzalez traded her role as a school administrator for a bold new path: coaching leaders through Unlock, where behavioral science, brand strategy, and human design collide to help you stand out—and stay grounded. In this episode of Inside Marketing with MarketSurge, Reed Hansen and Stacey dig into: The beachside moment that sparked her shift from education to entrepreneurship Her down-to-earth approach for starting real conversations on LinkedIn Why smart vulnerability can forge trust—and...
Aug 05, 2025•30 min•Ep. 32
Join Reed Hansen, Chief Growth Officer at MarketSurge, for an in-depth conversation with Ryan Caracciolo, Founder and CEO of Trita—a data-backed, story-driven digital growth agency that’s driven millions in revenue for over 250 businesses. 🎥 In this clip, Ryan and Reed explore: 00:00 – Welcome & intros 01:15 – What “winning online” really means in 2025 03:40 – Is SEO dead in the age of AI? 08:05 – Building trust with story-driven content vs. generic posts 12:30 – Balancing AI-generated cont...
Aug 01, 2025•33 min•Ep. 31
In this episode of Inside Marketing with MarketSurge , Reed Hansen sits down with Billy Collins—US Commercial Lead at Eidra and a certified PMP & CSM—to tackle today’s hottest marketing and tech topics and share his blueprint for scaling customer success. 💡 What You’ll Learn: • AI & the Future of Work: Why transparency matters when companies “restructure” with bots—and how critical thinking turns AI from threat to superpower • Digital Detox for Teens: Surprising insights from high-end o...
Jul 24, 2025•36 min•Ep. 30
In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Nick Cawthon—UX & Product Design Lead at Gage.io and a veteran digital-agency strategist whose decade of experience in user research and AI-powered workflows has helped startups and enterprises alike turn complex tools into intuitive experiences. 💡 What You’ll Learn: • AI-Enhanced UX Research: How Nick uses custom language models to generate interview guides, recruit criteria, and data summaries in minutes • De...
Jul 22, 2025•34 min•Ep. 29
In this podcast, we’ll break down how Polaris Brand Promotions’ experiential marketing approach helps you create unforgettable brand experiences that drive sales, measure in-person ROI with data-driven recaps, and scale your events nationwide without losing quality — all without overwhelm or logistical headaches. 💡 What You’ll Learn: • Experiential Marketing Overview – What it is and how it works • ROI Metrics – How to track sales, engagement, and brand lift from live activations • Ambassador T...
Jul 17, 2025•35 min•Ep. 28
In this episode, we’ll break down the hottest AI and tech news on Inside Marketing with MarketSurge—so you can anticipate policy changes, spot new revenue opportunities, and safeguard your brand before everyone else does. 💡 What You’ll Learn: • YouTube’s new AI monetization rules – how they impact your content strategy • Risks of AI “therapy” bots and what that means for customer trust • The rise of weekly app subscriptions and influencer-driven sales surges • How ChatGPT is reshaping human com...
Jul 14, 2025•27 min•Ep. 27
In this episode of Inside Marketing with MarketSurge , Reed Hansen sits down with agency-scaling strategist Jesse Gilmore to uncover how service-based business owners can escape the “trap of success,” find their niche, and build rock-solid systems that drive predictable growth without burnout. Jesse breaks down his five-stage growth model, reveals the must-have tech stack for agencies, and even shares the fictional characters and daily rituals that keep him energized. Key Takeaways The Trap of S...
Jul 10, 2025•36 min•Ep. 26
In this video, we’ll break down how choosing the right ad mix—TikTok, Facebook, and Google Ads—helps your photography business capture awareness, nurture leads, and close bookings without chasing vanity metrics. Whether you’re a boutique portrait studio or a full-service wedding photographer, this is for you if you’re ready to scale up your marketing and sales the smart way. 💡 What You’ll Learn: • Platform Roles & Stats – Why TikTok builds buzz, Facebook warms leads, and Google converts hig...
Jul 09, 2025•12 min•Ep. 25
In this episode, Pamela Stambaugh, Founder & President of Accountability Pays, Inc., dives deep into: • Defining true accountability in leadership and why “being” matters more than “doing” • Turning “soft” people issues into hard data with Harrison Assessments • Dialogue-driven techniques to foster ownership without finger-pointing Whether you’re a CEO, manager, or emerging leader—this is for you if you’re ready to elevate your team’s performance, engagement, and results. 💡 What You’ll Lear...
Jul 04, 2025•30 min•Ep. 24
Welcome to Inside Marketing with MarketSurge ! This week, we’re diving into the wildest shifts happening in the world of marketing, AI, and digital strategy. From Cannes Lions-level AI investments to the death spiral of traditional SEO... from AI-generated ad campaigns that feel soulless to viral controversy over a billboard telling businesses to “Stop Hiring Humans” — this episode covers it ALL. We’re breaking down what’s hype, what’s real, and what actually matters for your business in 2025. I...
Jun 27, 2025•16 min•Ep. 23
In this episode of Inside Marketing with MarketSurge, we sit down with Ben Heuertz, co-founder of The Skinny Platform, to explore how their revolutionary 60-minute book format helps entrepreneurs clarify their message, accelerate sales, and build trust — all without ghostwriter dilution. Whether you’re a coach, consultant, or business owner, this is your blueprint for turning your story into your strongest marketing asset. 💡 What You’ll Learn: • The origin story behind The Skinny Platform • Why...
Jun 19, 2025•31 min•Ep. 22
🚜 Ever wonder what agronomics and marketing have in common? In this episode of Inside Marketing with MarketSurge , we sit down with award-winning agronomist Todd Steinacher — founder of Acre Crop and Land and the 2021 International Certified Crop Advisor of the Year — to explore how deep expertise, smart systems, and true coaching create results in both farming and business. 💡 What You’ll Learn: • What an agronomist really does and why it matters to every acre • How Todd coaches agronomists to...
Jun 16, 2025•33 min•Ep. 21
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Elizabeth Mahusay — national speaker, bestselling author, and mindset coach — to unpack what it really takes to get out of survival mode and into a life of clarity, direction, and conviction. From teaching high school chemistry to leading national sales teams and launching a speaking empire, Elizabeth shares her journey from burnout and identity loss to building a life rooted in faith and purpose. 💡 Whether yo...
Jun 11, 2025•35 min•Ep. 20
In this episode of Inside Marketing with MarketSurge, host Reed Hansen interviews Stephen Jaye, founder of Reclaim Your Time — a transformational program built to help overwhelmed entrepreneurs and professionals break free from screen addiction and reclaim their most valuable asset: their time. If you’ve ever said “I’m too busy” while juggling Slack, email, and TikTok — this episode will hit home. Stephen drops wisdom on building a business (and life) that runs on focus, not frantic energy. 💡 W...
Jun 09, 2025•27 min•Ep. 19
From Code to Conversions: Rob Cairns on Web Security, WordPress Wins & Agency Longevity 🚀 Ready to secure your site, simplify your strategy, and scale your digital presence? In this episode of Inside Marketing with MarketSurge , we sit down with Rob Cairns , founder of Stunning Digital Marketing and host of the SDM Show — a veteran web developer and digital marketer with over two decades in the game. Whether you’re a small business owner, digital agency, or tech-curious entrepreneur, Rob un...
Jun 06, 2025•31 min•Ep. 18
🚀 Ready to grow smarter, faster, and louder? In this episode of Inside Marketing with MarketSurge, we’ll break down how Apruv.io —Jared Nygren’s lightweight approval and payment platform—helps you streamline operations, boost accountability, and remove bottlenecks, all without bloated tools or confusing processes. Whether you’re a founder, a marketer, or just a curious entrepreneur looking to scale up your business operations the smart way, this episode is for you! 💡 What You’ll Learn: • Apruv...
Jun 02, 2025•24 min•Ep. 17
🚀 Ready to grow smarter, faster, and louder? In this episode of Inside Marketing with MarketSurge, Reed Hansen is joined by Dr. Jeremy Foote, a computational social scientist and professor, to explore the dynamics of online communities. Learn how digital platforms influence behavior, why online engagement matters for your brand, and what AI means for the future of community building. 💡 What You’ll Learn: • How online communities form, grow, and thrive • The surprising role of authenticity and ...
May 29, 2025•34 min•Ep. 16
🚀 Ready to grow smarter, faster, and louder? In this episode of Inside Marketing with MarketSurge , we’re diving deep into the world of advertising with Matt Hanson , a seasoned media strategist whose career spans traditional print, broadcast, outdoor, and digital marketing. You’ll learn how to combine old-school media wisdom with today’s digital tools to buy attention and grow your business. 💡 What You’ll Learn: • The surprising staying power of traditional advertising methods • How to track ...
May 26, 2025•32 min•Ep. 15
🎙️ Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies in marketing. In this episode, host Reed Hansen sits down with Jon Gillum, founder of Originality.AI, to explore the wild frontier where AI content, SEO, and digital integrity collide. Jon’s not just another tech founder — he’s a seasoned SEO veteran who sold his agency and built what’s quickly becoming the industry standard for AI content detection and plagiarism checking. 💡 If y...
May 22, 2025•23 min•Ep. 14
🚀 Ready to grow smarter, faster, and louder? In this episode of Inside Marketing with MarketSurge, we’re diving into how an idea became a real product that’s reshaping an entire industry. You’ll meet Sam Rockwood, founder of Woods, the platform that’s modernizing how dental offices get paid — faster, easier, and with zero paper checks. But this episode isn’t just for dentists. It’s a must-watch for any entrepreneur who wants to learn how to: • Spot a broken system • Validate an idea with real c...
May 19, 2025•37 min•Ep. 13
Revolutionizing Customer Data with AI: Insights from Krateo.ai Founder Clay Sharman In this episode of 'Inside Marketing With Market Surge,' Reed Hansen, Chief Growth Officer at Market Surge, interviews Clay Sharman, founder of Krateo.ai. Clay shares his journey from government roles to creating Krateo.ai, an AI-powered platform that transforms customer and traffic data into actionable insights and personalized marketing strategies. With over 25 years of experience, Clay explains how Krateo.ai i...
May 16, 2025•40 min•Ep. 12
From Roofing to Storytelling: Peyton Wilfley Journey with All Tales Join host Reed Hansen on 'Inside Marketing With Market Surge' as he interviews Peyton Wilfley, co-founder of All Tales, an innovative self-publishing platform. Peyton shares his unique blend of storytelling passion and blue-collar expertise, recounting how his childhood fascination with filmmaking evolved into creating a business aimed at making storytelling accessible through AI and self-publishing. Learn about Peyton’s journey...
May 12, 2025•33 min•Ep. 11
🚀 Scale Your Marketing Like a Pro with MarketSurge.io! 🎙️ AI Meets Strategy: How This Agency CEO Is Scaling Businesses with Smart Tech Ready to scale your business with AI that actually works? In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Miriam Garcia, the founder of Strategy & Growth, who’s helping small and midsize businesses automate smarter, grow faster, and future-proof their operations using powerful AI tools. Whether you're a service-based entrepr...
May 09, 2025•24 min•Ep. 10
Mastering Business Operations and Growth with Scot Nattrass | Inside Marketing with Market Surge Join Reed Hansen, Chief Growth Officer at Market Surge, as he dives deep into business operations and growth strategies with Scot Nattrass, CEO of Focal Dynamic. With a rich background holding operational roles at Goldman Sachs, Merrill Lynch, and Delta Airlines, Scot reveals the role of a fractional COO, emphasizing the importance of business systems, automation, and AI tools. They discuss the essen...
May 05, 2025•32 min•Ep. 9
Mastering Fitness Business Growth with Matt Dart | Inside Marketing Podcast Join host Reed Hansen in this episode of the Inside Marketing with Market Surge Podcast as he talks with Matt Dart, founder of PT Mastery. Matt shares his journey from personal trainer to mentoring other trainers in scaling their business, focusing on sales, marketing, and leveraging technology, including AI. Discover key strategies for optimizing social media content, sales approaches, and using tech tools to enhance pr...
May 01, 2025•37 min•Ep. 8
Unlock Leadership Potential & Scale Your Business with Andrew Frazier | Inside Marketing Podcast Join us in this episode of The Inside Marketing with Market Surge Podcast as host Reed Hansen chats with Andrew Frazier, MBA, CFA, and founder of Small Business Pro University. They delve into Andrew’s journey from a paper route at a young age to becoming a renowned business leader and coach. Andrew shares insights from his Masterpreneur Playbook Framework, which helps entrepreneurs overcome chal...
Apr 28, 2025•32 min•Ep. 7
Unlock Business Insights from 'Severance' | Inside Marketing with Market Surge In this episode of Inside Marketing with Market Surge, host Reed Hansen discusses the Apple TV+ series 'Severance,' exploring its profound themes and their parallels to real business environments. Reed examines lessons on culture, leadership, authenticity, and organizational fit, while incorporating insights from fan communities and sharing his personal theories. The discussion covers how 'Severance' reflects challeng...
Apr 24, 2025•11 min•Ep. 6
