S02E11 Inside Marketing Design at Figma
Episode description
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)
LINKS
Remilla's Figma Community profile
TIMESTAMPS
0:00 - Introduction to Figma
1:25 - Brand Studio team structure
3:45 - Collaboration with product design on feature launches
6:00 - Where a new project starts
10:20 - The design process for marketing Figma's new commenting feature
13:50 - Brand enablement and review
16:30 - The Figma brand pillars
18:45 - Figma's approach to sub-brand design
22:45 - Role responsibilities for Damien and Remilla
27:00 - Project management
29:50 - Making time to work on the brand itself
31:40 - Web design & development at Figma
34:05 - Metrics of success and iterating
40:00 - Marketing design system and style guides
44:15 - Using Figma at Figma!
46:10 - What Remilla and Damien are most proud of
48:35 - Wrap up