In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first imp...
Nov 15, 2023•58 min•Season 4Ep. 6
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with...
Sep 06, 2023•50 min•Season 4Ep. 5
In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key ...
Aug 02, 2023•44 min•Season 4Ep. 4
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way. Key Takeaways 01:48 - Dan...
Jul 05, 2023•56 min•Season 4Ep. 3
In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work. Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event. Key Takeaways 01:32 - What is the brand studio team at Webflow responsible for? 02:40 - Jess’s role as Director of ...
Jun 07, 2023•44 min•Season 4Ep. 2
In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new sys...
May 03, 2023•58 min•Season 4Ep. 1
The idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways. We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly. Key Takeaways 00:00 - Reflecting is the best way to learn 02:05 - The importance of a Brand Manager 04...
Dec 16, 2022•25 min•Season 3Ep. 13
In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience. Meghan was impacted by Zendesk's recent...
Dec 07, 2022•54 min•Season 3Ep. 12
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant...
Nov 30, 2022•46 min•Season 3Ep. 11
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team. Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payment...
Nov 23, 2022•59 min•Season 3Ep. 10
In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process. Key Takeaways...
Nov 16, 2022•56 min•Season 3Ep. 9
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition. Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. Key Takeaways 02:14 - Monika’s role as Lead Marketing Designer 04:35 - Where the design...
Nov 09, 2022•41 min•Season 3Ep. 8
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow. Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world. Key Takeaways 02:14 - Justin’s role as Director of Bra...
Nov 02, 2022•56 min•Season 3Ep. 7
In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also t...
Oct 26, 2022•47 min•Season 3Ep. 6
In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design. Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that the...
Oct 19, 2022•1 hr 7 min•Season 3Ep. 5
In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one! Zapier is an automa...
Oct 12, 2022•1 hr 9 min•Season 3Ep. 4
In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure. Key Takeaways 03:48 - Austin’s responsibilities as a Senior...
Oct 05, 2022•53 min•Season 3Ep. 3
In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive. Key Takeaways 02:37 - Noga’s and Danielle’s roles at monday 05:53 - What it means to “own a chann...
Sep 28, 2022•56 min•Season 3Ep. 2
Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space. In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more. Key Takeaways 00:15 - Jan’s...
Sep 21, 2022•51 min•Season 3Ep. 1
Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well. LINKS Catch up on any episodes you missed: Sendible HelpScout Stripe Notion Buffer Instacart Loom Dropbox HelloSign Shopify Figma TIMESTAMPS 0:00 - Why taking time to reflect helps yo...
Dec 20, 2021•22 min•Season 2Ep. 12
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...) LINKS Remilla's Figma Community profile Remilla on Twitter Damien on Instagram Check out Figma TIMESTAMPS 0:00 - Introduction to Figma 1:25 - Brand Studio team structure 3:45 - Collaboration with...
Dec 09, 2021•49 min•Season 2Ep. 11
Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here . LINKS Follow Lucy on Tw...
Nov 30, 2021•51 min•Season 2Ep. 10
Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of. This season is proudly sponsored by Webflow! Try out the no-code site buildin...
Nov 23, 2021•51 min•Season 2Ep. 9
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Follow Liz on Instagram Check out Dropbox TIMESTAMPS 0:00 - A li...
Nov 17, 2021•54 min•Season 2Ep. 8
When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Follow Stewart on Twitter Check out Loom ...
Nov 10, 2021•50 min•Season 2Ep. 7
Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography. This season is proudly sponsored by Webflow! Try out the no-code site buil...
Nov 02, 2021•49 min•Season 2Ep. 6
Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs. This season is proudly sponsored by Webflow! Try out the no-code site buildi...
Oct 26, 2021•50 min•Season 2Ep. 5
Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has. This season is proudly sponsore...
Oct 19, 2021•45 min•Season 2Ep. 4
Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http:...
Oct 12, 2021•50 min•Season 2Ep. 3
Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work. This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow LINKS Visit Matt'...
Oct 05, 2021•47 min•Season 2Ep. 2
