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Innova.buzz

Innovation and Modern Marketinginnovabiz.substack.com
The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.  Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing.  Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue. Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world.  The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place!  Subscribe now so you never miss an episode!  Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date!

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Episodes

Dan Balcauski, How to Price and Package Your Products for Maximum Profit - InnovaBuzz 496

In this episode, I’m really excited to have as my guest, Dan Balcauski, the principal consultant for Product Tranquility based in Austin, Texas. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both consumer and B2B companies, across consumer internet, mobile, IT software, and test and measurement hardware and software in addition to company sizes ranging from startups to publicly traded multi-national enterprises. H...

Feb 14, 202249 min

Mark Young, The Power of Playful Negotiation in Solving Real-World Problems - InnovaBuzz 495

In this episode, I’m really excited to have as my guest, Mark Young, the Founder of Rational Games, where he teaches business negotiation to diplomats, senior business leaders and other professionals by means of playful methods. He also uses the proceeds of what they earn to support projects that use games and play to resolve conflict. Mark started his career with two large and famous American banks neither of which exist anymore. He then had postings at McKinsey and Company and as a trade negot...

Feb 10, 202259 min

Garreth Chandler, How to Use Technology to Enhance Customer Experiences - InnovaBuzz 494

In this episode, I’m really excited to have as my guest, Garreth Chandler, the Founder and CEO of The Evolved Group, a human insights company that helps enterprises identify opportunities and optimises experiences. In a career spanning 25 years, Garreth has led major innovation projects including developing the Evolved Human Listening platform, which uses AI to engage meaningfully with humans. His successful career in market research has equipped him with a deep appreciation of human behaviour a...

Feb 07, 202254 min

Patrick Lavergne, How to Master Your Sales Calls and Close More Deals - InnovaBuzz 493

In this episode, I’m really excited to have as my guest, Patrick Lavergne from SalesChamp Academy. Pat has 20 years of experience in sales, with over 10,000 sales calls done (and counting). He began as a door-to-door salesperson and progressed to Head of Sales for a successful tech scale-up. He has been helping entrepreneurs master their sales calls since 2018. In our discussion, Pat talked to me about: Reframing our view of the "sales call" to a conversation that provides service and facilitate...

Feb 03, 202258 min

Scofray Nana Yaw Yeboah, Being vs Doing: How Self-Acceptance Is Key to Transformation - InnovaBuzz 492

In this episode, I’m really excited to have as my guest, Scofray Nana Yaw Yeboah, Transformational Coach, Professional Corporate Trainer, Editor of Golden City Business Magazine, Media Analyst & Author, and Lead Consultant & Facilitator for Zoweh Global Consult. Scofray is listed in Most Influential Young Ghanaian in 2015 & 2016, and in the Top 100 speakers in Ghana 2019. He has published over 70 articles in print and online media such as Leadership Magazine (South Africa) and The Hu...

Jan 31, 202258 min

Kelly Rattanee, How to Build an Inclusive Culture That Empowers Everyone - InnovaBuzz 491

In this episode, I’m really excited to have as my guest, Kelly Rattanee, founder of The Power of a Woman's Pleasure, with a purpose of guiding women into healing and empowering their feminine energy to live with more pleasure, passion, and prosperity. A world-renowned executive coach, Reiki Master and Shamanic Healer, she is a fierce advocate of women empowerment worldwide. In our discussion, Kelly talked to me about: Embracing ourselves for who we are, regardless of external expectations Changi...

Jan 27, 20221 hr 29 min

Frank Rose, The Power of Strategic Storytelling and Narrative Thinking - InnovaBuzz 490

In this episode, I’m really excited to have as my guest, Frank Rose, the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab. In our discussion, Frank talked to me about: Wh...

Jan 24, 20221 hr 2 min

Mel Blackmore, How to Improve Business Performance with ISO Standards - InnovaBuzz 489

In this episode, I’m really excited to have as my guest, Mel Blackmore of Blackmore's ISO Consultancy. Mel has been involved with the creation, development and implementation of British and International standards for over 17 years. With her passion for improving business performance through the implementation of Management Systems, Mel founded her first business in 2006, Blackmores, a consultancy firm that implements and maintains management systems for clients ranging from SME’s to blue-chip o...

Jan 20, 202258 min

John Horn, How to Build Profitable Online Advertising Campaigns - InnovaBuzz 488

In this episode, I’m really excited to have as my guest, John Horn, who is the CEO of StubGroup. John has been working in marketing for over a decade. He was the first employee at StubGroup, which was started back in 2012, and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon, and more. In our discussion, John talke...

Jan 17, 202257 min

Ellen Melko Moore, How to Dominate Your Target Market on LinkedIn - InnovaBuzz 487

In this episode, I’m really excited to have as my guest, Ellen Melko Moore of SuperTight Social Selling. Ellen has done brand consulting work for Oprah Winfrey, The American Marketing Association, and the Zappos guys, and now creates and teaches LinkedIn social selling strategies for some of the top thought leaders in the digital marketing space. In our discussion, Ellen talked to me about: Using LinkedIn to test your target audience and message Instead of telling people what you can do for them...

Jan 13, 20221 hr 21 min

Dr. Cathryn Lloyd, How to Shift Your Thinking and Lead a More Creative Life - InnovaBuzz 486

In this episode, I’m really excited to have as my guest, Dr Cathryn Lloyd, Founder and Director of Maverick Minds. Cathryn is a facilitator, educator, researcher, arts practitioner, and creative development coach. She’s Australia’s first certified creativity coach with the Creativity Coaching Association and she provides effective learning experiences for a wide variety of clients. Cathryn previously appeared on InnovaBuzz Ep 259, where we talked about The intersection between the Arts and Busin...

Jan 10, 20221 hr 14 min

Karan Nijhawan, How to Generate Leads and Drive More Sales Organically - InnovaBuzz 485

In this episode, I’m really excited to have as my guest, Karan Nijhawan, who helps Coaches generate $15K-$55K/mo with their high-ticket offer, without running paid ads, through Organic Marketing and Elevated Events. He is the Founder of Close Dream Clients and has hosted over 190+ Human Connection Dinners, Events, Retreats, and Experiences. Karan was my guest on the InnovaBuzz podcast on Ep 333, where he shared why traditional networking events are “broken” because they focus so much on transact...

Jan 06, 20221 hr 26 min

Kedma Ough, Understanding DISC Profiles and Using Them to Build Better Relationships - InnovaBuzz 484

In this episode, I’m really excited to have as my guest, Kedma Ough, who is a nationally recognized business development and business funding expert, innovation and entrepreneurship thought leader, award-winning champion of small business, and business advisor for independent inventors. She is also a proud fifth-generation entrepreneur, whose great-great-grandfather peddled various products across Ireland. She is also the author of Target Funding - a proven system to get the money and resources ...

Jan 03, 20221 hr 18 min

Tom Ruwitch, How to Craft Captivating Stories That Inspire Customers to Buy - InnovaBuzz 483

In this episode, I’m really excited to have as my guest, Tom Ruwitch, an experienced direct response marketer, communications strategist, copywriter and web developer. He is especially adept at helping businesses discover their core stories and coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies. Tom helps coaches, consultants, and other business leaders harness the power of...

Dec 20, 20211 hr 15 min

Josh Greene, How to Improve Your Online Presence Using Wikipedia and Google My Business - InnovaBuzz 482

In this episode, I’m really excited to have as my guest, Josh Greene, the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America, PR Summit, and Channel Adv...

Dec 16, 202147 min

Wendy Manganaro, How to Engage and Build Relationships with Your Target Market - InnovaBuzz 481

In this episode, I’m really excited to have as my guest, Wendy Manganaro, the Founder and Owner of Wendy Manganaro Consulting, who works with frustrated small businesses to attract, resonate and engage their target market so that they can increase their bottom line through building relationships on and offline. She believes that all businesses can increase their digital success with the marketing mindset and strategic plan. In our discussion, Wendy talked to me about: Staying involved in your ow...

Dec 13, 20211 hr 7 min

Richard Medcalf, How to Accelerate and Multiply Your Impact - InnovaBuzz 480

In this episode, I’m really excited to have as my guest, Richard Medcalf who describes himself as "what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and an entrepreneur into a blender". Richard is an executive coach & leadership consultant to exceptional founders & CEOs and their leadership teams. He's the founder of XQuadrant and host of the Impact Multiplier CEO Podcast. His clients are elite performers who've already achieved incredible things, and st...

Dec 09, 202159 min

Ruben Kanya, How to Create More Quality Content to Grow Your Brand - InnovaBuzz 479

In this episode, I’m really excited to have as my guest, Ruben Kanya, director of Invested Talent and Founder of The Real Estate Experiment Network. Ruben is focused on building real relationships as the founder of The Real Estate Experiment Network & Podcast where he's featured notable thought leaders in the real estate industry who have amassed over a billion dollars worth of real estate assets in ownership & management collectively. He's used this platform to make key introductions to...

Dec 06, 20211 hr 6 min

Peter Margaritis, How to Master the Art of Business Improv - InnovaBuzz 478

In this episode, I’m really excited to have as my guest, Peter Margaritis, Author of Taking the Numb Out of Numbers, Improv Is No Joke, and his new book, "Off Script: Mastering the Art of Business Improv". Peter previously appeared on Ep 309 of the podcast, and it's great to welcome him back. In our discussion, Peter talked to me about: The common myth about improvisation (practice matters!) Authentic Leadership - the art of Monotasking and being fully present Engaging presentations, both in-per...

Dec 02, 20211 hr 15 min

Amy Malin, Little Things Everyone Can Do to Make a Big Impact in the World - InnovaBuzz 477

In this episode, I’m really excited to have as my guest, Amy Malin, co-founder of TrueHeart cause agency and the Trueheart Social Impact Search Engine. For the last two decades, Amy has worked at the intersection of Hollywood and philanthropy. Amy’s expertise is connecting celebrities and purpose-driven brands with deserving non-profits to raise millions of dollars for their noble causes while creating global media campaigns that shine a spotlight on their wonderful work. Amy and her husband Sco...

Nov 29, 20211 hr 1 min

Bob Woods, How to Convert Connections to Conversations with LinkedIn - InnovaBuzz 476

In this episode, I’m really excited to have as my guest, Bob Woods, who was one of the first people on LinkedIn... literally. He joined in December 2002 when LinkedIn was just a few months old, and he’s never looked back. An award-winning salesperson, Bob has utilized LinkedIn and social selling even before social selling was a “thing.” Bob has trained and coached sales professionals around the world at companies big and small to effectively use LinkedIn and other tools to start sales conversati...

Nov 25, 202158 min

Amanda Furgiuele, How to Improve Business Efficiency and Productivity - InnovaBuzz 475

In this episode, I’m really excited to have as my guest, Amanda Furgiuele, a sole parent, multi-preneur, international performer, elite athlete, and an expert in creative problem solving and time management. She challenges her clients to stop making excuses and start making progress through innovative solutions to even the most mundane problems. A lifetime learner, Amanda has worked in and owned multiple business ventures including television production, marketing, and social media consultation,...

Nov 22, 202158 min

Lane Kawaoka, How to Scale Your Expertise Through Content Creation - InnovaBuzz 474

In this episode, I’m really excited to have as my guest, Lane Kawaoka. Lane currently owns 4,500+ units across the US. He lives in Hawaii and recently quit his day job as a Professional Engineer with a MS in Civil Engineering & Construction Management and a BS in Industrial Engineering. Lane partners with investors who want to build their portfolio, but are too busy to mess with “tenants, toilets, and termites” by curating opportunities in his “Hui Deal Pipeline Club” where his investors hav...

Nov 18, 202152 min

Audrey Holst, How to Balance Perfectionism and Excellent Action - InnovaBuzz 473

In this episode, I’m really excited to have as my guest, Audrey Holst from Fortitude and Flow. Audrey helps people reform their perfectionism so they can reclaim their agency and put their full energy into what really matters. Her work uses a combination of mindfulness and neuroscience tools and combines over a decade of experience teaching yoga with deep knowledge of the nervous system and extensive training and work as a Certified Professional Coach. Through her Fortitude & Flow Process, A...

Nov 15, 202152 min

Catherine Morgan, Money Mindsets: How to Transform Your Relationship with Money - InnovaBuzz 472

In this episode, I’m really excited to have as my guest, Catherine Morgan, a multi-award-winning qualified financial planner and award-winning financial coach, on a mission to reduce financial anxiety and increase financial empowerment & resilience for 1 million women around the world. Featured as One of the top 32 female entrepreneurs to look out for in Business Leader, she's also the host of the top 1% global podcast ‘In Her Financial Shoes’ and founder of The Money Panel. In our discussio...

Nov 11, 202156 min

Michael Haynes, How to Leverage Business Innovation Across Multiple Sectors - InnovaBuzz 471

In this episode, I’m really excited to have as my guest, Michael Haynes, an SME Business Growth Specialist and the author of Listen Innovate Grow. Michael spent over 23 years working in a variety of strategy, marketing, and customer insight roles with large corporates across a range of industries in Australia and Canada. During his time working for Australia’s largest telecommunications company as a Customer Research and Strategy Manager, he experienced first-hand how big corporations utilize in...

Nov 08, 202151 min

David Schonthal, How to Overcome People's Resistance to Innovation and Change - InnovaBuzz 470

In this episode, I’m really excited to have as my guest, David Schonthal, an award-winning Clinical Professor and Director of Entrepreneurship Programs at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity. David is also co-author with fellow Kellogg professor Loran Nordgren, of The Human Element, a book about overcoming people's resistance to innovation and change. Outside of Kellogg, David has been a practiti...

Nov 04, 202154 min

Alex Sanfilippo, Leading with Value: The Key to Becoming a Podcast Rockstar - InnovaBuzz 469

In this episode, I’m really excited to have as my guest, Alex Sanfilippo, host of the Creating a Brand Podcast and founder of Podmatch, which automatically matches ideal podcast hosts and guests for interviews Alex has worked in real estate investing and in aerospace; he started a blog and built that into a multi-author blog with more than 130 writers on it. He also recently launched PodcastSOP.com , a software service for podcasters to manage the workflow of each new episode release. In our dis...

Nov 01, 20211 hr

Sarah Santacroce, How to Bring the Human Connection Back to Marketing - InnovaBuzz 468

In this episode, I’m really excited to have as my guest, Sarah Santacroce, the Founder of the Humane Business Revolution. She’s also an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, “Hippie turned Business Coach”, and author of “The Gentle Marketing Revolution”, and upcoming “Selling Like We’re Human” books. Sarah has over a decade of experience in the fields of marketing, entrepreneurship, coaching, online business creation, and strategy. She has been facilitating, tr...

Oct 28, 20211 hr 7 min

Lynn Howard, How to Be Your Best Self and Build Better Relationships - InnovaBuzz 467

In this episode, I’m really excited to have as my guest, Lynn Howard, from the Coaching Consulting Resource Center. Lynn has started and sold many businesses across the globe for over 20+ years, leading global organizations as a COO, in 26 countries, and on leadership boards of NGOs with a global footprint & impact. She's driven to be a change agent, a thought leader, and to move the world forward. As a natural leader, Lynn has always seemed to take charge, create an impact and support the g...

Oct 25, 20211 hr 3 min
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