Hi everyone and welcome back to season 5 of the podcast where Shea Keats and I dive deep into specific topics related to owning and thriving in boutique fitness studio ownership! On today's episode of the podcast we talk about all the things you need to research before opening up your business like how do you want to be classified legally, what the pros and cons of home studios versus commercial spaces, equipment purchases, and what needs to be part of your BOE or Base Operating Expenses. We kno...
Apr 15, 2020•46 min•Season 5Ep. 2
Welcome back to a brand new season of the podcast! This season is a bit different in that it will not be an interview based season and is instead a topic based season. Fellow business partner and business coach Shea Keats and I deep dive into all the important topics we believe you need in not only starting and operating a boutique fitness studio, but to THRIVE while doing so. Disclaimer! Shea and I recorded all the episodes for this season in January/February of this year...BEFORE all the shit ...
Apr 08, 2020•44 min•Season 5Ep. 1
Lori Shipp is back and in a special season final/season teaser episode! We are wrapping up season 4 with a teaser for a special season 6 "Where are they now?" season! But what about season 5?? Don't worry friends! It's already cooked up and ready to go! Lori is back to fill us in on how pregnancy and baby girl has changed her life and business. We swap pregnancy horror stories and how we got through the dark days of colic. INJOY! Make sure you subscribe to podcast so you don't miss when we come ...
Mar 04, 2020•42 min•Season 4Ep. 13
On today's episode of the podcast Kevin and I chat about his unique journey to finding pilates, becoming an instructor, and now ultimately owning his own studio, Pilates Dwell. We chat about a very cool Open House concept he did that I had never seen implemented before and created a lot of momentum for his new space! We also chat about the difficulties of equipment purchases and some creative ways you may not have considered before to help you get the pieces you need. (wink wink ;) Kevin was an ...
Feb 19, 2020•47 min•Season 4Ep. 12
Meet pilates studio owner Janie Jennings! Janie came to pilates later and life and is here to encourage us that if you have the passion and the work ethic it is never too late to pursue the things that light your heart on fire. We talk about the healing power of pilates as well as the highs and lows of staffing. INJOY! Janie's Instagram https://www.janiejennings.com/ Gyrotonic® Pre-Training with Emily - Emily.N.Hudson@gmail.com Emily's Instagram...
Feb 05, 2020•59 min•Season 4Ep. 11
Exponential growth in a short amount of time is a wonderful thing, but that doesn't mean it doesn't come with challenges! I am so grateful to Karen Grady for opening up about the struggles that come with growth and the grace you have to give yourself while navigating new roles and territory on the fly. I also open up about my own struggles the past year. This episode is REAL honest and REAL vulnerable and for that reason is one of my favorite interviews to date! INJOY! Pivot Movement Studio Inst...
Jan 22, 2020•1 hr 24 min•Season 4Ep. 10
On today's episode of the pod we sit down with owner Marine Levy of Studio Kinetique in Paris, France! We chat about her unique journey from the crazy world of fashion to studio owner, the pros and cons of staying small in a big city, and why staying connected to why you fell in love with your chosen exercise modalities will ensure your clients keep coming back for more. I truly loved getting to meet Marine and be in her lovely studio and I know you will too! https://www.studio-kinetique.com/fr/...
Jan 08, 2020•1 hr•Season 4Ep. 9
Merry Christmas! On today's episode of the podcast I am covering the hard-learned lessons and victories of 2019. It has been a doozy of a year for me and I hope that you will gain some knowledge and inspiration from what my journey this year has been as a studio owner. All my love and best wishes for 2020~ ~Emily
Dec 25, 2019•42 min•Season 4Ep. 8
I am so pleased to welcome Tamar Stein Kassman of Studio 8 in Tel Aviv, Israel to the podcast today! Tamar was spot on today while talking about how our studios are a part of us and because they are a part of us it can be very challenging to manage our emotions when facing rejection. Rejection happens in many different forms whether it is teachers quitting or clients leaving. It happens to us all! Tamar and I talk about how important it is to honor those emotions when they come up and strategies...
Dec 11, 2019•48 min•Season 4Ep. 7
Today we are discussing all things copy with the lovely Kaitlyn Parker! Kaitlyn helped me tremendously this fall in creating copy for a Facebook ad campaign I implemented this fall. It was such a success and I was so impressed with her that I HAD to have her on the pod to share her wisdom with you all! We discuss why copy is so dang important, how to dial in your message, and what you can do today to start refining your copy in order to drive more of your ideal clients through your studio doors!...
Nov 27, 2019•1 hr 8 min•Season 4Ep. 6
On today's episode of the pod She and I are so excited to reveal something we have been working on behind the scenes for awhile now... The Business of Movement Workshop!! In this 3 day workshop we will be getting in the weeds with you and your studio to work through all the things we never feel like we have time for...marketing, financials, staff management, hiring, firing, contracts, business models, pricing, taxes, overcoming client objections, sales funnels...you know...all that other stuff t...
Nov 13, 2019•38 min•Season 4Ep. 5
Today's episode is a long one because the conversation was just TOO good to cut anything out! Kathryn is a fellow graduate of the Appalachian State Pilates Teacher Training Program and North Carolina pilates studio owner. She is bringing a wealth of tangible tips and advice on everything from buying a studio, moving a studio into your home, online scheduling software, and we even dive deep into the recurring revenue "membership" models that are becoming more common in boutique fitness studios ev...
Oct 30, 2019•1 hr 28 min•Season 4Ep. 4
On today's episode of the podcast we sit down with Allie Christensen of Align Fitness by Allie to discuss ALL THE THINGS! She is really bringing the fire today you guys and I can't wait for you to hear all the tactile tips and tricks she shares. We discuss the importance of finding your niche, how to reach them and on what social media platforms, as well as how to get started with online course creation to add additional streams of revenue to your business. Did I say she was bringing the fire or...
Oct 16, 2019•1 hr 6 min•Season 4Ep. 3
Meet Catherine "Casey" Turner! Dancer, turned GYROTONIC® teacher, turned budding entrepreneur. When I stumbled across Casey's instagram several months ago I instantly knew I wanted to have her on the podcast! Her studio is a dream! A small secluded space set amongst the wildflowers of Virginia. I CAN'T EVEN! On this episode we talk about the benefits of starting small, real time discussion on equipment purchases, online scheduling, marketing, and merchant services. You won't wanna miss getting t...
Oct 02, 2019•1 hr 2 min•Season 4Ep. 2
Welcome back to Season 4 of the podcast everyone! Woot! Kicking us off this season is the lovely Kathryn Benko of Sole Fitness in Wilmington, NC. Not only does Kathryn train and inspire ladies on the daily, she also co-hosts her own podcast, and is a marketing and branding expert! Kathryn keeps it real when it comes to marketing and branding in the social media spheres. There just aren't any quick fixes if you want to build an engaged tribe of people who know, like, and trust you. I know you wil...
Sep 18, 2019•1 hr 13 min•Season 4Ep. 1
It's the Season 3 Finale with your host Emily! On today's episode of the podcast I talk about online scheduling software options! Which ones to consider, which ones to avoid, and special considerations you may not have even thought about while you shop around for what works best for your studio. I also get a little ranty over the topic of W-9's. Why as business owners we should not be afraid of this little piece of paper! Lastly, I share how my husband and I tackle each week to ensure we have fa...
May 15, 2019•52 min•Season 3Ep. 11
On today's episode of the podcast we have my good friend and fellow NC studio owner, Sarah Honer! Sarah owns/co-owns 2 studios that differ in their set up. We discuss how they came to be and how to create more collaborative and shared ownership experiences in our studios. Shake up old those old paradigms! We also talk about the down-side of "hustle culture," how to price your offerings appropriately, and why seeking support is an absolute necessity in maintaining your sanity as a business owner....
May 08, 2019•1 hr 15 min•Season 3Ep. 10
On today's episode of the podcast my good friend Matt Skelly and I sat down with the advanced personal training students at UNCW for a little Q & A session about the ups and downs of business side of personal training. We cover a multitude of topics from continuing education, building community, sales, and managing staff! Immaculate Dissection Course - https://www.gyrotonicstl.com/teacher-training-workshops InJoy Movement Studio on Instagram Matt Skelly on Instagram...
May 01, 2019•1 hr 11 min•Season 3Ep. 9
Please welcome to the podcast today my lovely studio assistant/Jr. Manager Hannah Kate! I know there are a lot of "solopreneurs" out there who are on the cusp of hiring someone for studio help. Today's episode is for you! Learn how Hannah Kate and I make our boss -> staff relationship one that is effective, friendly, and fun. Lots of giggles and applicable tips today! Email injoymovementstudio@gmail.com for GYROTONIC® pre-training questions! @injoymovementstudio...
Apr 24, 2019•50 min•Season 3Ep. 8
On today's episode of the podcast I am so thrilled to have our first international guest, Noam Gagnon of Beyond Pilates in Vancouver, Canada! Noam comes to us with over 30 years of teaching and studio ownership experience. We dive deep into what it means to be a "brave" teacher as well as how his studio has evolved over the years into what he now calls "a pilates collective." Noam's passion and words of wisdom make this one of my all time favorite interviews! Follow the links below to get in tou...
Apr 17, 2019•1 hr 3 min•Season 3Ep. 7
On today's episode of the podcast we have multiple studio owner, Jane Gotch! Jane is the owner of GYROTONIC® Kansas City Center in Kansas City, MO and Resilient Body GYROTONIC® in Toronto, Canada. Our FIRST studio owner two have 2 studios in two different countries! WOOT! We do get to that for sure in today's episode, but the bulk of today's interview centered around Jane's use of Somatic Experiencing® in working with clients dealing with trauma. As movement teachers it is important to remember ...
Apr 10, 2019•1 hr 20 min•Season 3Ep. 6
Most of us get into studio ownership because we love the work we teach and we want to help others. However, once we open our doors it can feel like a runaway train! Before you know it you find yourself in a place you never intended to go. That is why I am so glad Delia cam on the podcast today to discuss her journey and why downsizing was the best decision for her and her studio. If you find yourself in a place where you can't remember your why I encourage you to listen to today's episode! You w...
Apr 03, 2019•55 min•Season 3Ep. 5
We have our first yoga studio owner on the podcast today! I am so excited to have Ali share her journey with us about how she went from yoga student, to yoga teacher, to yoga studio manager, to now co-owner of the Wilmington Yoga Center. The Wilmington Yoga Center is Wilmington's largest studio and offers over 100 classes a week! Managing/Directing a studio that large definitely comes with it's ups and downs and I am so glad Ali was willing to come on the podcast today and share her experiences....
Mar 27, 2019•54 min•Season 3Ep. 4
On today's episode of the podcast we are diving deep into what it really means to work as an independent contractor with the lovely Jamila! When we get certified to teach movement we aren't schooled in what that will actually look like when we enter the work force. The conversations around employee status vs. independent contractors are critically important and I am so glad Jamila came on today to share her experience. In this episode you will learn how Jamila embraces the "IC" life! You will wa...
Mar 20, 2019•1 hr 10 min•Season 3Ep. 3
On today's episode of the podcast we hear from Pilates educator extraordinaire Blossom LeiLani Crawford of Bridge Pilates in Brooklyn, NY! We cover Blossom's journey from being Kathy Grant's assistant, to studio owner, the benefits of staying small, the distinction between true independent contractors and employees, and why having a support system of fellow studio owners to check in with can be a lifesaver! You won't want to miss this light-hearted, wisdom-filled, short and sweet episode of the ...
Mar 13, 2019•47 min•Season 3Ep. 2
Welcome back to season 3!! We opening up this season with a story that I think many of our listeners will relate to...the home studio! Kim's entrepreneurial journey is similar to many boutique fitness studio owners out there. She had the bustling studio, the recession forced a down-sizing, then a job relocation had her in a brand new town starting completely over. Throw on top of that everything had to be put on hold while she walked with her son through the recovery of a traumatic accident. I h...
Mar 06, 2019•1 hr 4 min•Season 3Ep. 1
Welcome to our very first podcast swap! If you remember Shea Keat's episode titled "Why you need a business coach" then you remember us talking about how she has her own podcast that she co-hosts called Camp Adulthood! I was interviewed by these ladies last year and we decided to swap episodes! I hope you'll take a listen and go check out the Camp Adulthood podcast if you're loving Shea and Maddie. Links Below! https://itunes.apple.com/us/podcast/camp-adulthood-and-the-resident-youth/id125285490...
Feb 13, 2019•1 hr 17 min•Season 2Ep. 15
We made it! Welcome to the season 2 wrap up episode! The fist half of this episode we dive into some of the details of my favorite episodes of the season and reflect on what each entrepreneur’s story had to teach us. The second half of the episode I share some of my daily habits that I believe have helped me grow my business slowly over the years. I also share some of my favorite resources as well as just some encouraging passages to help sustain you throughout the New Year! ~Emily - https://www...
Feb 06, 2019•58 min•Season 2Ep. 13
Please welcome to the podcast today Lauren Childs owner of Ebb and Flow Movement Studio in Charlotte, NC! Lauren got real with us today and on the pod and I couldn’t be happier with the way this episode turned out. Her story I am sure is very similar to many of us out there. She started off as a teacher doing the hustle to make ends meet. She then relocated and had to start all over. And then, while right in the beginning phases of her opening her dream studio - tragedy struck. I hope you will t...
Jan 30, 2019•1 hr 17 min•Season 2Ep. 13
On today's episode of the podcast I am super excited to share with you my interview with pilates professional James Crader! James has firmly established himself as an expert in the Pilates world through his writings, workshops, podcast, and more. His love for this profession and those who are in it is truly genuine! In our conversation today we discuss the benefits of keeping your studio small, practical ways to increase exposure in your local community, what it means to define your work, and ho...
Jan 23, 2019•1 hr 12 min•Season 2Ep. 12
