Influencer Impact & Oops! Im an Influencer Featuring Gabriella Zutrau - podcast episode cover

Influencer Impact & Oops! Im an Influencer Featuring Gabriella Zutrau

Feb 19, 202642 minSeason 1Ep. 12
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Episode description

In this special crossover episode of Influencer Impact and Oops! I'm an Influencer, we're joined by digital strategist and influencer Gabriella Zutrau. With a background in community organizing and political digital strategy, she breaks down what this next election cycle will look like online — and why creators and internet professionals matter more than ever. We discuss the shifting media landscape and why paid ads alone aren't enough. In 2024, Democrats outspent the GOP on paid media and still lost, while the right has spent years building powerful organic social ecosystems rooted in creator trust and community. That's why Gabriella and other digital strategists are calling for 15% of campaign paid media budgets to be shifted into organic social, creator engagement, and new media infrastructure. If you are interested in this click the link below and add your name to the list! https://bit.ly/theinternetpeople

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