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Influencer Impact

People Firstsites.libsyn.com
Influencer Impact is a monthly podcast from People First, exploring influencer and digital strategies for advocacy groups, nonprofits, and campaigns. Hosted by Ryan Davis and Nicole Dunger, the podcast features special guests from the agency and marketing world. Tune in to stay ahead of the latest digital strategies your organization needs to succeed in today's communications lands.
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Episodes

Clare O'Donoghue Velikić: How Progressive Campaigns Can Adapt to Europe's TTPA

This episodes special guest is Clare O'Donoghue Velikić, Founder & Director of ODV Digital, a consultancy that works with progressive campaigns across Europe. Clare joins us to talk about the EU's new Transparency and Targeting of Political Advertising (TTPA) regulations and what they mean for progressive political organizations. We dig into how campaigns can adapt their digital strategies, and explore practical ways both organic and paid programs can continue reaching voters while staying c...

Mar 16, 202629 minSeason 1Ep. 13

Influencer Impact & Oops! Im an Influencer Featuring Gabriella Zutrau

In this special crossover episode of Influencer Impact and Oops! I'm an Influencer, we're joined by digital strategist and influencer Gabriella Zutrau. With a background in community organizing and political digital strategy, she breaks down what this next election cycle will look like online — and why creators and internet professionals matter more than ever. We discuss the shifting media landscape and why paid ads alone aren't enough. In 2024, Democrats outspent the GOP on paid media and still...

Feb 19, 202642 minSeason 1Ep. 12

Episode 11: Team People First - Election Guide & 2026 Digital Predictions

People First's Ryan Davis, Nicole Dunger, & Ryan Long talk about their 2026 influencer election guide and 9 trends shaping digital strategy. Watch the live video: https://people1st.substack.com/p/live-with-team-people-first 2026 Election Guide: Activating Influencers in Politics & Advocacy: https://people1st.substack.com/p/2026-election-guide-activating-influencers 9 Trends Driving Digital Strategy in 2026: https://monthindigital.substack.com/p/9-trends-driving-digital-strategy...

Dec 22, 202540 minSeason 1Ep. 11

Episode 10: "Why Fascists Fear Teachers" with Randi Weingarten

Nicole's conversation with Randi Weingarten gets right to the heart of why teachers are on the frontlines of the fight for democracy. Randi breaks down the real pressures educators are facing and why her book Why Fascists Fear Teachers is both a warning and a call to action.

Nov 13, 202523 minSeason 1Ep. 10

Episode 9: Learning From the Right

Our latest Influencer Impact podcast episode is live. Nicole Dunger, VP of Growth, and Ryan Long, Digital Strategy Manager, break down the digital strategies Republicans are leaning on this cycle. This is not praise! But rather, an exploration as to why their tactics are gaining traction, how they are capturing attention online, and what lessons progressives can take to sharpen our own digital playbooks.

Oct 06, 202521 minSeason 1Ep. 9

Episode 5 - Hyperlocal Influence: Sparking Change in Their Own Communities

In this months episode of Influencer Impact, Ryan and Nicole sit down with Sara St. Hilaire and Philip Holmes of Swell Creative Group to explore how local creators helped pass Measure A in LA County. From strategy to storytelling, they unpack how community-rooted influence can power big wins and lasting change. While you're here, make sure to check out and subscribe to our Substack by the same name! Where we break down online discourse and audience behavior to harness social media for meaningful...

Jun 05, 202527 minSeason 1Ep. 5

Episode 4 - Standing Up: Social Media's Role in Defending Trans Rights

In this month's episode of Influencer Impact , we're diving into the digital frontlines of trans advocacy with two powerhouse voices from the ACLU: Justin Kipp, Artist & Influencer Engagement Strategist, and Gillian Branstetter, Communications Strategist for the ACLU's LGBTQ & HIV Project. From the viral potential of creator-led campaigns to the stakes of the U.S. v. Skrmetti case, we explore how social media can be a lifeline—and a battleground—for trans rights. Whether you're an advoca...

Apr 30, 202524 min

Episode 3 - Building Progressive Creator Communities

In this month's episode, we're joined by Val Cheney, our Director of Organizing, and Jiovanni Carrasquillo, our Senior Digital Relational Organizer, where we discuss how People First builds a vibrant, values-aligned creator community. We dive into how we manage to keep creators engaged, empowered, and ready to share the causes they care about most

Apr 02, 202524 min

Episode 2 - The Power of Influencers in Spreading DEI Messages

For March, Ryan and Nicole sit down with Sophia, an Account Director at Fenton, to explore how organizations approach DEI and why it matters. Tune in for an insightful discussion on how we deploy real people to bring authentic voices to the conversation. Don't miss this must-read resource from Stanford: https://people1st.substack.com/p/whats-your-creativity-suppression

Mar 06, 202523 minSeason 1Ep. 2

Episode 1 - Leveraging Influencers for Advocacy Organizations

For February, Ryan and Nicole are joined by Natasha del Amo, Vice President of Paid Media at Precision Strategies. They discuss the role of influencers in nonprofit and corporate advocacy, the best ways to position creators for clients, and what Natasha is most excited about in 2025 marketing.

Feb 05, 202521 minSeason 1Ep. 1
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