EP 193 - Managing the Transition from Selling Units to Selling SaaS
Episode description
Our guest today is Tsiki Naftaly, Co-Founder of Copilot.CX, a unique solution in the consumer electronics industry. Copilot.CX transforms occasional buyers into loyal, prime users. Through customer collaboration, they boost sales, enhance reviews, and ultimately elevate the overall customer experience.
In this episode, we delved into the challenges encountered during the shift from being a hardware device manufacturer selling units to becoming an IoT device manufacturer offering SAS subscriptions. We also talked about the benefits of incorporating automated customer touchpoints throughout the product's lifecycle, customer satisfaction and opportunities for upselling supplementary services.
Key Discussion Points:
- How has the company's shift from hardware distribution to customer engagement platform affected its value proposition?
- What is the process of using customer data to improve Salesforce, refine marketing, and potentially shape product development?
- How do you see the tech services in your solution stack to bring valuable proposition to life?
You can find him on:
Website: https://www.copilot.cx/
Linkedin: https://www.linkedin.com/in/tsikinaftaly