Growth Through Managed IT Services, James Clark, Apogee

As the traditional print industry strives to meet changing customer needs, diversification and transformation are key. In this episode, Apogee CEO James Clark explains how the company has successfully made the transition into IT services.James notes the core skills Apogee possesses that are transferable to broader managed IT services and how taking a best-of-breed vendor approach helps the company create business value for customers.Louella and James discuss the challenge of adapting MPS sales models and company culture to the subscription-based go-to-market approach needed for managed IT services engagements. They look at how sustainability forms an important part of solutions for today’s customers, and the tactics Apogee has in place to support this, including circular economy activities.James also talks about the advent of AI, the issue of AI-washing, and how it is in use at Apogee to fulfil customers’ unmet needs. He concludes with his insights on the future of the industry and where Apogee aims to drive customer value.

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