There are diferent styles of marketing. You can push clients to you by going for frequency of messages, volume of people you reach out to. Pushing them towards your offer. Or can focus using marketing to help your business become more visible so those that find you resonate with what you have to say, understand their problems more deeply and realize you are the one to help so THEY take the next step. Energetically the client experience is different. Just because you learned one style of marketin...
Aug 23, 2022•39 min
Consultation calls will never be a waste of your time and energy if you like your reasons for doing consult calls. When you commit to doing consult calls you need to have a clear framework in which to guide potential clients through the call. Let’s explore some of your own thoughts right now. Why are consults calls perfect for you, your business and your clients? Why are they not? What is your current consultation process? If these questions brought up confusion and doubt then be sure to listen ...
Aug 16, 2022•53 min
Selling is not what you think it is. It is not manipulation. It is not a bait and switch. Selling can be an awful experience for you and your potential client if you think selling is forcing someone to get on a high pressure sales call to convince them to work with you. Yuck. Please do not do this. It’s not needed. My coach has taught me that selling is coaching and coaching is selling. This concept changes the whole selling experience. Instead of potential clients leaving a consultation call fe...
Aug 09, 2022•29 min
Content creation can bring up a lot of questions like: Is it worth the time? Am I giving away too much for free? Will someone want to work with me more after consuming my content? Am I wasting too much time? Is it good enough? Is it valuable? Am I saying the “right” thing? Will someone criticize my content? These questions can cause you to feel: Overwhelmed Frozen Confused Frustrated Stressed Blocked Fearful Doubtful Untrusting of your self pressure Here’s the thing. You might think these questi...
Aug 02, 2022•27 min
Stress and anxiety are normal, especially as an entrepreneur. The goal is not to make stress go away completely. That is just not realistic. There is even a name for trying to avoid going through uncomfortable emotions- spiritual bypassing. Yes growing your business has a spiritual component. When you grow your capacity to handle more stress with ease. When you grow your ability to shift from anxiety and doubt to belief and certainty. You grow as a business owner. You grow your CEO self concept....
Jul 26, 2022•39 min
You can promote rehab or you can promote wellness. Either has the potential to be successful. However, it’s important to understand the differences between the two. Personally, I view rehab as reactive. It’s healing AFTER an injury or health issue. To me wellness is more of a lifestlye. It can be reactive following a health issue, but it also can be preventative. I believe wellness can be more all encompassing, and more positive focused. The differences are subtle, but when aware they will chang...
Jul 19, 2022•41 min
Having a niche does not determine if your wellness business will be successful. A niche does not define your wellness brand. Neither does a color scheme, or logo. You can have a niche. This is exactly what I work on together with clients in the Awakened 1:1 container. But you don't have to. Especially when figuring out a niche feels forced, and consumes most of your time. What you can do instead is become skillful at cultivating your own unique brand based upon your experience and trainings. Thi...
Jul 12, 2022•37 min
One way to stand out in the wellness industry is to create your own signature wellness program. This program will be a representation of your wellness philosophies, values, and unique processes all combined together to allow your clients to achieve their goals in the quickest time possible. So then they can create their next audacious goal, and work with you to achieve that. Following this episode you will know the answer to these questions: -How long should your program be -What you should char...
Jul 05, 2022•40 min
Faster, Farther, Stronger This is Lynne’s motto. When runner’s work with her to heal and prevent injury so they can run for life, Lynne helps them to run Faster, Farther and Stronger. For her runners to achieve this goal their body’s and lifestyle must be examined from a holistic perspective. Holistic healing and growth is often misunderstood. It’s often regarded as “out there”, with no concerte step by step process. But this is only true when a client and/or patient’s specific goal is not taken...
Jun 28, 2022•39 min
When Mary and I first started working together we realized the business and lifestyle she desired was not the same path as the "average interior designer". The work Mary and I do together is creating her version of success. Making her way the "right way". It's not always the easiest. Especially when she has mentors and other interior designers telling her that what she is doing is not the "normal way". But, it is the right way for Mary. Truthfully I think Mary is going to start trends in the Int...
Jun 21, 2022•33 min
You can wake up in the morning excited to work in your business. To have the capacity to trust yourself, and have confidence that you can handle whatever struggle or problem comes your way. One vision to help keep you going (not from a place of hustle, but from sufficiency) is recognizing the big picture impact you can make in a community. To realize you hold the key to shift the trajectory of an industry from out dated thinking, to one of inclusion and acceptance. Jess Spinner is a living examp...
Jun 14, 2022•34 min
You can work your ideal schedule and make more money. It isn't the fantasy of an unrealistic dreamer. The belief "you have to work hard to earn an honest paycheck" is just a story your grandpa tells. It's not a mantra of the AWAKENED. It's the mantra and recipe for exhaustion and burnout. You are the CEO of your business, schedule and how much money you create. Clients, students and patients need your help NOW more than ever. And you can't help them if you are exhausted and burnout. They need yo...
Jun 07, 2022•20 min
If you are a health care provider burnout in the Western Medicine model this episode is to help you transition into a Wellness Business Model. This episode is also for health coaches, yoga teachers and wellness entrepreneurs to learn the holes in the western medicine model that need plugging. You will learn how to serve more people and grow your wellness business. This is a benefit not only to your wellness business and bank account, but also to society. With the increase in stress, autoimmune d...
May 31, 2022•35 min
Imagine waking up feeling energized, calm in your body with less stress. It's possible. Your life may hold more potential with less struggle than you realize. In this episode Aubrey Jones and I talk about the benefits of working with a coach to shift energy and patterns holding you back in your life. Aubrey explains what it is like to heal fully when addressing and working with the root cause. She has describes how she identifies a client's root cause of their problems, and how she helps to shif...
May 24, 2022•34 min
In this episode Gwen Ferreira and I talk about the business of being a yoga teacher. Gwen describes her story to success as a yoga teacher, and how she currently helps yoga teachers now. You will also hear about my story and how they both differ. The beauty of these two different pathways as a successful yoga teacher, shows you there is no one right way to build a successful yoga teacher business. What you will also hear is how even though there is overlap in the yoga teachers that Gwen and I he...
May 17, 2022•27 min
You have all the certifications you need right now to grow a successful wellness business. Your brain might want to tell you that you need this additional certification or training to "be enough", to be able to guarantee your results for your clients. However, it's not the truth. Yes, you want to continue to develop your practitioner and business skills. The mistake is waiting sign clients, as you develop more skills. And then using all these certifications against yourself. Telling yourself tha...
May 10, 2022•26 min
In this week's episode we are going over implementation tactics for the wellness practitioner to grow their wellness business. This is not "doing work" implementation. Meaning I'm not going to have you directly go out there and market, sell or deliver. This is the behind the scenes work. This is "being work" implementation. These tactics for the wellness practitioner is the gas that will fuel anything that you are currently doing. You might be surprised when you learn this vital work is a medita...
May 03, 2022•28 min
Today we're gonna talk about how your own healing will help you to grow as a successful wellness practitioner, in whatever version of success means to you. Maybe it means getting more clients and students into your classes and programs. Or maybe your classes are filled, yet you are not receiving the revenue you desire. Or maybe you desire more free time. Time to care for yourself and spend with family. In this podcast episode we reveal the inner work that is holding you back. We get specific, so...
Apr 26, 2022•26 min
In this episode you will hear of a few different examples of successful wellness practitioners. No one practitioner runs the same style of wellness business, and this is just the starting point. You are only limited by your creativity and courage. Listen to this episode for ideas on how to start your wellness business, or inspiration to keep going and refining. To access the transcript you can head here: https://igniteurwellness.com/different-options-to-start-grow-your-wellness-business/ Sign up...
Apr 19, 2022•24 min
A lot of the structure and systems out there for the entrepreneur are masculine in nature. Which is fine. They are helpful. And when you find the one that works for you it’s a great way to leverage your time and efficiency. However, life happens. We are not robots. We are human so it’s normal to ebb and flow. To have powerful days, and off days. TO have days where the system doesn’t fit. Where it feels like you are forcing too much. Or, trying to fit a square peg into a circular hole. Personally...
Apr 12, 2022•23 min
Procrastination can show up in sneaky ways in your business and life, causing you to race around and end up exhausted. In this episode you will learn why you procrastinate and what to do about it. For example, procrastination can be a way your brain and nervous system are trying to keep you safe by not committing and marketing your first workshop. One way to create a sustainable profitable wellness business is to become aware of when you are procrastinating and then have tools to break the cycle...
Apr 05, 2022•39 min
The root chakra and marketing might seem like two topics that are not related. Yet they are intimately connected. The work of the root chakra is embodied when you feel safe, sufficient and secure. You have a deep trust with yourself and the universe. From the place of security you then have the courage to show up, to take up space and be visible. In this episode you will learn more about the connection of the root chakra and marketing, and how the connection impacts your business. Because it is ...
Mar 30, 2022•35 min
There is a difference between hard work and hustle, and being able to discern the difference is the key to having a sustainable business. The cost of not knowing is burnout and exhaustion. In this episode we will go over the big and subtle differences in the energy or hustle, and the energy of productive work in and on your business. If you find your self scheduling clients in your lunch hour, saying yes to subbing a class clear across town, or so wiped when the weekend rolls around that you can...
Mar 22, 2022•37 min
There will be times in your Wellness Practitioner Career where you don't feel 100% vibrant, strong, lean, and energetic. That's ok. You are human and it's normal to have fluctuations with your own health. What's important is: 1. That you continue to heal through health challenges and work through any body image issues. This will make you a stronger and more effective practitioner 2. Know that you capable of helping your people while you are healing. 3. Perfection is an elusive goal. Instead of w...
Mar 15, 2022•26 min
Your capabilities as a practitioner and teacher is not the only factor to filling your classes and schedule. In this epsisode I go over 5 tips to fill your classes and schedule beyond your wellness practitioner capabilities. It's the reason why some practitioners with little experience can grow a following quicker than someone with years of experience. Learn this 5 tips so you can have more consistent clients, consistent revenue and help more people. Get the skills to have happy clients, as well...
Mar 08, 2022•31 min
If you think your private 1:1 sessions and group classes are taking up too much time and you want to pivot to an on demand program or group program to "save time" or create a passive revenue stream you need to listen to this episode. In this episode I will explain the real truth about passive income. We will also go over where the desire for passive income might come from, and what you really need to clean up in your business right now. It's the message you need to hear right now. It will help y...
Mar 01, 2022•40 min
Over the past decade I've taught a lot of anatomy to yoga teachers to be, as well as experienced yoga teachers and health care providers. From teaching hundreds of students I've found there are typically there are two types of wellness practitioners: 1. Those who feel they don't know enough, and wait to help people or really start their yoga teaching/wellness business until they learn more. 2. Those practitioners who have an alphabet behind their name, but have a hard time developing a loyal and...
Feb 22, 2022•36 min
Having a fear of presenting is common. However, it shouldn't hold you back from helping more people. One way of letting people know how you can help them and where they can find you is through presentations. Some examples are FB lives, podcast guest speakers, key note speaking events, Instagram live and reels. It's endless all the different ways you can market your business. The key is to show up. Listen to Brenda's story about how she overcame her anxiety to serve more people and make her busin...
Feb 15, 2022•26 min
There are many locations you can work with people- online, in an office, in a yoga studio, pay commission to a wellness center etc. If you are fearful of making the wrong decision it's easy to get caught in confusion and freeze. This doesn't serve your clients because they don't receive help, and it doesn't serve you because you won't be putting your work into the world. There is no right answer. Practitioners work with their people in a variety of ways. Tune into this episode to learn different...
Feb 08, 2022•23 min
Going over time in your classes and sessions may not seem like a big deal. However, it can be a huge energy leak without you realizing. Running late 5 minutes here 10 minutes do add up. So then you end up getting home a lot later than you told you partner, or you end up missing your lunch and other self care times. Plus, your clients have schedules to stick to as well and you are making them late! Listen to this episode to discover why you want to keep on time for yourself and your clients, and ...
Feb 01, 2022•35 min
