Ideal Practice - podcast cover

Ideal Practice

Wendy Pitts Reeveswww.wendypittsreeves.com
How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get paid well for what you do, and have a life. We’ll talk about the power of intention, the energy of money, and how to banish imposter syndrome for good. In short, we’ll dive deep into what it takes to develop a healthy business that is profitable, impactful, and - can we say this? - enjoyable.When healers stand in their power, make peace with profit, and honor the difference they make in the lives of others, they can change an entire industry.With a mix of interviews, special guests and solo shows from Wendy, you won’t want to miss a minute of this. New episodes every Tuesday. So hit subscribe, and get ready to change your life.
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Episodes

#126. Private Practice Need a Little Clean Up? Use the 7 Pillars to Get Unstuck.

Question or comment? 🙋‍♀️ Send me a text message! Now that we are fully into the 4th quarter of the year, I want to ask you something … How are all those cool ideas and big intentions you had back at the start of this year panning out for you? Are you right on track, smashing your goals like a rockstar? Or have things gotten a little …flat? 😬 If your practice is feeling more stale than stellar , don’t feel bad. That this happens to all of us sooner or later. But just because you’re a little st...

Oct 22, 202430 minEp. 126

#125. How Learning About Human Design Can Help You Reach Success More Naturally

Question or comment? 🙋‍♀️ Send me a text message! Success doesn’t have to be so hard. In fact, my guest this week, Mel McSherry, says that when we understand our true nature, we can design our business (and all that goes with it) in ways that will come MUCH more easily. (Her own story about how she figured that out for herself was really interesting.) And, turns out, one of the best ways to understand your true nature is by learning about the principles of Human Design. Fascinating convo on the...

Oct 15, 20241 hr 15 minEp. 125

#124. Learn How to Embrace Uncertainty (and Watch Your Practice Thrive)

Question or comment? 🙋‍♀️ Send me a text message! Today on the podcast, we're talking about what it means to thrive on uncertainty. Because like it or not, that's pretty much what life as an entrepreneur is all about. But oh my gosh, once you can get comfortable being uncomfortable , amazing things start to happen for you... Honestly, I’ve seen it so many times. So, what is it that scares you right now? 🤔 Whatever it is, I want you to know that we ALL feel fear in the beginning ( yes, even tho...

Oct 08, 202425 minEp. 124

#123. Finding Your Wise Tribe: The Power of Peer Support in Entrepreneurship

Question or comment? 🙋‍♀️ Send me a text message! Let’s face it. Running your own business can be exciting, challenging, empowering... - and lonely. And if you’ve been in practice for a while, you know what I mean when I say that friends and family – unless they are entrepreneurs themselves – may have trouble understanding what it’s like to stand in your shoes. And yet, you need people around you who DO get it. You need peope who, like you, are on their own journey of success, who get the ups a...

Oct 01, 202429 min

#122. 5 Steps to Get Back On Track When Life Throws You Lemons

Question or comment? 🙋‍♀️ Send me a text message! Today’s episode is a little different, my friends. I want to share some things with you that I don’t normally talk about here on the Podcast. I want us to talk about what to do when life throws you lemons, what to do when all those carefully laid plans we make don’t work. It happens to all of us. (Seriously - it has been a year around here…) So I want to share with you some of what I’ve been dealing with - AND give you a framework for how to cop...

Sep 17, 202430 minEp. 122

#121. Are Your Thoughts Holding You Back? Let's Change That Right Now.

Question or comment? 🙋‍♀️ Send me a text message! Today on the podcast, I want to talk about THE thing that holds most of us back. Our thoughts. It’s such an important topic y’all, because here’s the thing … Your sense of satisfaction , your sense of well-being , your joy , and literally your success all come down to the way you think . Period. As entrepreneurs and private practice owners, we are naturally problem solvers. 🤔 That’s what we do. It’s how we’re wired, right? And that’s awesome, b...

Sep 10, 202432 minEp. 121

#120. How Will AI (& Other Tech) Change Therapy? A Fascinating Conversation With Amity Cooper

Question or comment? 🙋‍♀️ Send me a text message! Doesn’t it feel like AI is everywhere all of a sudden? I can be a bit of a nerd sometimes. (You know I geek out over productivity tools.🤓) And I think it could help to learn more about this - but where do you even start? Well, today’s guest can help. She challenges us to lean in and embrace AI and other tech - and I was struck by what she had to say. Meet Amity Cooper , a seasoned entrepreneur, mental health professional, and entrepreneurial co...

Sep 03, 20241 hr 22 minEp. 120

#119. Is Your Business Calling You to Grow? How to Know and What to Do Next

Question or comment? 🙋‍♀️ Send me a text message! I have something for you to think about … I believe that running a business and growing your private practice is really kind of a spiritual practice . 🤔 I say that because building a business will challenge you to grow in ways that you didn't even know you needed , and it will call you forward to be your best self in ways that nothing else can. But it's not always going to be easy. In fact, sometimes it can be really UNCOMFORTABLE. 😬 And that’...

Aug 27, 202427 minEp. 119

#118. 7 Common Marketing Mistakes (That You're Probably Making Right Now.)

Question or comment? 🙋‍♀️ Send me a text message! One of the hardest lessons we have to learn when we start a private practice is that we actually have to market ourselves . 😬 Now, I don't know about you, but I sure didn't take any marketing classes in grad school. And at the time, I wouldn’t have wanted to! But I know better now. And I know that this is a skill that you simply MUST master, if you want to get in front of the right people and do the kind of work that you’re really called to do ...

Aug 20, 202435 min

#117. How to Build Visibility and Connection via Video: A Conversation with Faith Dey

Question or comment? 🙋‍♀️ Send me a text message! OK guys, let’s talk about something that freaks you out. 😱. No, it's not money . Today, we're turning to that OTHER thing that freaks us all out … being on camera. Eeeeek!! 😰 But seriously, as uncomfortable as this might seem, putting yourself out there is an essential part of growing your Ideal Practice. Otherwise, how will your people find you if you're not visible to them? Showing up on camera lets your clients establish a connection with y...

Aug 13, 20241 hr 17 minEp. 117

#116. Finding Your Why: A Deep Dive into How Purpose Fuels Business Success

Question or comment? 🙋‍♀️ Send me a text message! People don’t buy what you do, they buy why you do it. - Simon Sinek Simon Sinek is known for having one of the most watched TED Talks in the history of that platform. Have you seen it? If so - then you’ve probably heard this quote before. He’s right. And today on the podcast, I want to take a closer look at what that even means. Your why is the belief that you hold about your work, your business and how it shows up in the world. It’s what drives...

Aug 06, 202436 minEp. 116

#115. 5 Common Pricing Mistakes That Therapists Make (And What To Do Instead)

Question or comment? 🙋‍♀️ Send me a text message! Hey there, everyone! So, for the past few weeks, I have been talking a lot about packages. Way back in episode #95, we talked about why adding packages can help to grow your practice. In #112, I showed you how to craft a service-based package for your repeat clients. In #113, I gave you a full blown training on how to design a signature package to really level up your practice. Today, I want to cover a final piece of the puzzle for you …Pricing....

Jul 30, 202426 minEp. 115

#114. How Meditation Can Make You a Better Clinician - An Interview With Tania Ho

Question or comment? 🙋‍♀️ Send me a text message! I am very, very excited about today’s episode, my friends. This topic is near and dear to my heart, and it’s something that I think we all need desperately. Today we’re talking about the importance of having a sacred practice in your life … finding a way to reconnect with your own soul, your own heart, and making time each day to honor that. 🥰 Today, you get to meet the lovely Tania Ho, owner of Museflower Retreat & Spa in Thailand. Tania i...

Jul 23, 20241 hr 5 minEp. 114

#113. How to Design a Perfect Signature Package for Your Private Practice

Question or comment? 🙋‍♀️ Send me a text message! Hey folks, I want you to think about something for a minute. Just imagine if there was a way to … Offer more to your clients and help them get better results. Build loyalty, establish a deeper connection, and build an ongoing relationship with them at the same time. Stabilize your workflow and your income . Build credibility, and stand out from others in your industry. Increase your income by leveraging the services that you already deliver in a...

Jul 16, 202436 minEp. 113

#112. Packaging for Profit: How to Boost Your Revenue and Strengthen Cash Flow with Packages

Question or comment? 🙋‍♀️ Send me a text message! Hey there, everyone - Today we are talking about packages … what they are, how to add them to your business, what they should include, and much, MUCH more. If you have an insurance-based private practice and you’re eager to make the shift to private pay, you’ll love this episode, because we are going to talk about how you can make that payment option more attractive for your future clients ( win, win ). And even if you’re already offering privat...

Jul 09, 202430 minEp. 112

#111. How Therapist Kim Lange Used Digital Products to Build Her Ideal Practice

Question or comment? 🙋‍♀️ Send me a text message! I have a treat for you today, folks. I’m talking to someone who has perfected the art of building her very own Ideal Practice©, and her story is nothing short of inspiring. 🥰 I’m talking to Kim Lange, a former teacher, child and adolescent therapist, and now digital product creator and mentor. In this episode, you’ll hear how Kim took her knack for pulling together resources for parents and turned it into a thriving digital products business fo...

Jul 02, 20241 hr 17 minEp. 111

#110. My Favorite Tools to Power Up Your Productivity

Question or comment? 🙋‍♀️ Send me a text message! Can you believe it folks? We are HALFWAY through the year already! 😱 So how are things tracking for you? How are you doing with the goals you set back at the beginning of the year? Have you accomplished some of them? All of them? None of them? Or - maybe some of those goals don’t quite fit anymore, because things have changed. No worries. It happens. And - that’s why this is the perfect time for a little midyear review. Fall season will be busy...

Jun 25, 202445 minEp. 110

#109. 7 Stages of a Client’s Journey (& Why You Need a System for Each)

Question or comment? 🙋‍♀️ Send me a text message! If you’ve followed me for a while, you’ll know that I talk often about the 7 Pillars of an Ideal Practice ©, that is, what it takes to build a thriving, healthy private practice … Purpose, People, Product, Process, Payment, Promotion, and Perspective. Well, today I want to talk about the one Pillar that a surprising number of you struggle with: your processes . That is: the habits, systems and boundaries that you have in place to help your busin...

Jun 18, 202430 minEp. 109

#108. Why Authentic Marketing is Your Superpower: A Conversation with Mika Ross

Question or comment? 🙋‍♀️ Send me a text message! If there’s one topic that makes us all break out in hives at the thought of it, it’s marketing. 😵‍ Marketing is such an essential part of any successful practice, but for a LOT of you, I know the concept itself just brings up images of used car salesmen out to run a scam. Yeah ….yuk!! 😬 BUT - my friends, I want you to think about it this way. Marketing is just a conversation with those who you can help , about how deeply you understand them, a...

Jun 11, 20241 hr 17 minEp. 108

#107. The Harder Side of Owning a Private Practice (and How to Handle It)

Question or comment? 🙋‍♀️ Send me a text message! In this week's episode, we'll take a look at the hard side of owning a business. As you'll hear in the passage I share from one of my favorite books, " The Soul Sourced Entrepreneur " by Christine Kane, business is hard - but not because of all the strategies you have to learn or the sales you have to make. Business is hard because of the way it forces you to grow - internally, personally, and often in ways you didn't even know you needed to gro...

Jun 04, 202424 min

#106. The One Thing We All Struggle With - and a Surprisingly Simple Fix

Question or comment? 🙋‍♀️ Send me a text message! I want to get real for a moment folks. I want to talk about one aspect of growing a private practice that we all struggle with at one point or another. It’s so exciting in the beginning, when you first get out from under the thumb of your employer and start your very own practice. There you are - running your own practice - and finally , you’re the one calling the shots! 🎉 But here’s the thing. You’re also the ONLY one calling the shots, and so...

May 28, 202438 minEp. 106

#105. Can Astrology Actually Help You Build Your Ideal Practice? A Conversation With Taylor Shuler

Question or comment? 🙋‍♀️ Send me a text message! Today we're going to talk about something a little different … Astrology . I know some of you will roll your eyes at this. 🙄 And some of you will absolutely lean in ( Hello there, Pices! ). 🤩 But I encourage ALL of you to listen because there is so much more to this topic than checking a horoscope in the newspaper. Today I’m talking to Taylor Shuler , a Certified Professional Astrologer. Taylor helps entrepreneurs find and fulfill their purpos...

May 21, 20241 hr 23 minEp. 105

#104. The True Cost of a Non-Ideal Client: What You Need to Know

Question or comment? 🙋‍♀️ Send me a text message! You have a big heart, and I know you feel like you could help almost anyone in your private practice. But that idea, as lofty as it is, just isn’t true. The truth? There is a cost to working with those who aren’t a good fit for you. And in this episode, we’re talking directly about what that cost actually is. You’ll learn about 4 areas where you may experience a disconnection with your clients, and what that means for you AND for them. But we’ll...

May 14, 202444 minEp. 104

#102. Pay Attention to Your Money - and Watch It Grow: A Conversation with Jacquette M. Timmons

Question or comment? 🙋‍♀️ Send me a text message! We’ve talked a lot about money stories here on the Ideal Practice© podcast. But today, I want you to dive a little deeper into your own money story. I want you to think about how your money makes you feel . For example: Do you feel energized when you think about your finances? 🤩 OR… do you feel stressed, heavy, and anxious about your financial situation? 😵‍💫 Your answer says something about your relationship with money. Is it healthy, or toxi...

Apr 30, 20241 hr 18 minEp. 102

#101. 7 Marketing Mistakes You Don't Want to Make

Question or comment? 🙋‍♀️ Send me a text message! Have you ever walked into a favorite coffee shop or lunch spot and instantly felt at home? You know what I mean. The atmosphere is just what you need right now, the food is great and the service is top of the line. It feels SO good to find just what you want, and need, doesn't it? That's the power of a crystal-clear message, one that says "We know what you need and we're here to provide it." And that's a concept every private practice needs to m...

Apr 23, 202428 minEp. 101

#100. Celebrating 100 Episodes: A Deep Dive into our Most Popular Topic - Growth on Purpose

Question or comment? 🙋‍♀️ Send me a text message! Hey guys! Today is kind of special… !! It’s our 100th episode of the Ideal Practice© podcast, y’all!! Woot!! 🥳🎉 And I so want to thank all of you all for hanging right with me all along - because together we are building a community , and that is also really special. Through the course of producing a full 100 episodes , we’ve covered alot of ground. We've talked about everything from how to create better systems , how to have more impact on th...

Apr 16, 202454 minEp. 100

#99. Beyond the Headshot: How a Brand Photo Shoot Can Fuel Business Growth with Sandra Costello

Question or comment? 🙋‍♀️ Send me a text message! Today we’re talking about something that can be really tricky for so many of us - and THIS time, I’m not talking about money (for once!). Let’s start with a question. What happens when you’re the one in front of the camera, instead of the one behind it? How do you feel about having your picture taken? I’m talking about headshots, photography for your website, or any kind of promotional photography for your business. (Full disclosure: I have left...

Apr 09, 20241 hr 14 minEp. 99

#98. The transformative power of allowing yourself to be seen.

Question or comment? 🙋‍♀️ Send me a text message! Today, we're going to talk about one of the hardest, trickiest, sneakiest little challenges that tend to hold so many of us back … Allowing ourselves to be seen. Are you the one who takes all the family photos, but you're never in them? Or are you the one who loves the way your friends look in all your pictures, but you always criticize yourself? 😞 Maybe you’re the one who has a great little practice going, but when your audience checks out you...

Apr 02, 202424 minEp. 98

#97. Unlocking Success: A Simple Journaling Exercise for Planning Your Next Quarter

Question or comment? 🙋‍♀️ Send me a text message! Can you believe we’re already at the end of March? Yet here we are, at the end of Q1, already a full 25% of the way through the year. Man - that went fast. 😳 But that’s okay. Most of us can only handle about a quarter’s worth of planning at a time anyway - so this is fine. And tending to our business with a quarterly review is how we stay on track with the big picture, with our biggest goals for the year. That’s how we keep moving our practice ...

Mar 26, 202425 minEp. 97

#96. Can AI Help You Serve More People? A Conversation with Maria Szandrach.

Question or comment? 🙋‍♀️ Send me a text message! I've got something a little different for you today, folks . We’re going to take a glimpse into the future, and talk about AI. As healers (and humans!) navigate this new and rapidly evolving technology, it’s natural to feel a mix of curiosity, confusion, and perhaps even a little fear. But the reality is that this new technology is here - and we need to learn to understand it. Today’s guest certainly gives us some food for thought. I recently ha...

Mar 19, 20241 hr 6 minEp. 96
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