Ep335: How banks should be tailoring and personalising their products to modern consumers

Matt Phillips, VP, Head of Financial Services, UK & Ireland, Diebold Nixdorf

Diebold Nixdorf partnered with NielsenIQ to conduct a study of 12,000 consumers in 11 countries. The report Motivations in Modern Banking - Beyond the ‘Who’: Understanding Why Consumers Respond in Certain Ways reveals 5 ‘Tech Types’ (consumer personas) and their motivations, desires and expectations around banking technology. Matt Phillips, VP, Head of Financial Services for UK and Ireland, at Diebold Nixdorf, discusses the findings with Robin Amlôt of IBS Intelligence.