Ep246: How using SKU-level data can help strengthen personalisation

Corey Gross, CEO & Co-Founder, Sensibill

Amazon is already doing it and banks should be doing it too! Bankers need to be thinking differently about data, especially data from third party sources and what it can tell them about customer behaviour and how they can leverage that information to tailor products. Manage this ‘alternative data’ properly and banks will be able to be more proactive in retaining and developing their customer relationships and market share. Robin Amlôt of IBS Intelligence speaks to Corey Gross, Chief Executive Officer and Co-Founder of Sensibill.