Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication.

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Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode:

• 3 element of your company's Genius and how it can impact your bottom line
• How to connect with your customers at a profound level to drive more sales
• The secret to selling more with visual models and unique communications
• What people are REALLY buying from you (PLUS: Three things they WANT most)
• Simon talks about how he communicates complex ideas simply and effectively
• The consequences of a product or service that doesn't work (and how to fix it)
• Why context is key when it comes to sales conversations and getting results
• What the #1 responsibility and focus of any successful business ought to be
• The limitations (and possibilities) to build human relationships with AI
• Taking any sales conversation from shallow to deep with the “Iceberg Model.”
• Genius-Level strategies for marketing, selling, and framing almost anything