E: 65 - Michael Torbay w/ Torbay Partners - How to Create Successful Creative Strategies with

HVAC Success Secrets: Revealed

Mar 30, 2022•1 hr 19 min

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In this week’s episode, we are joined by Michael Torbay. He started his career as a musician and a jingle-writer. Today, he is the creative director of Torbay Partners and a Partner Wizard of Ads, where they abandon the traditional ad agency model and introduce the Wizard of Ads Partner model. This model states that their benefit to the client is in how well the project delivers results, not the amount of hours they spent on the project itself. Michael’s unique approach of creating copies for clients is a thing of beauty; he makes sure that the copies that he is formulating can be turned into a lyric because lyrical copies are easy to remember, even when it is spoken. Time to turn on your creative juices as we are in for a fun episode! Sit back, relax, and grab your drink!

How to never talk about money again?

What should I stop doing when it comes to marketing?

What is the one question I should stop asking immediately?

How do I know what marketing is working?

How should I track my advertising?

How to a/b test my advertising?

Should I do mass media advertising?

How do I position my brand with mass media (radio, TV, billboard, etc) to make sure my message sticks?

What's your story about breaking the law?

How do you reverse engineer the buying process for your marketing campaigns?

So, Groupon, hey?

Are sales and marketing the same thing?