HUNGRY.
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them. We help you grow bigger, faster, stronger. Over the last 6 years, we’ve chatted to some insane guests on the poddy: Rory Sutherland, Seth Godin, Jamie Laing, Spencer Matthews, Tom Kerridge, Sir John Hegarty, The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco Look, I’ll be blunt, HUNGRY is NOT your normal podcast. HUNGRY is NOT scripted and sterile Q&A interviews. HUNGRY is for pretty much no one. HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations. got what it takes? Buckle up. Strap in.
get ready to… FEED YOUR HUNGER
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Episodes
How I Built the UK's First Indian Street Food Chain (it was easier than you think) - Nisha Katona, Mowgli
From bricks through the window in 1960s Skelmersdale to queues around the block in Liverpool, this is a story of immigrant hunger, insecurity, obsession with standards — and building something that blesses a city. Dan sits down with Nisha Katona — founder of Mowgli Street Food — the woman who turned authentic Indian home cooking into the first national Indian street food chain in Britain. Nisha breaks down why Mowgli was never meant to be a “curry house,” why Hindu home cooking avoids garlic and...
Espresso: Rory Sutherland EXPLAINS "Bottleneck Theory" and how it impacts your business
14 Guerrilla Marketing & Storytelling Strategies To Go Viral for FREE - SULT founders
This week on Hungry, the founders behind SULT — the electrolyte brand turning “unhinged luxury” into a cultural movement. From building a status-driven brand that people actually want to post on Instagram, to rewriting the rules of marketing in the age of TikTok and YouTube, this is a masterclass in modern brand-building. We get into why unpredictability creates obsession, why most brands overcomplicate business, and how SULT uses storytelling, sex appeal, humor, and world-building to stand out ...
Espresso: Tony’s Chocolonely’s Global Marketing Strategy in 16 Minutes
Most companies bet everything on one big launch. Doug Lamont thinks that’s how you kill growth. In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure. Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands: - test cheaply - back winners late - kill losers fast and never rely on a single “big idea” to carry t...
The Best Brand Strategy Podcast of All Time - British Airways, Bold Bean Co., Meta, EA Sports - Tobey Duncan, Uncommon Creative Studio
"Brand is the intangible layer that sits atop any business... and floods it with color and emotion." Tobey Duncan, CSO of Uncommon Creative Studio, joins Dan Pope to dismantle the fluff surrounding modern marketing. They explore "Purpose 2.0," why brands need enemies, and how to turn consumer tension into cultural fame. From the genius of Bold Bean Co to the audacity of Oasis, this episode is a masterclass in building brands that actually matter. 00:00:00 Intro 00:01:04 Why Creativity Requires D...
Espresso: Sir John Hegarty - What Is The Definition of Creativity?
📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.co...
Inside The Mind of TRIP Founder - what does it really take to build a global brand? - Liv Ferdi
This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi. It’s what every wonderful guest on the poddy teaches me. TRIP ripped up the rule book. Definition of outlier. TRIP is for everyone and anyone, anywhere, anytime and everywhere. TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go. All charged with a beautiful mission: Be Kind to your Mind. Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabe...
Espresso: Rory Sutherland Why Reading "Anti-Fragile' Will Change Your Life? - Nassim Taleb
How Bio & Me Scaled from £2M - 20M in 4 Years (it's easier than you think)
Jon Walsh pulls back the curtain on what it really takes to scale a challenger FMCG brand without drinking your own Kool-Aid. From tying purpose to exit strategy, to why profit is a prerequisite (not a betrayal), to the tiny commercial decisions that quietly unlock big growth, this is a grounded, no-nonsense breakdown of taking Bio&Me from £2m to £20m. Heavy on real-world trade-offs, buyer reality, margins, packaging, people, and founder intensity — light on startup theatre. A sharp, practic...
Espresso: Is This Secretly The Greatest Brand of All Time? Sir John Hegarty
📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.co...
Tom Kerridge - 9 Unusual Ways Restaurants Can Survive
In this brutally honest conversation, Tom Kerridge joins Dan Pope to unpack what it really takes to survive—and thrive—in modern hospitality. From building The Hand and Flowers into a two-Michelin-star pub, to closing businesses post-Covid, navigating razor-thin margins, and separating ego from decision-making, Kerridge offers a masterclass in resilience, leadership, and realism. Plus they explore why restaurants are “pirate ships” full of misfits and intensity , why front of house matters as mu...
Espresso: Seth Godin Marketing Lessons From Britain's Famous Rock Bands
📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.co...
23 Hidden Strategies Behind Tony’s Chocolonely’s £400M Growth - Douglas Lamont, Tony's CEO
Most companies talk about strategy as if it’s a spreadsheet problem. At Tony’s Chocolonely, strategy is about choosing which risks you’re willing to live with — permanently. In this conversation, Doug from Tony’s Chocolonely breaks down how real strategic decisions get made when the stakes are high, the information is incomplete, and playing it safe isn’t an option. This isn’t theory. It’s what happens when your strategy has real consequences — for margins, growth, and an entire global supply ch...
Espresso: Why Gen Z Not Drinking Is a Load of B*llocks - Oisin Rogers, The Devonshire
I Scaled Rosa's Thai into to 45 Sites Empire (using a Buddhist business method)
What the monk?! Saiphin Moore, the visionary founder of Rosa's Thai Cafe, recounts how her ex-husband once invited a Buddhist monk to convince her to sell the burgeoning business. This extraordinary anecdote perfectly encapsulates Saiphin's journey, which began in a remote Thai mountain village where she lived without electricity until age 15, learning to cook on charcoal from seven and even raising a pet pig for income. Her leap to Hong Kong as a nanny, where she encountered hoovers and rice co...
Espresso: What Was Anthony Bourdain Really Like? Margot Henderson
The Subtle Art to Keeping Your Restaurant Alive & Booming - Robin Gill, Darby’s, The Dairy, Sorella
Robin Gill is a serial restaurateur who has built multiple, entirely different restaurant concepts — not chains, not repeats. In this episode, Robin breaks down why great hospitality isn’t about big gestures or surface-level creativity — but about systems, discipline, and invisible details that customers feel without ever consciously noticing. Drawing on years of building restaurants from scratch, we explore what actually creates loyalty, repeat business, and long-term success — in hospitality a...
Espresso: INSANE Creative Lessons from Charles Saatchi
📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.co...
I Sold Innocent Juices to CocaCola for Millions - Here’s The Truth
When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands: Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course y...
Espresso: Sir John Hegarty Life-Changing Marketing Principles
📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.co...
3 Pioneers of Modern Marketing: Best of the Best Montage
Marketing hasn’t changed. Human behaviour hasn’t changed. Most brands still get this wrong. This episode is a curated montage of insights from three of the most influential thinkers in modern marketing and behavioural science — exploring why people buy, how brands become commodities, and what actually drives growth. =============== 📱 ON THE MENU =============== Why people don’t buy quality — they buy stories How brands cross (or fail to cross) the adoption chasm Why removing friction beats addi...
Espresso: How To Get Brand Traction - Seth Godin
📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.co...
Tech Billionaire Owner of UK’s Most Famous Italian Restaurant Thinks Differently About Business
David Cleevely didn’t approach hospitality like a chef — he approached it like a systems engineer. After decades building companies at the heart of British technology and science, Cleevely went on to co-own one of the UK’s most iconic Italian restaurants. In this conversation, he explains why running a restaurant isn’t that different from running a technology business — if you understand systems, incentives, and long-term thinking. This isn’t a story about Silicon Valley hype. It’s about infrast...
Espresso - Sir John Hegarty's WILD Creative Process REVEALED
📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.co...
How To Get a Tesco Listing in 6 months - BOTIVO, DIRTEA, All The Aunties, big fish founders - Brand Building Masterclass
If Oasis did Supper Clubs they wouldn’t come close to HUNGRY Productions Bonfire Banquet. Okay…okay… I jest... I jest. But, my wonderful friends, this one was a CERTY BANGER!!! Absolute Wave Donny speaker line up: - Imme Ermgassen , Botivo Drinks | B corp - Andrew Salter , DIRTEA - Perry Haydn Taylor 💚 , big fish® - Riya Patel , All The Aunties Hosted at London hottest new gaff, ISLAND Kings Cross at Mare Street Market Run by two legendary Michelin Star chefs Tom Brown and Brad Carter. ON THE M...
Espresso: Life-Changing Marketing Lessons You've Never Heard Before - James Smith
The Beautiful and Heartfelt Story of KOL Becoming the 17th Best Restaurant in the World | Chef Santiago Lastra
Santiago Lastra’s story is unlike any other in modern food. Raised in chaos, forged through global kitchens, and shaped by an obsessive drive to master his craft, he built KOL — one of London’s most original, Michelin-starred restaurants — by combining Mexican soul with British ingredients. In this conversation, Santiago reveals how adversity, identity, discipline and extreme curiosity shaped both him and his restaurant. This episode is about far more than food — it’s about reinvention, resilien...
Espresso: Rory Sutherland's Favourite Dumb Questions to Unlock HUGE Growth
How ANY Restaurant Can Survive & Thrive in 2025? - Rosa's Thai, Black Bear Burger, Ole & Steen, Gordon's Wine Bar Operators
Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, ...