How to Succeed Podcast - podcast cover

How to Succeed Podcast

Sandlerwww.sandler.com
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
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Episodes

How to Succeed at AI for Sales

Revolutionizing the Sales Landscape: Exploring the Power of AI in Sales and Customer Service with AI For Sales expert, Chad Burmeister. Discover the transformative power of artificial intelligence in sales as Chad Burmeister, founder of BDR AI and host of the AI for Sales podcast, joins me for an enthralling discussion on how AI is revolutionizing the sales landscape. We tackle the burning question on everyone's minds: will AI replace jobs? Together, we unveil the countless ways AI can optimize ...

Jun 08, 202341 min

How to Succeed at Intentional Selling

In this episode, Megan Miller, who is an intentional expert, speaks on the podcast about intentional selling, offering advice on how sales professionals can stay on top of their game in the midst of chaos. She explains the importance of being able to choose who to spend time with and to think of what success looks like and emphasizes the concept of working together with others instead of competing against them. Finally, she speaks on the need to check one’s mindset in the morning and to be inten...

Jun 06, 202328 min

How to Succeed at Sales Copy that is Not Too Pushy

In this episode, Jeff Stasiuk talks about the significance of writing effective field copy that can grab people's attention and lead them toward the sales funnel. He shares how some people make the mistake of being too forceful and aggressive, and that there's a need for sales copy tools that can guide potential customers smoothly towards the end of the funnel, which is making a purchase. So, if you're interested in learning about effective sales and retention copy, then this video is a must-wat...

May 29, 202330 min

How to Succeed at Relating to Anyone

#sandlerworldwide #sandler In this episode, we are joined by Dan Solin, a New York Times bestselling author and President of Solin Strategic LLC and Evidence-Based Advisor Marketing. Dan will be discussing his expertise on "How to succeed at relating to anyone". Dan believes in evidence-based practices and strategies to build relationships with anyone. Whether you are in business or just trying to connect with others, Dan's insights and tips will be valuable for anyone who wants to improve their...

May 22, 202330 min

How to Succeed at Leveraging LinkedIn for Prospecting

#sandlerworldwide #sandler In this episode, Deb Ellenberg, the author of LinkedIn The Sandler Way, shares proven strategies for maximizing your lead generation efforts on LinkedIn. Whether you're a business owner, sales professional, or marketing specialist, you'll learn how to find more prospects in less time and grow your business on LinkedIn. From optimizing your profile to building a targeted network and leveraging advanced search features. Deb will show you how to get the most out of this p...

May 15, 202325 min

How to Succeed with AI in Sales

In this episode, Jordan Ledwein will join us to share the most effective way in revolutionizing the sales industry by harnessing the power of Artificial Intelligence and cutting-edge sales technology. From personalized customer interactions to automating tedious tasks, Jordan knows how to unlock the true potential of AI in the world of sales. Join us as we explore the exciting world of AI in sales and discover how you can take your business to new heights. Timestamps: 0:00:24 AI in Sales with Jo...

May 08, 202327 min

How to Succeed at Doing a Story-Led Demo

Looking for a way to create an engaging and effective product demo? Look no further than a story-led demo! In this episode of the How to Succeed Podcast, Nick Capozzi will join us to discuss the power of story-led demos and how they can help you succeed. Through the use of relatable and compelling stories, story-led demos can effectively highlight the benefits and features of your product or service. And with Nick's expert guidance, you'll learn the keys to crafting a story-led demo that will ca...

Apr 24, 202325 min

How to Succeed at Becoming Fearless

On this episode from the How To Succeed podcast, we have Stephanie van Dam discussing how to become fearless. She believes that in order to overcome fear and reach the next level of success, one needs to break through the fear and take action. Enjoy watching how to conquer fear and develop confidence in order to be successful in sales. Timestamps: 0:00:02 Fearlessness with Stephanie Van Dam 0:02:12 Fear and Attitude for Stretching Comfort Zones 0:04:26 How to Manage fear 0:08:35 The Benefits of ...

Apr 17, 202325 min

How to Succeed with the ABCs of Diversity

This week we welcome Martine Kalaw, author of The ABCs of Diversity: A Manager's Guide to Diversity, Equity, and Inclusion in the New Workplace. Tap into your organization’s full potential through understanding and strategic implementation of the best DEI Practices. Learn how to create an inclusive work environment to encourage your employees to show up every day without the fear of saying or doing the wrong thing. Find Martine Kalaw at: https://martinekalaw.com/ Martine Kalaw discussed: Why she...

Apr 10, 202340 min

How to Succeed at Selling Dead Peoples Things

In this episode, we sit down with Duane Cerny, the author of Dead People’s Things, to discuss the sales lessons from selling vintage furniture and clothing. Dwayne explains how he decided to switch career paths from a lawyer to a business selling mid-century modern furniture when he was around the age of 30. He had been doing other businesses that had been successful, and he remembered fondly his childhood spent in his mother's basement, surrounded by furniture from the 1950s. He was able to liv...

Apr 03, 202329 min

How to Succeed at Unlocking the Magic of Story

In this episode, we sit down with Stephanie Paul to discuss the magic of the story and how to use it to engage and influence any audience. Stephanie is an author and speaker coach who coaches executive sales teams, TEDx speakers, fundraisers, and other experts on how to become better storytellers and presenters. She believes that story is prewired into our brains, which is why it is so important to tickle that part of the brain. Stephanie explains that a story should be more than just a list of ...

Mar 27, 202338 min

How to Succeed at Designing Your 30-Second Commercial

This episode features Brad Ferguson as our guest. We talk about how to create a 30-Second commercial successfully. Brad advises salespeople to target their ideal clients and specify the issues that others are facing that they can resolve. He challenges them to consider what they provide the market and how they vary from their competition. The concept of a 30-Second commercial is a concise way of describing what you do and the problems you solve to potential customers. We also discuss different e...

Mar 22, 202327 min

How to Succeed at Tracking Real Sales Success

How To Accurately Track & Measure Your Sales Success In this episode, we sit down with Jennifer Smith, CEO and founder of Scribe, an automatic process documentation software. We discuss how people should go beyond simply looking at revenue when tracking sales success and instead focus on three levels: the number of deals, the new accounts acquired, and the existing accounts expanded. By taking a variety of metrics into account, sales teams can better track their success and make sure that th...

Mar 07, 202336 min

How to Succeed at Creating Demand

How to Generate More Leads and Drive Sales with Demand Creation In this episode, we sit down with Christopher Roche, CEO of Catalyst Consulting, to discuss how to succeed at creating demand. Christopher explains that lead generation is the typical marketing approach used by companies, but it often leads to frustration due to unqualified leads. Christopher offers advice on how companies can create demand in their markets, such as by utilizing webinars, ebooks, and white papers to engage their tar...

Feb 27, 202335 min

How to Succeed at Understanding Emotional Intelligence

The One Skill You Need for Success in Sales: Emotional Intelligence In this episode, we sit down with Phil Johnson, the founder of the Master of Business Leadership program, to discuss the importance of emotional intelligence (EQ) and how influential it is to drive revenue, productivity, and profitability. He offers some of his tried-and-true tactics on how EQ can set you apart from the competition and how to cultivate it. We’ll also be talking about some of the high-end companies that are gener...

Feb 20, 202324 min

How to Succeed at Finding a New Uniform

Tips and strategies to find a new career for veterans and other life changes. In this episode, we sit down with Michele McManamon to discuss her inspiring journey as the CEO and co-founder of Operation New Uniform. A former Sandler trainer and owner of a business powered by the renowned training program, she shares how veterans can successfully transition from military service into their new careers. Discover invaluable insight on finding your ideal job role, developing appropriate attitudes for...

Feb 13, 202326 min

How to Succeed at Being a Solutionary

The Solutionary Mindset with Michael Mathews, VP for Innovation and Technology, Oral Roberts University Join us as Michael Mathews shares his expertise on becoming a Solutionary - someone who applies their time, intellect, emotion, and passion to solve today's most pressing issues. By understanding that there are no one-size-fits-all solutions for everything but rather tailor-made answers for each problem at hand, Mike outlines how this concept is key in assisting clients and employees to reach ...

Feb 06, 202328 min

How to Succeed at Being Your Future Self Now with Dr. Benjamin Hardy

In this episode, Dr. Benjamin Hardy will show you how to create the life you want by being your future self now! He'll explain why it's so important to have clarity on what you want and how to ACTUALLY achieve it. Timestamps: 0:00:03 Exploring the Science of Future Self 0:02:27 Shifting Identity and Visualizing Your Future Self 0:04:05 Powerful Attitudes for Learning, Growth, and Change 0:07:37 Long-Term Goals and Behavior: Reflections from Ben Hardy's Ten-Year Journey 0:11:55 Self-Evaluation an...

Feb 02, 202329 min

How to Succeed with the Sales Lessons from Tommy Boy

In this episode, Tiffany Koettel and I discuss the movie Tommy Boy and how the characters in the movie provide some great lessons on sales and coaching. In particular, we discuss how important it is to have a clear goal and plan and to take action even when things are not going well. You will also learn how today's salespeople can learn from the movie by taking more time to prepare for their calls and by thinking ahead to the end goal. Tiffany Koettel is a Sandler Sales trainer who has been a pr...

Jan 30, 202322 min

How to Succeed at Using Sandler's Up-Front Contract to Increase Rapport

In this episode, Chris McDonell discusses how to use Sandler's upfront contract to increase rapport. We will talk about how an upfront contract can help with bonding and rapport and how it can be used to ensure that objectives are clear. You will learn the importance of having an upfront contract in order to build rapport with a prospect. It is important to be clear about what each party wants to accomplish in the meeting and to have an understanding of the prospect's priorities. Outcomes should...

Jan 23, 202328 min

How to Succeed at Public Speaking

In this episode, Brenden Kumarasamy will discuss how to succeed at public speaking, sharing tips on everything from body language to delivery. We will share the common misconceptions and challenges around public speaking. Motivation is more important than fear, and communication is often seen as a chore. Make sure to watch the full episode to find out how your life would change if you were a better communicator. Find Brenden Kumarasamy at https://www.rockstarcommunicator.com/ or on YouTube at Ma...

Jan 16, 202323 min

How to Succeed at Creating a Better Buyer Experience

In this episode, Jonathon Blackburn will talk about the importance of having a clear sales process and perspective when speaking with buyers, and how sales enablement can help sales reps to sell more effectively. We will discuss the importance of follow-up after an initial discovery call or demo, and how sales reps can use tools like Quiller to progress conversations. The goal of creating a better buying experience is to make it easier for people to buy. This can be accomplished by providing mor...

Jan 10, 202327 min

How to Succeed at Managing and Measuring Productivity

Brian Jackson, Sandler coach from San Diego, talks about productivity hacks: how to measure and manage productivity Productivity is one of the most important aspects of any business. Productivity isn't just about quantity—it's also about quality. It can also be one of the most difficult to measure and manage. In this podcast, we'll talk about how sometimes small goals can be more motivating than big goals, and how having a clear plan with specific and measurable goals is important for success. T...

Jan 02, 202328 min

How to Succeed at 2023 - The Top 22 Lessons from 2022

Mike Montague shares the Top 22 Lessons for Salespeople and Sales Leaders from Sandler from 2022 as collected from around the world by our clients, trainers, and prospects. Modernize your Sales Approach with Hybrid Selling Scale Your Sales Coaching Use 21st-Century Prospecting Keep Top Performers During the Great Resignation Questioning Strategies to Improve your Selling Start More Interesting Sales Conversations Diagnose Unrecognized Pain Finding the Right Hire Sell to the Modern Buyer Aligned ...

Dec 31, 202219 min

How to Succeed at Surviving an Economic Recession

Gerry Weinberg, Sandler trainer from Detroit, and his business have survived multiple recessions. In order to be successful during an economic recession, it is important to choose HOW you participate in the recession and believe that it is the greatest opportunity that has ever happened. This means that prospecting never ends and that it is important to constantly be looking for new business In this episode, Gerry Weinberg from Detroit talks about how to survive an economic recession. He shares ...

Dec 26, 202227 min

How to Succeed at Employee Engagement

Matt Phelan, Founder of the Happiness Index, talks about productive workforces. In order to create an impactful and successful business, employees need to have confidence and the right attitude. This means treating people with respect and understanding, and not just seeing them as a means to an end. When employees are happy and engaged at work, they are more productive and the company thrives. Employee engagement is key to the success of any organization. Listen to the podcast to learn the secre...

Dec 19, 202224 min

How to Succeed at Thriving in Economic Uncertainty

Kaysi Curtain talks about thriving in uncertainty and growing when others are shrinking. In order to be successful, it is important to have a positive outlook and to be realistic. In this video, we will have Kaysi Curtin discusses how to thrive in uncertainty. She talks about how her behavior and attitude have helped her thrive in her business, despite the challenges she has faced. She also provides some tips on how to build techniques that can help people thrive in uncertain times. Timestamps: ...

Dec 12, 202228 min

How to Succeed at Matching Your Sales Process to the Buying Process

David Fischer, Sandler trainer, talks about understanding the buying process to sell more effectively. The sales process has changed significantly in recent years. Prospects are now much more informed about their options and the buying process than they used to be, so salespeople must adapt their approach accordingly. In this video, you will learn more about the buying process to understand your clients better and sell more effectively. Get the Sandler book, How to Sell to the Modern Buyer , in ...

Dec 05, 202231 min

How to Succeed at Recession-Proofing Your Culture

Steve Montague, Sandler coach from Kansas City, returns to talk about recession-proofing your team and culture. The biggest thing that great leaders do during tough times maintains a positive attitude and focus on growth. They also practice radical transparency with their team and invest in their people, even when resources are tight. In this video, we will discuss how businesses can cut costs without harming their growth Timestamp 0:02:06 Leadership in Difficult Times 0:03:37 The Impact of a Le...

Nov 28, 202221 min
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