Hello everyone, Alison here, and today, I'm back with a brand new episode of Because I Can Life. YAYY!! And boy is a great one. Why, you ask? Simply because I'm interviewing one of my favorite people: The brilliant Brittany Steadman! Brittany is a super-wife, a great mom, and an amazing business-woman. Basically, she's got it all. And today, she'll be telling us all about how she turned one DIY product into a seven figures business with her husband. What’s her story? Grab yourself a cup of tea, ...
Jul 06, 2021•34 min•Ep. 92
Hi guys!! It's Alison, and today, I'm back with a new episode of the Because I Can Life podcast, yayy!! And, truth be told, I am pretty excited about this one! Why are you excited, Alison, you ask? Well simply because I can't wait for you to meet this week's guest! Today, I'm interviewing the brilliant Annie Grace. One of my dearest friends, Annie is a fantastic business woman and an amazing author, and today, she's going to be discussing addiction. Curious on how she works on breaking people's ...
Jun 29, 2021•34 min•Ep. 91
Hey everyone!! Alison here, and today, I'm back with another great interview. YAYYY!! Today's guest is Sarah Walsh, and yes, she might not be super famous, but she is BRILLIANT! Sarah is a part of our 0 to 100K system, and she has one of the most amazing success stories ever! A few months ago, Sarah made her first 100K, and she did in what is possibly the most mind-blowing way ever; this is exactly why I reached out to her and asked her to come on the podcast. Today, Sarah will tell us all about...
Jun 22, 2021•31 min•Ep. 90
Hey guys, it's Alison, and I'm back with a FANTASTIC interview today! Imagine you could talk to one of the best entrepreneurs and YouTubers in the world right now? What kind of questions would you ask them? Well, no need to answer that, because I already did that for you!! Yes, you've guessed it! In this week's episode, I'll be interviewing the amazing and super successful Sunny Lenarduzzi, and she's going to tell us EVERYTHING about her journey So, if you want to learn about the importance of f...
Jun 15, 2021•29 min•Ep. 89
Hey guys, Alison here, and I'm back with a brand new episode of Because I Can Life, which means, A BRAND NEW INTERVIEW!! Yayy!! And believe me, this one, you'll want to listen to. Why? Simply because today's guest is the epitome of a success story! Last August, Trish Gower went through my "Find Your Perfect Product" program, and boy did she win big! She ended up selling a very unique product she had in her house for $1200. That one sale gave her the courage to actually launch her own business, a...
Jun 08, 2021•34 min•Ep. 88
Hey everyone! It's Alison, and I'm back with an amazing interview on the Because I Can podcast. Get ready, because this week’s guest is someone you’ll want to know of! Who am I talking about? Well, only the fabulous Shauna Metcalf! How would I describe Shauna? I'd say she is an amazing mother, a fabulous woman, and a business owner extraordinaire. Plus, she has horses, how cool is that? Currently, she is running her own women's clothing boutique (Hello fashion queen!!), but she actually started ...
Jun 01, 2021•31 min•Ep. 87
Today, we're wrapping up May Margin Month. YAYYYYY! It was a pretty good adventure, wasn't it? And yes, we're ending it with a bang!! Today, I'm interviewing the fabulous Tasha Cochran, and we discuss exactly WHAT to do with those margins once you make them! How do you plant those seeds? How do you spend that money in the best way possible? And how can you build wealth using it? Tasha answers all these questions and more for us today! In this interview, she tells you exactly what you can do with...
May 25, 2021•32 min•Ep. 86
Are you guys excited about this week's episode? Because I am pumped! And the main reason is because today, I'm interviewing the fabulous Mae Cee! Her name doesn't ring a bell for you? Well, you’re in luck, because you'll get to know her today! Mae Cee started her business journey by selling t-shirts online. Yes, t-shirts , one of the most saturated products online! Her very first order was only two sales, and that deflated her spirit a bit. However, she kept going, she persevered, and through th...
May 18, 2021•40 min•Ep. 85
Increasing my margins is always on the back of my mind. And who would blame me? If you have your own business, then you probably know what I mean! You always want to put more of that hard-earned money in your pockets, because that's where it belongs! But how can you do that? Many business owners find themselves scratching their heads when they have to come up with the answer to that question. Yes, there are many ways to maximize your profit margins, but how many of them are actually applicable, ...
May 11, 2021•28 min•Ep. 84
If you're always looking for a way to increase the margins in your business, then this is the episode for you! We all want to make more money because whoever said money didn't buy happiness was a liar. We all need money to pursue our dreams. So whether your dream is to start a charity or live on a beach somewhere tropical, increasing your bottom line and growing your business will help you get a little bit closer to it, especially if you're selling physical products. Today's guest expert, Dean G...
May 04, 2021•42 min•Ep. 83
How do you get your customers to come back again and again and purchase your products more than once? Well, this week, I'm interviewing Kati and Vern Evans, and they’ll be answering this question for us! Kati has turned her business into a successful venture in a pretty short time, and one of the many ways she was able to achieve that was her brilliant use of emails! We know, we know... most people think emails are outdated or boring or inefficient, but that's only because they're not using them...
Apr 27, 2021•47 min•Ep. 82
We're getting a lot of messages from you about Puerto Rico, and today, we are finally answering your questions! Almost two years ago, my husband Jared and I decided to move to Puerto Rico. We didn't know much about it, but still, six weeks later, we took the plunge and moved there with our children. And that was probably one of the best decisions we've ever made. Saying it’s an adventure would be an understatement! This is why today's episode is nothing about business and all about Puerto Rico, ...
Apr 20, 2021•33 min•Ep. 81
This week, I interview Natasha Hazlett, mother, recovering lawyer, author, and owner of Unstoppable Influence! I've known Natasha for about four years now, and I've watched as she's become an absolute phenomenon of a woman. And so, of course, I had to have her as a guest in my podcast! In this episode, she walks us through her career move, how she started her own business with her husband Richard, and the obstacles she met along the way. She also shares with us how she gets her clients to find c...
Apr 13, 2021•36 min•Ep. 80
This week, I talked to Alexis Stoniea of Everyday Cozy Living on reaching her first $100K in under a year while raising a family AND working a full-time job! I've been following Alexis for a little over a year, and I've just watched her business explode. I knew I needed to bring her on the show and pick her brain. We talked about choosing that first product, pivoting a business when initial plans don't work, and driving traffic. Alexis shares why she started her business in the first place and o...
Apr 06, 2021•35 min•Ep. 79
Sometimes it seems like the list of distractions is never-ending. Whether it’s the kids interrupting zoom calls or the growing mountain of laundry, there is just always something begging for your attention. Not to mention that cute and fluffy ball of fur that is quite literally begging for that oh-so-precious attention. Kathy Santo is an incredibly talented dog trainer and has been instrumental to our family and helped Goose grow into the wonderful and well-behaved puppy he is! Seriously, her tr...
Mar 30, 2021•43 min•Ep. 78
This week, I’m joined by the owner of Downtown Dandy, Leisa Graham. Leisa is an empty nester who decided to take her newly founded free time and start the business of her dreams! She’s always loved fashion and knew she could fill a void in the market by offering cute clothes in a wide variety of sizes. The mother of five, Downtown Dandy is certainly a family business. Her kids help with photography and offer their creative opinions to keep her store feeling fresh and fun! Today, we discussed the...
Mar 23, 2021•36 min•Ep. 77
What I love about e-commerce is how well it showcases our individuality as people! There is a business for pretty much ANYTHING you can think of. Whether it be jewelry, apparel, or even the knowledge industry that is booming as of late, there is something for everyone. But amidst all of that, diversity is a common goal that we all hold. Financial freedom. Maybe that looks like having extra grocery money at the end of the week or being able to work from home, so you have more time with your famil...
Mar 16, 2021•36 min•Ep. 76
Selena Soo is a true connector. She is a marketing and publicity strategist for entrepreneurs, experts, and authors and helps them feature their brands and products in big publications like Forbes and The Oprah Magazine. She is so passionate about sharing other people’s messages and making sure they get the recognition they deserve. We talked about the different places her clients have been featured and how new business owners can get started in the process. Selena shares how to approach local m...
Mar 09, 2021•32 min•Ep. 75
Maybe you’ve seen IT Cosmetics at your local Sephora or even consider it a holy grail in your makeup kit, but I’ll guess you had no idea this mega-brand started as a passion project in one woman’s living room! This week, I talked to Jamie Kern Lima about how she turned her business into a BILLION dollar company. She is such an exciting guest because of her accomplishment and because she embodies everything we love about the Because I Can mindset. Jamie faced rejection after rejection. She had no...
Mar 02, 2021•50 min•Ep. 74
This week, I had the opportunity to talk to Grace Burby, one of our students from the Next Level program, about growing her sales from $600 a year to over $35,000. I love hearing from our students because they are such a great reminder and inspiration of what’s possible when we’re willing to commit to our goals and finally put our fears and doubts in the backseat. Grace started her business with ZERO resources. She didn’t have a great idea of what she wanted her product to be or know what direct...
Feb 23, 2021•40 min•Ep. 73
I hope you guys are crushing your goals this month. I'm revved up this February because I know how slow it can be for sales, and I don't want you to let that be an excuse to not succeed in the ways that I know you CAN. It's all about moving forward, setting new records, and getting out of our comfort zones. And today, I'm bringing in a guest who had every excuse not to start her business. She didn't know what she wanted to do. She didn't have the clarity. She wasn't given this big aha vision, bu...
Feb 16, 2021•37 min•Ep. 72
This week, I talked to professional photographer Natalie Napoleon about taking great product photos that convert into sales. As I mentioned last week, February tends to be a slower month in eCommerce sales, but I don't want that to stop you from making it your best month yet! I've noticed that my photos' quality in my businesses has a direct impact on my sales numbers. So much so that I now make it a big priority to produce excellent content to drive sales. Natalie has been in the photography bu...
Feb 09, 2021•37 min•Ep. 71
Happy February! Yes, can you believe it? We’ve already completed the first month of 2021. I hope you’re still feeling excited and encouraged for the year to come because you have SO much to do and lots of money to make. For me, February has historically been a slower month for sales. I’ve been in the e-commerce game for coming up on a decade, and year after year, this has stayed consistent. It can be easy to get complacent around the “slower” months and just accept that you won’t make as many sa...
Feb 02, 2021•1 hr 8 min•Ep. 70
This week, I talked to Alison Begor, an Executive and Leadership Coach who specializes in helping entrepreneurs implement the best Human Resource strategies to build effective teams. If you’ve been itching for some time to yourself but are apprehensive about hiring help, then this episode is for you. Maybe you’ve found yourself overwhelmed and wishing you could clone yourself. You love your business, but there are just constantly a thousand and one things to do. And the thought of adding anyone ...
Jan 26, 2021•37 min•Ep. 69
This week, I had an exciting conversation with Anna Macfarlane about turning your Instagram follower into buyers on your online store. She shares some great tips that you can start implementing today! It all starts with chips and salsa... Really! Anna connects how something as seemingly simple as offering chips and salsa can be a game-changer for a business (You’ll have to tune in for that story). We talk about how so many of your business owners out there aren’t utilizing that precious followin...
Jan 19, 2021•28 min•Ep. 68
This week, I’m crushing any excuses you may have about starting an online business and offering twelve success stories to show you how it can impact you and your community. The truth is, overcoming our doubts and fears and stepping into dreams of running an online business has the potential to completely change your life! As we start this new year, I wanted to make sure you aren’t letting any of those pesky excuses hold you back from living your best life. We’ll be diving into the top twelve exc...
Jan 12, 2021•30 min•Ep. 67
Catch, Cancel, and Correct. This is one of those episodes that is just going to BLOW YOUR MIND. I am so glad to have my good friend, Jill Stanton, on the show today. She recently moved to Puerto Rico, and we’ve started hiking together and let me tell you...those hikes are some of the most empowering moments of my day. I wanted to share that goodness with you all, so today, Jill is sharing her advice on what it takes to become a massively successful entrepreneur. Her input has been massively life...
Jan 05, 2021•48 min•Ep. 66
First of all, let me say congratulations! If you haven’t already, I encourage you to give yourself a big ol’ pat on the back. You made it through the holiday rush and served your customers. That is a significant accomplishment, and I hope you feel proud of yourself and can take some time to rest and relax as the year comes to a close. As we start to think about 2021 and all of the great things that will happen in your business, I wanted to help you start on the right foot with some great money-s...
Dec 29, 2020•31 min•Ep. 65
This week, I’m continuing the theme of reflecting on the past year and am sharing the marketing techniques that worked in 2020. Because of the crazy year 2020 has been, we knew that the world of e-commerce was going to look pretty different than in years past. I’m comparing sales from Cyber Monday from past years and highlighting what that means for your business going forward. I also discuss what we need to do to make the best of our marketing efforts and what it actually takes to grow your bus...
Dec 22, 2020•28 min•Ep. 64
This week, Jared and I are taking a moment to reflect on our business's highs and lows in 2020. As we continue into the holiday season and round out the rest of the year, we thought it would be great to spend some time in gratitude. We are so thankful for the lessons learned throughout the year and wanted to share them all with you! This year, we had some incredible highs, including our virtual conference and successfully selling a business this year. Some of our lows include losing our Amazon b...
Dec 15, 2020•49 min•Ep. 63
