How Changing A Product Photo Can Takes Sales From $1.2k To Over $15k
Episode description
This week, I talked to professional photographer Natalie Napoleon about taking great product photos that convert into sales.
As I mentioned last week, February tends to be a slower month in eCommerce sales, but I don't want that to stop you from making it your best month yet! I've noticed that my photos' quality in my businesses has a direct impact on my sales numbers. So much so that I now make it a big priority to produce excellent content to drive sales.
Natalie has been in the photography business for two decades, so I knew she'd be the perfect brain to pick. We talked a bit about her background, and then I dove into my list of questions.
She shared how to take better photos overall, the difference between regular and lifestyle pictures, what equipment you need to get started, and how to edit it all! We also covered how you tell a story through your photos and her top pieces of advice for new entrepreneurs looking to improve their photography skills.
Tune in!
Key Takeaways
- How she got started in photography (03:50)
- How to take better photos (08:35)
- Taking lifestyle photos (10:30)
- Using an Iphone to take photos (16:10)
- Natalie’s favorite editing apps (18:00)
- Setting up your lighting (19:20)
- Are you taking good pictures? (22:00)
- How to tell a story with a picture (25:10)
- Advice for entrepreneurs (27:50)
Additional Resources
Connect with Natalie here
Connect with Alison:
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