55. Should you do hourly advisory work?

Here's a question with a lot of moving parts.

One of our members asks:

Some highlights of my response include:

• Don't let clients prescribe solutions/scope/how you deliver your work
• You want to create solutions based on their goals—which are determined by your ability to deliver on it and the value of that outcome
• Whatever you do, don't sell by the hour
• Bake in a few other pieces of value so they can't take your rate and divide it by a number of hours
• Consider a few options: one-off strategy calls, productized services, custom, group coaching

Give it a listen, I cover lots more examples.

Yours,

—k