Send us a text This episode shares some of my fave marketing strategies for video business owners looking to improve their lead flow. I'm a huge fan of organic marketing and believe LinkedIn is a goldmine for connecting with potential clients without costing you a dime, just a bit of your time. My advice? Get on LinkedIn and make 20 new connections each day. Stick with it and don't lose momentum. To back up what I'm saying, I've got some real-life success stories from my clients who've been doin...
Jun 06, 2023•9 min•Season 5Ep. 313
Send us a text In a slowing economy, it's essential to identify and capitalize on opportunities within your marketplace. In today’s episode, we’ll explore strategies to not only survive but thrive during challenging economic times. We'll dive into understanding market sentiments and leveraging them to your advantage when engaging with clients. Learn how to stand out from the competition and uncover where the real opportunities lie and seize them with confidence. Support the show Connect with Den...
May 23, 2023•8 min•Season 5Ep. 312
Send us a text The topic of rates is often avoided in our industry, with many filmmakers reluctant to share what they charge. But by sharing this information, we can better understand the market, help each other make informed decisions about our own rates, and collectively work towards a more transparent industry. The survey consists of questions about your editing system, rates for a day of editing, rates for shooting without kit, and rates for gear usage. We're also keen to learn about the kin...
May 16, 2023•6 min•Season 5Ep. 311
Send us a text If you want to recession-proof your video business, there are some key industries you should be focusing on because it's not all doom and glooms out there. In today's episode, I'm gonna look at seven industries. That are gonna thrive during an economic downturn. So your business, in turn can thrive and actually do better in a recession than perhaps you might think. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
May 08, 2023•7 min•Season 5Ep. 310
Send us a text Struggling to charge what you're worth for your videography skills confidently? In this episode, we'll explore the powerful concept of price anchoring, and teach you step-by-step how to use it to your advantage. Discover the secrets of setting the right prices, creating perceived value, and negotiating with clients like a pro. Don't undervalue yourself anymore – it's time to take charge and transform your business! 💪🎥💰 Support the show Connect with Den on Instagram: https://www...
May 01, 2023•10 min•Season 5Ep. 309
Send us a text Money is a hard thing to talk about but it's the root of the quality of the work you'll deliver. Charge too little and you'll resent the work and the client...It's such an awkward conversation for creatives. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Apr 24, 2023•11 min•Season 5Ep. 308
Send us a text In today's episode, we'll be sharing insider secrets and strategies that top videographers use to create exceptional value for their clients and stand out in this competitive industry. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Apr 19, 2023•11 min•Season 5Ep. 307
Send us a text In this economy, videographers need to be creative and resourceful to stay afloat. In today’s episode, Den offers some advice on how to make the most of your business in a slow economy. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Apr 10, 2023•14 min•Season 5Ep. 306
Send us a text Do you ever get bored being a videographer? In my own career, I've had many moments when I've been on a shoot, and I've just gone, I'm bored. This is not exciting to me. It's not stimulating me. What am I doing? And I've considered a couple of times completely changing careers, and I wanna talk about that today. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Apr 04, 2023•14 min•Season 5Ep. 305
Send us a text Videographers. It would be best to stop making these mistakes when pricing your jobs. If you're a videographer struggling to get clients or get paid what you're worth, there's a very good chance you need to correct some things in how you price your jobs. You're probably not charging fully for everything you're actually delivering. In this episode, I will show you the biggest mistakes videographers make when pricing out their jobs. Support the show Connect with Den on Instagram: ht...
Mar 28, 2023•13 min•Season 5Ep. 304
Send us a text In today’s episode, Den will show you how to 2X your income as a videographer. You will learn practical tips, strategies and techniques that will help you increase your earnings and achieve financial stability. Whether you're just starting out or have been in the business for a while, this will provide the tools you need to reach your financial goals. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Mar 20, 2023•11 min•Season 5Ep. 303
Send us a text As a videographer, you may be tempted to focus on the creative side of things and leave the business to someone else. But if you want your business to be profitable, you must understand the basics of marketing and sales. In this video, Den talks about why the business side of videography is so important and offer some tips for making your business more successful. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Mar 13, 2023•13 min•Season 5Ep. 302
Send us a text In today’s episode, I want to discuss why charging by the hour doesn't work for videographers and what you can do to make more money. Many people in our industry charge by the hour, but I've found that it's not the best way to make money. In this episode, I will talk about why that is and what you can do to make more money as a videographer. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Mar 06, 2023•9 min•Season 5Ep. 301
Send us a text Wow, can you believe it? We've made it to the 300th episode of "How to Scale a Video Business" podcast! I couldn't have done it without all of you listeners who have been with me since Episode 1. Thank you for your continued support and trust. I’m excited to share with you some updates on what's going on in the video business right now. If you want to learn more about scaling a video business, then you need to check out my YouTube channel at https://www.youtube.com/@videobusinessa...
Feb 28, 2023•9 min•Season 5Ep. 300
Send us a text Today, I'm going to talk about getting more done and managing your time more effectively as a Videographer. We all have the same 24 hours in a day, but why do some people seem super effective and manage their time well, and you struggle to get things done? Why do some people get so much done in a day and sometimes feel overwhelmed, like you can't get what you had planned to do? Today, I'm gonna show you how to get more done with some productivity hacks and tips and tricks I've pic...
Feb 15, 2023•10 min•Season 5Ep. 299
Send us a text Today, I want to share my journey over the last 13 years running a video production business and the highs and lows, pitfalls, and lessons. I've learned how to run a video company that makes money and allows you the life you choose. In this episode, I'll share my experiences, lessons learned, and insider tips to help you take your video company to the next level. From navigating ups and downs to key takeaways, I've distilled my journey into valuable insights for you. So, grab a cu...
Feb 07, 2023•16 min•Season 5Ep. 298
Send us a text In today's episode, we'll dive into the power of niching for videographers. Whether you're just starting out or looking to take your business to the next level, understanding the importance of niching is crucial to your success. We'll discuss how narrowing down your focus can help you stand out in a crowded market, attract higher-paying clients, and ultimately grow your business. From finding your niche to leveraging it to your advantage, this video will provide a starter guide fo...
Jan 31, 2023•14 min•Season 5Ep. 297
Send us a text In today's episode, we're going to discuss 5 ways that you can fail in your video business. Listen to this episode to learn how to avoid these common mistakes and master the art of growing your video business! If you're looking to build a successful video business, you need to pay attention to these 5 ways to fail. By following these tips, you'll be on the path to success! Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Jan 24, 2023•13 min•Season 5Ep. 296
Send us a text Are you looking for high-paying corporate video clients? If so, you're in luck. In today's episode, Den shares three simple strategies to help you find the best-paying clients. So whether you're just starting out or you've been in the business for a while, these tips will help you land the best jobs and make more money. Listen up and check out these three simple strategies that you should embrace if you want to attract higher-paying clients this year. Support the show Connect with...
Jan 17, 2023•12 min•Season 5Ep. 295
Send us a text Want to make your video business as successful as possible in 2023? Here are 5 tips to help keep you on track and avoid overwhelm. It’s time to get excited for a new year and make sure you are prepared for the best year of your business! Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Jan 11, 2023•12 min•Season 5Ep. 294
Send us a text Before we wrap up 2022, Den shares how it has been amazing year for the VBA members. The VBA Elite and Uplevel programs are designed to help you scale your video business to a new level. If you are serious about growing your revenue then you’ll understand that there’s a limit on what you can do alone. If you want to be involved in a group of phenomenal business owners then we would love to talk to you in January! Support the show Connect with Den on Instagram: https://www.instagra...
Dec 20, 2022•14 min•Season 4Ep. 293
Send us a text In today’s video, Den discusses how you've gotten this far and what you can do differently next year to accelerate and build a meaningful business. Listen up and start changing your algorithm and watch your results skyrocket! Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Dec 13, 2022•8 min•Season 4Ep. 292
Send us a text Den sits down with Chuckmedia's owner Stu Edgeworth. Mr. Edgeworth is one of those guys many video freelancers like to hate. Why? Because he's one of the few freelancers who's discovered the secret of having his cake and eating it too! Edgeworth runs a successful filmmaking business, has a wife and three kids under five, and still has the time and resources - thanks to his commercial video production business - to create short films, travel the world, and always be around for his ...
Nov 29, 2022•30 min•Season 4Ep. 291
Send us a text In today’s episode, Den shares a great overview of the Video Business Accelerator Mastermind. VBA is a great place to grow, learn and network with other video business owners. Listen in as Den announces how you can join to win one of the five VBA scholarships. Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...
Nov 21, 2022•14 min•Season 4Ep. 290
Send us a text Here's a sneak peek at what you'll hear: An insider's advice to freelancers who want to become the go-to videographer for ad agencies. (Follow this advice and you can potentially be on speed dial for multiple agencies. - 1:30) An outreach marketing fallacy that keeps video freelancers from picking up new business. (Buying into this fallacy will castrate all your marketing efforts - 2:00) How NOT to do outreach marketing. (If your outreach marketing sounds like the example given at...
Nov 14, 2022•26 min
Send us a text In this episode, Den chats to an ex-ad agency employee who got bitten by the entrepreneurial bug, saw a gap in the creative freelance market and filled it! If you're a video freelancer looking for work, then don't miss this episode. Here's a sneak peek at what you'll hear: What Create Crowd is, and... how it's helping videographers make more moolah. - 3:00 Attention all video freelancers, graphic designers, photographers, make-up artists, copywriters, and creative thinkers: lookin...
Nov 07, 2022•24 min•Season 4Ep. 288
Send us a text Here's a sneak peek at what you'll hear: No serious business owner would ever use TikTok to market their business... or would they? - 4:00 How TikTok's algorithm is different from other social media platforms, and what that means to content creators. - 5:30 Which social media platform can give you a shortcut way to building a big audience? Listen up at 6:00 Why lousy content creators should probably avoid TikTok and just stick with the other major social media platforms instead. -...
Oct 31, 2022•37 min•Season 4Ep. 287
Send us a text Dear listener, in this episode, you're going to hear some information that could potentially turn your video production business into one of the most sought-after businesses in your industry. Hyperbole? Don't be too sure. Look, at least hear the first 5-minutes before making up your mind, okay? If you choose to listen... Here's a sneak peek at what you'll hear: Q. Why did the short-sighted videographer fall into the well? A. He couldn't see that well. Sorry, bad joke. Here's a mor...
Oct 25, 2022•32 min•Season 4Ep. 286
Send us a text Here's a sneak peek of what you'll hear: What's the secret to unbreakable, unshakable, and unrelenting self-confidence? ( If you know the secret, please, let us know. Until then, we'll offer this humble piece of advice (straight from Grant's mouth) that may help you boost your self-confidence a few notches. - 2:10) The "Men's Shed" aspect of Den Lennie's VBA (a coaching program for serious videographers). - 4:00 The nervous salesman's guide to selling with great aplomb . (This is ...
Oct 17, 2022•27 min•Season 4Ep. 285
Send us a text Ever wonder what it really takes to go from a video freelancer to a business owner who has a smooth-sailing (and profitable) video production company that works with or without you? If so, you'll love this episode with guest Grant Jamison (cool name, eh?) Den and Grant talk about how to make the transition from freelancer to business owner, plus... there are marketing tips aplenty. But first... Here's a sneak peek at what you'll hear: The curse of the video freelancer, and... how ...
Oct 10, 2022•28 min•Season 4Ep. 284
