How to Scale a Video Business - podcast cover

How to Scale a Video Business

The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses. 

Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:

  1. Attracting high-value clients and increasing revenue
  2. Developing effective marketing and sales strategies 
  3. Improving project management and workflow efficiency
  4. Building and managing a talented team
  5. Pricing your services competitively and profitably
  6. Overcoming common challenges faced by video business owners


Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs. 

Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.

With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner. 

Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.

By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth. 

Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business. 


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Episodes

A surprise benefit of niching down your video production business with Adam Forgione. EP #283

Send us a text Here's a sneak peek at what you'll hear: Rock solid advice to filmmakers about CRM software. (Sadly, if you asked most filmmakers what CRM software they're using, they'll stare at you like a dog that's just been shown a card trick. - 2:00) How Gen Y and Z have killed the phone call, and... how this could come back and bite them in the arse, especially when it comes to business. - 5:20 Exceedingly dumb mistakes many filmmakers make when would-be clients contact them. Den talks abou...

Oct 04, 202237 minSeason 4Ep. 283

A “quick and dirty” guide to social media marketing with Adam Forgione. EP #282

Send us a text In this episode, Den sits down with Adam Forgione, the founder of New York-based PennyLane Productions. Adam's one of those rare film production guys who's cracked the code to "working ON your business" instead of "working IN your business." Here's a sneak peek at what you'll hear: Adam's "3 Blocks" approach to running a video production business . (This approach will help video guys run their business instead of their business running them. In other words, it will give you the ba...

Sep 27, 202234 minSeason 4Ep. 282

Understanding the “Marketing Triangle” with Matt Smolen. EP #281

Send us a text Part two of Matt Smolen Here's a sneak peek at what you'll hear: Imagine running a successful film production business where you're totally off the tools to the point where you don't even go on shoots. Wouldn't that be nice? (Well, that's Matt's situation now, thanks to Den's VBA coaching program which helped Matt put systems and procedures in place so Matt can work on... well... hear it from Matt himself at 2:00) Matt's clever litmus test knowing which clients to take on and whic...

Sep 20, 202230 minSeason 4Ep. 281

Advice for filmmakers looking to hire with Matt Smolen. EP #280

Send us a text Dear listener, In this episode, Den gets his guest, filmmaker, and founder of Balloon Tree Productions, Matt Smolen, to really let his hair down and give up many of his business secrets. If you want proven strategies and methods for running a smooth, efficient, and systems-based video production business, then you’ll probably like this one… a LOT! Here's a sneak peek at what you'll hear: A stupid obvious way (yet hardly anyone does) to avoid burnout in business. If you feel like y...

Sep 13, 202224 minSeason 4Ep. 280

Going from freelancer to video business owner with Chris Skarratt. EP #279

Send us a text Dear listener, Here's part two of the Chris Skarrat. Here's a sneak peek at what you'll hear: The video freelancer's guide to going from freelancer to business owner. - 1:56 Why you should master the art of failing. This totally counterintuitive business approach (used by Jeff Bezos when building Amazon) can help any video freelancer fast-track their transition from a one-man-band to a business owner leading an effective team. - 2:15 The case for outsourcing the editing of your vi...

Sep 06, 202222 minSeason 4Ep. 279

A "3-second mindset" tweak for those who hate selling with Chris Skarratt. EP #278

Send us a text Dear listener, Den interviews the man behind one of London's thriving film production companies - The Cleveland Agency. Den, as always, gets his guest to spill the beans so his slavishly loyal listeners get to hear how Chris built his successful video production business from the ground up. Plus, Chris tells how he battled, overcome, and sometimes sidestepped his way to success. Here's a sneak peek at what you'll hear: If you're wondering, “What's a good niche or market for your v...

Aug 30, 202222 minSeason 4Ep. 278

Launching Today - Brand New Free Business Community. EP #277 - Den Lennie

Send us a text In today's episode, I’m excited to share that we've launched a brand new free business community that makes it easy for video businesses to find support and grow. Join us today to learn from the best in your industry and build your business together. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.c...

Aug 23, 20228 minSeason 4Ep. 277

How To Stop Procrastinating: The Only Guide You'll Ever Need. EP #276 - Den Lennie

Send us a text Procrastination is one of the greatest enemies of productivity. Here's how to stop procrastinating, once and for all. This is the only guide you'll ever need to get rid of your procrastination and start doing what you're supposed to. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Aug 15, 20228 minSeason 4Ep. 276

The Good, Bad, and Ugly of Habits. (How They Affect Sales) EP #275 - Den Lennie

Send us a text Are you someone that is anxious and fearful when it comes to selling? Here's what you've got to know about the Good, Bad, and Ugly of Habits and how they affect your sales. Remember, the easiest way to solve all business problems is to sell more. Listen up and start creating your system around sales! Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https:/...

Aug 10, 20227 minSeason 4Ep. 275

Fear of rejection is what controls us all. EP #274 - Den Lennie

Send us a text In today’s episode, Den talks about how letting the fear of rejection hold you back in growing your business. When you’re a “little known” business, people don’t know what you do and how your products/services can benefit them. But when you say that you can help them become profitable, increase sales, reduce costs, or whatever it is they may be struggling with—they will listen! Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at htt...

Aug 03, 20228 minSeason 4Ep. 274

Are you looking far enough ahead - lessons from racing. EP #273 - Den Lennie

Send us a text Are you looking far enough ahead? A lot of businesses worry about what's happening today but not enough time looking ahead. Successful businesses shine when they get away from the feast and famine by having a very clear idea of who to target and looking further down the track at what they want to achieve. Start looking at the big picture. Feel free to reach out if you're looking for someone to guide you. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more ...

Jul 19, 202211 minSeason 4Ep. 273

Do you want to look successful or be successful. EP #272 - Den Lennie

Send us a text It is very easy to curate content and publish it. Be careful not to believe. Be vigilant on those people who want to look successful and those that are successful. It's far better to be successful and blur in the background while helping clients achieve their goals than trying to look successful. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www...

Jul 12, 202210 minSeason 4Ep. 272

Why You Need to Be in a Mastermind Group. EP #271 - Den Lennie

Send us a text The first thing that a business mastermind will do is we'll get you to your result way faster than if you try to do it yourself. Being in a mastermind is an opportunity to work "on" your business as oppose to "in" your business. The group accountability within the mastermind allows you to observe others on the same journey or those who've been on the journey a bit farther than you, or those behind you. The connections made in the mastermind is life changing. Connect with Den on Li...

Jul 05, 202210 minSeason 4Ep. 271

How to Deal with Fear and Grow Your Video Business. EP #270 - Den Lennie

Send us a text The real fear is success. It can hinder your growth as a business because you're not comfortable with what you perceive might happen if you become successful. Step out of your comfort zone of being the odd one out. Be comfortable with being different. Once you acknowledge the fear or discomfort of success, it's amazing what can start to shift after. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Suppo...

Jun 28, 202211 minSeason 4Ep. 270

The right way to increase prices without losing clients. EP #269 - Den Lennie

Send us a text The primary goal of running a business is to make a profit with the least amount of effort. If you genuinely offer an incredible service then you should be fairly renumerated. Now is a great time to be reviewing your pricing making sure to explain why to avoid assumptions. Working hard to become successful is a myth. Instead, you need to be smart to become successful. Self-worth is what it really comes down to. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Ge...

Jun 20, 202211 minSeason 4Ep. 269

How I Learned To Manage My Time Better With A Default Diary. EP #268 - Den Lennie

Send us a text Can you run your week more effectively? You can manage your time better with a default diary. The bare essence of a default diary is creating themed days for every day of the working week. Create a day for growth which is for learning and implementation as well as a business development day intended for sales. Also, you need to get a system, be organized, be clear on what needs to be done and make sure to implement in order to achieve great outcomes. Connect with Den on LinkedIn h...

Jun 07, 202216 minSeason 4Ep. 268

The Truth About Taking Time Off (And Why You Need To Do It). EP #267 - Den Lennie

Send us a text When was the last time you genuinely took some time off? As a business leader, you need to optimize your health and performance. If you don't take time off, you're doing a disservice to your clients and your business and sometimes may lead you to make bad decisions. Having some time off gives you an opportunity to get creative again. It's hard to do this if it's only you in your business. Having a team for support and creating your own systems is critically important. Take a momen...

May 31, 202210 minSeason 4Ep. 267

Why You MUST Embrace the Discomfort of Growth. EP #266 - Den Lennie

Send us a text The number one obstacle in growing a business is belief systems around what is possible, what you're capable of, and your ceilings. What makes it most challenging is acknowledging that you have it but then embracing the discomfort of the growth required to break it. You have to embrace the discomfort of growth. If you're not uncomfortable, you're not going to grow. The more uncomfortable you are, the more likely you are to follow through and make it work. Mindset is everything. Co...

May 26, 202210 minSeason 4Ep. 266

How to avoid burnout. EP #265 - Den Lennie

Send us a text As a video production company, it's very easy to get burned out. Remove yourself from being the first point of contact and being the bottleneck of your own business. Create a system for how you deal and communicate with clients. Protecting your time and energy levels allows you to create a meaningful change in people's lives and their businesses. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support ...

May 24, 202210 minSeason 4Ep. 265

The ultimate productivity system for filmmakers. EP #264 - Den Lennie

Send us a text How to be more effective with the time you have? As a creative, managing all of your thoughts can be overwhelming. You need to have different days for different themes so your brain can clearly engage in what's happening on a given day. Creating a default diary and having a team as your support can help take away some of the work that you shouldn't be focusing on as a business owner. It's far better to do things a little often than doing it all at once. The secret to productivity ...

May 17, 202211 minSeason 4Ep. 264

The "Bust Arse" business philosophy with Josh Langmade (Part 2). EP #263

Send us a text Dear listener, Den interviews a young whippersnapper coaching client named Josh Langmade whose video production company has skyrocketed to success in just a few short years. How'd he do it? Can you steal some of his secrets? Are there insider secrets to building a profitable video production business in record time? All great questions...and all are answered inside this episode. Here's a sneak peek at what you'll hear: The "R' word that is the backbone behind every service busines...

May 06, 202223 minSeason 4Ep. 263

From zero to $500k in 2 years with Josh Langmade (Part 1). EP #262

Send us a text Dear listener, Den interviews a young whippersnapper coaching client named Josh Langmade whose video production company has skyrocketed to success in just a few short years. How'd he do it? Can you steal some of his secrets? Are there insider secrets to building a profitable video production business in record time? All great questions...and all are answered inside here in this episode. Here's a sneak peek at what you'll hear: A special kind of "old" that's cool and beneficial in ...

Apr 28, 202220 minSeason 4Ep. 262

The ONE Thing All Successful Businesses Have in Common. EP #261 - Den Lennie

Send us a text Businesses in the VBA started from 300,000 to over a million in just two years. None of this comes easy. The VBA has a proven process that helps people systemize their process, get them into the right headspace, and do the steps in the right order whilst having a degree of accountability to their peers. VBA Mastermind is powerful and fun but can be exhausting in a way that it's supportive, helpful, lifts you up, and gets you focusing on the right things. Connect with Den on Linked...

Apr 22, 202212 minSeason 4Ep. 261

How to Sell Without Feeling Ashamed or Insecure. EP #260 - Den Lennie

Send us a text When it comes to selling, do you ever feel insecure and ashamed? In this episode, Den explains how to market your products and services without actually selling them. Listen up to learn some useful selling tips! Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Apr 19, 202210 minSeason 4Ep. 260

How To Set REALISTIC Business Goals For Maximum Success. EP #259 - Shorty

Send us a text Do you set unrealistic goals for your business? In today’s shorty episode we are going to correct this because it’s really important to be aware where you are at in your journey and how you set your goals realistically. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Apr 12, 202210 minSeason 4Ep. 259

Is having strategy really important for my video business? EP #258 - Shorty

Send us a text In today's episode, we'll look back over the last 90 days and ask ourselves, "Did you meet your revenue targets?" Did you meet your strategic objectives? Are you on track to meet your financial objectives for the next year? It's critical that you have one to three clear strategic priorities when you set your priorities for the next quarter. You should also start tracking your company's performance each month to see how far you've come toward achieving your strategic goals. Connect...

Apr 05, 20229 minSeason 4Ep. 258

You may not like this...? But you need to hear it. EP #257 - Shorty

Send us a text Don't you know that it's in the midst of discomfort and pain that the most growth occurs? You may not like with what I'm about to say in today's episode, but it's critical that you hear it and see if it resonates with you. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Mar 29, 202210 minSeason 4Ep. 257

Where are your constraints? EP #256 - Shorty

Send us a text Do you recognize your business's constraints? It is essential to be able to identify your blind spots so that you can take action and address them head on. Listen to this episode for some useful advice. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Mar 22, 20229 minSeason 4Ep. 256

How to Avoid Pain In The Ass Clients with Ben Baldwin. EP #255

Send us a text Dear listener, Den interviews Ben Baldwin who is the founder of Chuffed Productions, long-time client, member of Den's VBA, and all-round top bloke. If you're in the video production industry, then listening to this is very likely to make you money. Here's a sneak peek at what you'll hear: Why bad actors would be better off behind the camera than in front of one. - 2:15 Ben rattles off a laundry list of presenting jobs he had before launching his own business. - 4:00 How Ben bluff...

Mar 17, 202251 minSeason 4Ep. 255

How to know you are working on the right things. EP #254 - Shorty

Send us a text How would you know if your efforts are being directed in the right direction? The majority of businesses are driving blind and have no idea that this is having a significant impact on their operations. After listening to this episode, start tracking your cash flow. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.th...

Mar 15, 202210 minSeason 4Ep. 254
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