How to Scale a Video Business - podcast cover

How to Scale a Video Business

The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses. 

Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:

  1. Attracting high-value clients and increasing revenue
  2. Developing effective marketing and sales strategies 
  3. Improving project management and workflow efficiency
  4. Building and managing a talented team
  5. Pricing your services competitively and profitably
  6. Overcoming common challenges faced by video business owners


Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs. 

Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.

With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner. 

Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.

By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth. 

Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business. 


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Episodes

The money is in the boring jobs. EP #253 - Shorty

Send us a text Have you ever turned a boring job into something remarkable? There are tons of ways that you can do it effortlessly. And keep in mind that the amount of money you can make in film and television is mitigated by the type of work you do. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Mar 08, 202210 minSeason 4Ep. 253

How to focus and avoid distraction. EP #252 - Den Lennie

Send us a text Save 10 minutes every single day for a year. Plan and set your intentions for the day, week, quarter, and year. Get up early and meditate. Implement a thinking time. Follow these simple steps to help you become more strategic and focused in achieving your goals. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevi...

Mar 04, 202220 minSeason 4Ep. 252

How to protect cashflow. EP #251 - Shorty

Send us a text Cash flow management is critical for all businesses. To protect your company's growth, it's more important than ever to avoid cash flow issues and safeguard your money. Listen to this episode for some sound advice on how to protect your cash flow. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Mar 01, 202210 minSeason 4Ep. 251

How to Guarantee you Live the Life you want. EP #250 - Den Lennie

Send us a text Have you ever thought about the life you truly desire? You can have whatever you want in life; you just need to be crystal clear about what success looks like to you. Listen up to this episode and learn how a vision board can help you make that a reality. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideoment...

Feb 22, 202210 minSeason 4Ep. 250

Are you thinking big enough? EP #249 - Shorty

Send us a text Have you got a solid strategic plan in place now? Have you got a strategic number that you want to hit? As a business owner, your number one priority should be business development and having a systemized process in scaling your business. In this way, you can continually focus on growth, sales, and furthering relationships with existing clients. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support t...

Feb 08, 20229 minSeason 4Ep. 249

Why we've been quiet and what's happening next. EP #248 - Shorty

Send us a text Reset your marketing every year to ensure you're doing the right things to get the right results. The key is implementation. Go for quality over quantity. Just follow the process and guaranteed results are coming your way. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jan 25, 202210 minSeason 4Ep. 248

How to Plan For the Year Ahead. EP #247 - Shorty

Send us a text Planning is the key to business growth. Use the lessons learned and achievements made and turn them into an equation. Create strategic priorities for the year ahead to grow your business with less work and effort than the previous year. No amount of strategy is going to matter than focus. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagr...

Jan 18, 202212 minSeason 4Ep. 247

How to make success almost inevitable. EP #246 - Den Lennie

Send us a text Dear listener, a well-rested Den Lennie delivers, and delivers BIG in this must- hear episode. If you're wanting to be sitting pretty at the end of 2022, then you'll want to hear this episode. Den gets down to the nitty-gritty on what it really takes to explode your video production business's profits in 2022 and beyond. Here's a sneak peek at what you'll hear: A damn near perfect description of success and what it takes to get it . (This is what goal achievement and achieving suc...

Jan 06, 202222 minSeason 4Ep. 246

3 Key takeaways from 2021. EP #245 - Den Lennie

Send us a text Dear listener, in this episode, Den gets down-n-dirty and gives a heartfelt lesson that can truly set you up for 2022. What else? Well, Den reveals the 3 biggest lessons that came out of 2021...plus... gives people in the video production industry a seminar's worth of marketing and business lessons. Here's a sneak peek at what you'll hear: The single most powerful (and misunderstood) marketing principle in all of marketingdom. (Luckily for you, dear listen, Den not only understand...

Dec 29, 202124 minSeason 3Ep. 245

A mini-seminar on how to get out of a funk. EP #244 - Den Lennie

Send us a text Dear listener, Don't be fooled by Den's chill vibe on this episode. In this episode, Den drops more gems than a one-armed gem miner. If you're a videographer or in the video production industry, you'd be nuts not to hear this, especially if you're about to make a big business decision. Alright... Here's a sneak peek at what you'll hear: A mini-seminar on how to get out of a funk. (This is straight from a tough-as-nails woman who crossed the Atlantic ocean in a rowboat. - 3:00) Adv...

Dec 22, 202119 minSeason 3Ep. 244

Have you considered your future wealth? EP #243 - Shorty

Send us a text Wealth is not just about money. It is about time, money, and freedom. Wealth creates a greater purpose in your business journey. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Dec 21, 202110 minSeason 3Ep. 243

Is Cold outreach a good idea or bad idea? EP #242 - Den Lennie

Send us a text Dear listener, There are two types of videographers who should listen to this episode: (1) those who feel under pressure and can hear the wolves at their door, and (2) those who are sittin' pretty but want to take their business to even higher levels of success. Here's a sneak peek at what you'll hear: A “2-minute marketing trick” any videographer can use in the month of November to help keep business rolling in the door during the notoriously quiet months of December and January....

Dec 16, 202124 minSeason 3Ep. 242

Always be innovating. EP #241 - Shorty

Send us a text Are you innovating within your business? It costs way more to acquire a new customer than it does to retain an existing one. So, think about how you can improve and engage your clients on a deeper level so they won't leave you. Businesses that fail to innovate, die. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.t...

Dec 14, 202110 minSeason 3Ep. 241

How to get crystal-clear on your business goal. EP #240 - Den Lennie

Send us a text Dear listener, Is all this talk about "purpose over profit" just fluffy sentiment... or... could it be the secret to great profits? If you're in the video production industry and the above question interests you... well, what are you waiting for? Oh, you wanna know a little more about this episode? That’s fair enough. Alright… Here's a sneak peek at what you'll hear: Why value-driven businesses attract new clients like bees to honey while most profit-driven businesses have to hunt...

Dec 08, 202118 minSeason 3Ep. 240

Are you communicating to clients clearly enough? EP #239 - Shorty

Send us a text Onboard the client properly. Communicate the proposed timeline but also articulate the delays that might have an impact later on. Talk about how you like to communicate including what the milestones are. To help clients understand, ensure you have clear communication, a clear process, and a clear system. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: htt...

Dec 07, 20218 minSeason 3Ep. 239

When NEVER to make an important decision. EP #238 - Den Lennie

Send us a text Dear listener, Everybody has business goals but not everyone achieves them. Why is it that some do and some don't? There are plenty of reasons, but one major reason (perhaps the biggest) is revealed in this episode. Here's a sneak peek at what you'll hear: The single biggest bottleneck in your business, or anyone's business for that matter. (HINT: you can find this bottleneck in any bathroom. Just walk up to the sink, and lookup. - 1:05) A quick crash course in the 5-stages of bus...

Nov 25, 202123 minSeason 3Ep. 238

The power of a mastermind. EP #237 - Shorty

Send us a text It's about discussing business growth and expansion from different perspectives on the benefits of one over the other. It's bringing together like-minded people to add more perspective and value to solving problems. This is the power of a mastermind. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.c...

Nov 23, 20219 minSeason 3Ep. 237

Could videographers be the biggest hypocrites in business? EP #236 - Chris Schwager

Send us a text Dear listener, you're in for a real treat. Why? Here’s why: Den interviews a grizzled veteran in the video production industry, namely, Chris Schwager. Mr. Schwager generously shares many secrets of the trade he's picked over 20 plus years in the trenches. But first… …here's a sneak peek at what you'll hear: Being ahead of the curve in business is always a good thing, right? (Nope! Not always. Sometimes it can backfire as it did for Chris in 2019. Hear Chris tell this rough story ...

Nov 18, 202130 minSeason 3Ep. 236

How this one strategy added $15k on a project. EP #235 - Shorty

Send us a text Identify all the possible avenues where videos can be used to connect to customers. Be the alpha and stand out as someone who's clearly done more work than anyone else on the scene and providing not just a video service but also a sense of partnership. Businesses that adapt to a more holistic approach will win the game. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den o...

Nov 16, 202110 minSeason 3Ep. 235

The “3-word secret” to goal accomplishment. EP #234 - Den Lennie

Send us a text Dear listener, this may be the most valuable episode yet. If you follow the business advice Den freely (he could charge thousands for this information) gives in this episode and apply it to your video business, well, heck... unless you're beyond all help (and that’s not you), you can't help but start making bigger profits. Okay, here's a sneak peek at what you'll hear: What business owners can learn from the Humpback whales' migration journey. - 2:00 FACT: humans are far superior ...

Nov 11, 202128 minSeason 3Ep. 234

Why you need to actively celebrate your wins. EP #233- Shorty

Send us a text You have to take profits. You have to enjoy the fruits of your labor. It's one of the treats and thrills of running a business. It's self-care. If you don't celebrate some of your success, you won't be in the right headspace to grow. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Nov 09, 202111 minSeason 3Ep. 233

Common systemization myths debunked. EP #232- Den Lennie

Send us a text In this wicked good episode, Den delivers a mini-seminar on how to systemize your video business, and... do it in a way that won't leave you wanting to take a bath with an electrical appliance. Here's a sneak peek of what you'll hear: A caveman explanation of "scaling" a business. - 0:45 The litmus test for knowing if your video business is sellable or not . (Sadly, most buyers wouldn't touch the majority of video businesses with a 10-foot boom pole. Here's why... - 1:10 Did you k...

Nov 04, 202124 minSeason 3Ep. 232

Monthly Habits for success. EP #231 - Shorty

Send us a text Sometimes, the simplest strategies are the hardest to implement. Without strategic planning and goal, everything is going to be a mess. Focus on what you can control to build rhythm, habit, and consistency. Be clear on what you want and focus on it. All these can lead to success. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/de...

Nov 02, 202110 minSeason 3Ep. 231

How to use an ordinary diary to obliterate overwhelm. EP #230 - Den Lennie

Send us a text In this ridiculously good episode, Den obliterates every excuse in the book for not being productive and for feeling overwhelmed while running your business, and... gives a ton of proven and battle-tested methods, tricks, and strategies to overcome a lack of productivity, disorganization, and overwhelm. But first... Here's a sneak peek at what you'll hear: A dead giveaway that you lack systematization in your business. - 0:50 The #1 reason why most small business owners feel more ...

Oct 28, 202119 minSeason 3Ep. 230

The importance of relevance in your marketing - EP #229 - Shorty

Send us a text Can people trust your company? Are they going to get what they need and not end up with something overly creative or overly ambitious? This is where relevance comes in. It's very important to understand who you are talking to and know where they are at on their buying journey. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_l...

Oct 26, 202110 minSeason 3Ep. 229

How to overcome hang-ups over money and success. EP #228 - Den Lennie

Send us a text If you, dear listener, could click your fingers and magically have your life the way you want it, how would it look? Surprisingly, if you ask the average person what success looks to them, they'll look at you like a dog that's just been shown a card trick. They have no real clarity about what success would look like to them. And that's probably why most people don't live fulfilling lives - they don't really know what success means to them. Bottom line: If you feel like you need he...

Oct 20, 202123 minSeason 3Ep. 228

Adapting to the 'seasons' in your video business. EP #227 - Shorty

Send us a text Not every season needs to be a sprint to finish. Not every season needs to be a hard drive on sales. Sometimes you have to slow down to speed up. Having a team and taking some time out helps enormously and gives you time and space to think strategically. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomento...

Oct 19, 202111 minSeason 3Ep. 227

How to hire a team of employees on a shoestring budget. EP #226 - David Jenyns

Send us a text Today, Den brings back systematization guru Dave Jenyns. If you are looking to systematize your business or hire a new team member or virtual assistant or... you just want to streamline your business and maximize your profits, then don't miss this one. Here's a sneak peek at what you'll hear: A completely irrational (yet very common) reason why many video freelances refuse to hire a team or even just a virtual assistant. - 2:20 A stupid obvious way (but hardly anyone does) to shor...

Oct 13, 202130 minSeason 3Ep. 226

8 steps to scaling your video business. EP #225 - Shorty

Send us a text The 8 steps to scaling your video business are the skeletal structure of a high-performing business. If you build this up in the next 7years you will have a really solid business which is something that is saleable or if not, will provide you with an incredible income while doing whatever you want. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://w...

Oct 12, 202110 minSeason 3Ep. 225

Are you penny-pinching yourself out of business? EP #224 - Blake Jenkins

Send us a text Are you a filmmaker who does their own bookkeeping? If so, this episode may just be the most important thing you hear in regard to your business's accounting and profitability. Here's why: Den gets the privilege to chat to tax expert Blake Jenkins who specializes in helping business owners in the creative, film, and TV space. This one could truly help fatten your piggy bank, save you time and money, and keep you out of legal hot water. Here's a sneak peek at what you'll hear: The ...

Oct 06, 202130 minSeason 3Ep. 224
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