How to Scale a Video Business - podcast cover

How to Scale a Video Business

The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses. 

Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:

  1. Attracting high-value clients and increasing revenue
  2. Developing effective marketing and sales strategies 
  3. Improving project management and workflow efficiency
  4. Building and managing a talented team
  5. Pricing your services competitively and profitably
  6. Overcoming common challenges faced by video business owners


Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs. 

Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.

With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner. 

Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.

By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth. 

Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business. 


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Episodes

Time to gear up for the last quarter of 2021. EP #223 - Shorty

Send us a text What does success look like to you? What are you aiming to accomplish with your company? Strategic planning is an important element of growing your business and reaching your personal goals. Listen to this episode and start preparing for the final quarter of 2021. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.the...

Oct 05, 202110 minSeason 3Ep. 223

What nobody told you about creating better habits. EP #222 - Den Lennie

Send us a text Today... Den talks about a topic that is THE key to making real and lasting breakthroughs in your video production business. That topic, dear listener, is the topic of change and habit building. But... don't expect to hear the same old cliches and lessons on this topic. Here's a sneak peek at what you'll hear: A powerful goal-setting trick Den stumbled upon while working out on a rowing machine. Doing what Den mentions at 4:00 can increase your chances of hitting your goals.- 4:00...

Sep 30, 202128 minSeason 3Ep. 222

Are you fire hosing your marketing? EP #221 - Shorty

Send us a text It's important that you don't try and do everything at once. Think about how you approach your marketing and what you can do that is a better and higher use of your time and not just hosing new business opportunities. Don't tell people that you're consistent, show them. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie w...

Sep 28, 202110 minSeason 3Ep. 221

A quickie crash course in sales psychology. EP #220 - Den Lennie

Send us a text Today... Den delivers a no-nonsense, no B.S. message to video freelancers who are passionate about their work and their creativity, namely, how it can be a real trap when pitching your service to prospective clients. Here's a sneak peek at what you'll hear: The sordid truth about "creativity" most video freelancers don't want to hear. - 1:00 A monkey-simple sales principle even experienced video production owners don't fully understand. (The #1 reason why prospective clients turn ...

Sep 22, 202126 minSeason 3Ep. 220

Why your website probably sucks. EP #219 - Shorty

Send us a text How important a good website is at communicating and articulating a message with your target market. A great website should build trust and articulate in a way that will create an enormous impact on your target market. Just because you can, doesn't mean you should. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.th...

Sep 21, 202110 minSeason 3Ep. 219

An insider tip for selling your video production business. EP #218 - David Jenyns

Send us a text FACT: every business owner wants more freedom, more time, and more money. Another Fact: as a business owner, there's really only one way to achieve that, and that's what Den talks about with today's special guest Dave Jenyns. Dave is the author of the highly acclaimed business book titled SYSTEMology and... one helluva sharp businessman. In this episode, Den gets Dave to spill the beans on how he managed to create more freedom, time, and money with his video production business. D...

Sep 16, 202129 minSeason 3Ep. 218

In business, done beats perfect every time. EP #217 - Shorty

Send us a text Bringing together a team of incredible people can help you expand your business. Create a success-oriented business culture and allow your team to grow. Listen up and learn how to create more opportunities and scale your business. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Sep 14, 202111 minSeason 3Ep. 217

How Nick was thrown in the deep end filming the Olympic diving. EP #216 - Nick Bell

Send us a text Today... Den chats to an old palsy-walsy named Nick Bell. Nick's a fiendishly good freelance videographer who's just got back from a gig that's almost every videographer's wet dream - filming at the Olympics. Here's a sneak peek at what you'll hear: A “30-second breakdown” of Tokyo's Olympic diving camera set up. - 4:00 Nick's “down-n-dirty” years . (Hear about Nick's humbling experience when building up his videography career as an Englishman in New surroundings, namely, Australi...

Sep 09, 202132 minSeason 3Ep. 216

What's your why? EP #215 - Shorty

Send us a text Do you know why you're doing what you're doing? The power of purpose is similar to the energy of light magnified by a magnifying glass. The more control you have over who you work with, the more fulfilling your business life will be. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Sep 07, 202110 minSeason 3Ep. 215

Why paying more tax is a good thing. EP #214 - Blake Jenkins

Send us a text Today... Den talks to tax expert Blake Jenkins. Blake is the senior account manager at Count Out Loud - an accounting firm that serves the film, media, and creative sectors. If you're a video freelancer or owner of a video production company, this could very well be the most profitable episode you ever hear. Here's a sneak peek at what you'll hear: Why paying more tax is a good thing. - 0:45 Why Tax accountants shake their heads and roll their eyes when small business owners spend...

Sep 02, 202128 minSeason 3Ep. 214

Chances are you may need some help to hit your goals. EP #213 - Shorty

Send us a text Do you have any objectives that you think are too difficult to accomplish? Listen up and discover how a helping hand can help you achieve your goals more quickly. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Aug 31, 202110 minSeason 3Ep. 213

A “3-minute” crash course in digital marketing. EP #212 - Den Lennie

Send us a text Today... Den breaks down a very sophisticated (and powerful) marketing concept - making it caveman simple to understand and implement. Here's a sneak peek at what you'll hear: Legendary copywriter Eugene Schwartz's ingenious marketing insight that even some pro marketers don't know, much less understand it. - 1:00 The dumb mistake almost every business owner makes when creating their sales and marketing messages. This blunder is committed before they even write or speak a single w...

Aug 25, 202121 minSeason 3Ep. 212

Subscription video packages, do they work? EP #211 - Shorty

Send us a text Today, I'm going to discuss how well subscription video packages work. Listen to this episode to learn how to avoid the pitfalls you may encounter along the way. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Aug 24, 20219 minSeason 3Ep. 211

When it's good to think negatively. EP #210 - Den Lennie

Send us a text Today... Den talks about one of the most exciting, glamorous, and thrilling topics you could ever imagine. What is this amazing topic? It's this: strategic business planning. Huh? You think that intro is full of hyperbole? Okay, I don't blame you for thinking that, but I would hold off judgment if I were you. Trust me, if you haven't heard Den talk about strategic business planning before, you, my friend, are in for a real treat. You see, the information in this episode has the po...

Aug 18, 202120 minSeason 3Ep. 210

Do You Know Your Worth? EP #209 - Shorty

Send us a text Do you know what you're worth, or do you always doubt yourself? When you can tell people what you charge without hesitating, it shows you're completely aware of your worth. It indicates you recognize your value and respect yourself enough to ask for it. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentor...

Aug 17, 202110 minSeason 3Ep. 209

Ever wonder where all your time goes each week? EP #208 - Den Lennie

Send us a text Today... Den slides his jab about all things business scaling and leadership. Den believes the two go hand in hand when it comes to scaling a business, and... on this topic, Den knows whereof he speaks. Here's a sneak peek at what you'll hear: "I wanna grow my business but I don't want to have any ----- !" Can you guess how that sentence ends? Listen in at 1:20 to find out. (Barely a week goes by where Den doesn't hear this gripe come out a video freelancer's big yap.) What's more...

Aug 12, 202119 minSeason 3Ep. 208

The REAL secret to scaling your video business. EP #206 - Den Lennie

Send us a text Today... Den gives a mini crash course in creating rock-solid and reliable-as-the-sunrise business systems. If you want to know about proven and battle-tested business systems that make businesses more efficient, more stress-free, and more profitable, then click on that play button. But first… Here's a sneak peek at what you'll hear: The little-talked-about reason why most video freelancer's business numbers rarely ever increase or decrease more than 10 percent each year. - 2:15 T...

Aug 05, 202123 minSeason 3Ep. 206

Planning to grow in August? EP #205 - Shorty

Send us a text Are you planning to consistently grow this month? Goals are effective because they direct attention to attaining desired outcomes. Continue to build your business by listening to this episode. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Aug 03, 202110 minSeason 3Ep. 205

What the hell is copywriting? ... and why you should care. EP #204 - Jaimee Maree of Savvy Copy

Send us a text Today... Den interviews Jaimee Maree who is the founder of Savvy Copy - a direct response copywriting agency. Ah, so what? Here's the so what: If you want to know how to turn your website visitors into paying clients, then listen closely to this episode, because Jaimee reveals nitty-gritty details on how to do just that. Here's a sneak peek at what you'll hear: What the hell is copywriting? ... and why you should care. - 3:00 Why probably 99% of video freelancers who write their o...

Jul 29, 202136 minSeason 3Ep. 204

How to manage overwhelm. EP #203 - Shorty

Send us a text When you're overwhelmed, it's difficult to function. Listen in for some advice on how to deal with and reduce the sense of being overwhelmed. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jul 27, 202111 minSeason 3Ep. 203

Why the number “1” is the most dangerous number in business. EP #202 - Andrew Fowler of Lux Films

Send us a text Today... Den has Andrew Fowler in the studio. If you don’t know already, Mr. Fowler is the founder of Lux Films which is a UK-based video production company whose bread and butter is filming live events. But COVID hit and now making good money in live events is now like nailing jello to the wall, right? WRONG! In fact, Andrew's video business has doubled since COVID hit. How did he do it? Well, listen to this episode and Andrew will tell you exactly how he did it. Here's a sneak p...

Jul 22, 202136 minSeason 3Ep. 202

Is It Time You Embrace Video Strategy? EP #201 - Ben Amos

Send us a text Ben Amos returns to this episode to help us better grasp the relevance of video strategy in your business. Listen in and glean some valuable information from this episode. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jul 20, 202113 minSeason 3Ep. 201

Den's Clint Eastwood Story (And Episode 200!) EP #200 - Den Lennie

Send us a text Today, you'll hear the story of how a pasty white kid from Scotland made his way to Australia's magical Sunshine Coast with nothing but a few bucks to his name and a dream of making an impact in the video production industry. That's right. Today, Den Lennie tells his story. You'll hear about Den's good times, bad times, and shenanigans that happened along the way. Here's a sneak peek at what you'll hear: Two obvious things (that most people stubbornly refuse to do) Den did to get ...

Jul 15, 202120 minSeason 3Ep. 200

Are you following up enough? EP #199 - Shorty

Send us a text Do you have a system in place for following up with leads? Listen to this podcast to understand why it's critical to follow up with existing clients in a persistent but not obnoxious manner. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jul 13, 20217 minSeason 3Ep. 199

Winning More High Value Projects. EP #198 - Den Lennie

Send us a text Today, Den gives a crash course in sales, marketing, and the all-important (but severely underutilized) sales follow-up. This is quite possibly the most sales-inducing, profit-making episode Den has even done. Here's a sneak peek at what you'll hear: The knuckle-dragging mindset many video freelancers have about selling. Most video freelancers couldn't sell a life jacket to a drowning man, much less sell a prospective client on hiring their services. And, it's almost entirely beca...

Jul 07, 202117 minSeason 3Ep. 198

We're halfway through 2021, Are You On Target? EP #197 - Shorty

Send us a text Are you happy with the work you're doing? You should keep track of the activities you perform on a regular basis to reach your business objectives. In this episode, you'll get some amazing ideas! Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jul 06, 202110 minSeason 3Ep. 197

Generating Leads & Enquiries. EP #196 - Den Lennie

Send us a text Today, Den gives a mini crash course in online marketing and gives plenty of battle-tested tips and tricks that video freelancers can implement immediately. Here's a sneak peek at what you'll hear: Why "thinking big" can screw up your entire marketing campaign. - 1:10 When focusing on video "production" can hurt your freelance business. - 1:45 The only REAL way to bulletproof your business from the pandemic and other business-killing threats that are lurking around the corner. - 2...

Jul 01, 202116 minSeason 3Ep. 196

The perfect quoting template. EP #195 - Shorty

Send us a text Do you create effective systems? A perfect quote template can make a huge difference in your business. It helps you to focus on building your business rather than paperwork! Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jun 29, 202111 minSeason 3Ep. 195

Marketing Your Offer To Ideal Clients. EP #194 - Den Lennie

Send us a text Today, Den reveals all his best marketing techniques, tricks, and strategies for potentially attracting a horde of new clients and whipping up a flurry of new business. Here's a sneak peek at what you'll hear: 8 damn good reasons why you should visit Den's homepage right quick! And no, this is not so you can read all about Den's accomplishments or look at Den's handsome mug. No . (There is something on Den's website's homepage that can potentially help freelance videographers attr...

Jun 24, 202115 minSeason 3Ep. 194

How to never feel alone in your business again. EP #193 - Shorty

Send us a text Have you ever felt alone in your business? We’ve all been there, but now you can be in an awesome group and accelerate your business. Listen up and let me tell you about the VBA! Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show Connect with Den on Instagram: https://www.instagram.com/den_lennie www.thevideomentors.com...

Jun 22, 202111 minSeason 3Ep. 193
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