How to Scale a Video Business - podcast cover

How to Scale a Video Business

The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses. 

Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:

  1. Attracting high-value clients and increasing revenue
  2. Developing effective marketing and sales strategies 
  3. Improving project management and workflow efficiency
  4. Building and managing a talented team
  5. Pricing your services competitively and profitably
  6. Overcoming common challenges faced by video business owners


Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs. 

Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.

With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner. 

Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.

By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth. 

Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business. 


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Episodes

Clients Aren’t Buying Talent Anymore- Here’s What They Are Buying (And How to Sell It)

Send us a text In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone. The punchline? In today’s market, positioning beats talent . You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less sk...

Jun 16, 202512 minSeason 7Ep. 373

Why Most Creatives Will Be Replaced by AI (and What the Smart Ones Are Doing Now) Ep #372

Send us a text “AI is coming for your job — and if you think it’s not, you’re kidding yourself. But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you, there’s a tsunami coming. In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge. If you want to be a first mover, not a casualty, this one’s for you.” (And if you’re serious abou...

Jun 10, 202514 minSeason 7Ep. 372

Did AI Just Take Over My Podcast? Let’s Talk About It… EP #371

Send us a text Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience. He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master. Key insights covered: Why clients having AI tools doesn't threaten skilled videographers How to get ahead of the curve instead of hiding from change The biggest opportunity: usin...

May 30, 202511 minSeason 7Ep. 371

Burnt Out & Underpaid? Why Most Videographers Stay Stuck (Until They Do This) EP #370

Send us a text You’re working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water. Sound familiar? In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the feast-or-famine cycle, and how you can break free without turning into a pushy salesman. If you’re an introvert or just tired of the hustle, this one’s for you. We’re diving into the syst...

May 21, 202510 minSeason 7Ep. 370

He blew up the Death Star - And Taught Me This Life-Changing Business Lesson! EP #369

Send us a text This week's episode is a personal one. Den shares the incredible story of Bruce Logan ASC - the man behind the Death Star explosion in Star Wars — and the humbling lessons he learned from working with him. But it’s not just about nostalgia. Den also pulls no punches about the real state of the video industry in 2025: budget cuts, slower sales cycles, and why many creative businesses are quietly collapsing without realizing it. You'll learn why "good enough" might actually save you...

Apr 29, 202515 minSeason 7Ep. 369

Why I’m Giving Away $10K of Training for Free EP#368

Send us a text After three decades behind the camera, I’ve made a big call… In this episode, I’m announcing something I’ve never done before: I’m releasing my entire archive of foundational training , shooting, lighting, camera operation, all for free on YouTube. These trainings once sold for thousands. Now, they’re yours to learn from, build on, and share. Whether you’re just starting out or you’ve been in the game a while, this is the kind of practical, real-world knowledge you won’t find on T...

Apr 24, 202513 min

The 1-4-8 Rule That Changed Everything: How Matt Smolen Scaled Balloon Tree Without Burning Out EP#367

Send us a text Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow? In this episode, Den sits down with Matt Smolen , founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio. Matt reveals: The 1-4-8 rule that created consistent monthly revenue How he finally stoppe...

Apr 07, 202554 minSeason 7Ep. 367

From $25K to $500K: How Caleb Transformed His Video Business - EP#366

Send us a text In this inspiring conversation, Den Lennie sits down with Caleb Maxwell from Hebron Films to unpack the real, behind-the-scenes journey of growing a video production business from a struggling startup to a thriving six-figure operation. Caleb shares the raw truths of making just $25K a year, hitting revenue ceilings, and the pivotal role coaching played in scaling up to $500K. This episode explores what it really takes to grow sustainably in the creative industry, from overcoming ...

Mar 31, 202546 minSeason 7Ep. 366

$5K vs $27K Project – The ONE Question That Changed Everything - EP#365

Send us a text In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days. From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom. I break down how adopting a business mindset , asking deeper diagnostic questions, and moving away from transactional pricing can unlock long-term c...

Mar 23, 202520 minSeason 7Ep. 365

He Almost Quit… Now He Travels the World! 🌍🎬 EP #364

Send us a text Jay Moyes was this close to giving up on his video business dreams He was ready to trade his camera for a wrench and go back to .. But instead? He built a six-figure video business and now gets paid to travel the world, filming in incredible locations. And the craziest part? It all came down to one decision that completely changed everything. If you’ve ever felt stuck in your creative career or wondered if success is really possible, Jay’s story might be exactly what you need to h...

Mar 17, 202523 minSeason 7Ep. 364

How to get clients today! EP #363

Send us a text 📞 Waiting for work to come to you? It’s time to make the first move. When business slows down, it’s easy to get stuck in waiting mode—but the best opportunities often come from the connections you’ve already made. This episode dives into practical ways to generate leads and secure work during lean times. We explore the power of checking in with past clients and nurturing existing relationships to unlock new business. You’ll also hear insights on cold outreach, the power of referr...

Feb 04, 202531 minSeason 7Ep. 363

Podcast Pivot: Lessons Learned & Our New Game Plan! EP#362

Send us a text In this candid episode, Den shares a behind-the-scenes look at what's been working and what hasn't - on the podcast. After experimenting with a new format featuring multiple video mentors, the data shows it's time for a change. Den announces a shift back to engaging solo episodes and one-on-one interviews while introducing an exciting new approach: live problem-solving sessions for video business owners. Tune in to hear how you can participate and help shape the future of the podc...

Jan 31, 202510 minSeason 7Ep. 362

How to avoid Burnout and achieve Balance! EP #361

Send us a text 🔥 Are you fired up and ready to go for 2025, or 🤔 already in need of a reset? Burnout can creep in when you’re juggling growth and balance, but it doesn’t have to be inevitable. This episode unpacks how delegation, prioritisation, and self-reflection can keep you focused on what matters most. We explore the value of building a strong support network and how hobbies, creative outlets, and physical activity can help you recharge. You’ll also hear tips on embracing rest, practising...

Jan 21, 202531 minSeason 7Ep. 361

How Does The Market Perceive You? EP #360

Send us a text In this episode, Den reflects on the importance of perception and clarity in running a video production business. He emphasizes the value of niching down to stand out in a crowded market, the significance of keeping strategies simple and focusing on measurable goals. Den also shares insights on effective marketing strategies, including Instagram content and targeted ads, while stressing the importance of maintaining work-life balance. 💡 Download the Little Black Book of Video Bus...

Jan 14, 202510 minSeason 7Ep. 360

Time to Reset - Strategic Time Management & Habit Audit! EP #359

Send us a text New Year – New Strategy! ✨ 📈 The start of a new year is the perfect time to take stock of what’s working—and what isn’t. We explore how strategic time management and a deep dive into your habits can unlock new levels of success, both personally and professionally. You’ll hear actionable tips on how to prioritise, stay disciplined, and make smarter decisions with your time. And how seemingly small distractions—like partying or indulging too often—can impact your productivity and l...

Jan 07, 202532 minSeason 7Ep. 359

Goal-Setting Techniques for Video Business Owners in 2025. EP #358

Send us a text In this episode, Den kicks off the New Year with a reflective and actionable episode. He emphasizes the importance of revisiting past achievements and lessons to set the tone for success in 2025. 🚀 Den introduces a simple yet powerful exercise to identify wins and lessons from 2024, encouraging listeners to align their goals with their most significant insights and aspirations. The episode highlights the value of weekly accountability, gratitude, and thoughtful planning, undersco...

Dec 31, 20248 minSeason 7Ep. 358

Pause. Reflect. Recharge. Repeat. EP #357

Send us a text 🎄Merry Christmas! In this special holiday episode, Den Lennie reflects on the past year in the video industry and shares a heartfelt message about rest, resilience, and the road ahead. He emphasizes the importance of taking time off to rest, reflect, and recharge during the holiday season. Den acknowledges the challenges faced by many in the video industry over the past year and highlights the value of lessons learned from overcoming difficulties. Whether you’re celebrating today...

Dec 24, 20247 minSeason 7Ep. 357

Turning Your Passion and Purpose…Into Profit! EP #356

Send us a text What does it take to thrive in a male-dominated industry? 🎥 With only 4% of filmmakers being female, Alana Tompson knows the challenges firsthand. A talented DP, Alana shares her journey from working on Whale Wars to launching her all-woman production company, Said & Done Media . Often the only woman on set, those experiences fuelled her passion for creating inclusive spaces and driving change. We explore her transition from dancer to filmmaker, balancing motherhood and entre...

Dec 17, 202452 minSeason 7Ep. 365

Winding Down and Reflecting. EP #355

Send us a text In this episode, Den shares insights from recent events, including a business growth summit and a mastermind session for videographers. He reflects on 2024's wins and challenges, offering actionable strategies to help listeners plan for a productive and fulfilling 2025. 🚀 Topics include the importance of self-reflection, setting creative and business goals, leveraging marketing platforms like LinkedIn and YouTube, and building scalable systems for growth. Download the Little Blac...

Dec 13, 202413 minSeason 7Ep. 355

Clients Ghosting? 👻 Ghost-Proof Your Sales Strategy! EP #354

Send us a text Boo! Have you ever had a client on the hook and then poof ! Gone...👻 Today, the Mentors dive into the challenges of ghosting in business, especially in client relationships and sales. They share personal stories of being ghosted and explore strategies to combat this issue, emphasizing the importance of follow-ups and nurturing leads. This episode also highlights the role of CRMs in managing client interactions and the necessity of systemization in business operations. Don't miss ...

Dec 03, 202434 minSeason 7Ep. 354

The 30-Day Close a Whale Sprint! EP #353

Send us a text Are you feeling the pinch in your video production business? 📉 In this episode, Den Lennie explores why many video businesses are struggling and share strategic ways to overcome these challenges. Tune in for practical advice on client engagement, sales strategies, and a special opportunity to scale your business with the "30-Day Close a Whale Sprint." 🐋 Don’t miss this chance to level up and secure your biggest deals yet! 💼 Download the Little Black Book of Video Business Secre...

Nov 26, 202419 minSeason 7Ep. 353

Proving to Clients You’re a Reliable Creative! EP #352

Send us a text What does it really take to be a reliable creative? ✅ We chat about why trust and reliability are so important in building great client relationships and how having a clear process can help you deliver every time. We bust the myth that being creative means putting your own vision ahead of your clients' needs, and share how systemizing your business can actually give you more space to be creative and keep your clients happy. 🙌🎨 TVM: Den Lennie, Andy Johnston, Caleb Maxwell and Ma...

Nov 19, 202433 minSeason 7Ep. 352

Unlocking Growth: Pro Strategies for Scaling Your Video Business! EP #351

Send us a text 🎙️In this episode, Den dives into new approaches for running and scaling a successful video business. He discusses the importance of testing formats to boost listener engagement, shares a personal journey of balancing work and life while traveling in New Zealand 🌄, and previews the upcoming Video Business Accelerator One Day Summit in Melbourne 🎟️. This exclusive event will gather industry experts to help video professionals refine their strategies, overcome business challenges...

Nov 12, 202416 minSeason 7Ep. 351

The Five Must-Follow Marketing Tips for Videographers! EP #350

Send us a text If a filmmaker creates amazing work but has barely any clients, are they really in business? Grant Jamison breaks down how to turn your talent into a brand that attracts clients! 🎥 As a video mentor and filmmaker, Grant shares how he transformed his business, Lift, into a success by embracing the power of marketing. From early mistakes to those pivotal "aha" moments, he explains why marketing is every filmmaker's secret superpower. We dive into the value of consistent posting, sp...

Nov 05, 202446 minSeason 7Ep. 350

Three steps to get better clients for your Video Business! EP #349

Send us a text How do you focus on landing the right clients rather than simply chasing more Many people focus on simply getting clients, but having the right clients can make all the difference. 💡 We explore how identifying who your ideal clients are, understanding the problems you solve, and knowing why you’re the best fit is key to success. We also break down the three steps to securing better clients: identifying your ideal client, getting their attention, and communicating effectively to b...

Oct 22, 202427 minSeason 7Ep. 349

Video Business Growth: Overcoming the Freelancer Identity Trap! EP #348

Send us a text What does it really take to shift from being a freelancer to a business owner? In this episode of The Video Mentors , we break down the mindset changes, tackle the challenges, and explore how finding the right community can make a huge difference in your journey. We also dive into the value of investing in paid coaching to boost your motivation, accountability, and overall growth, both in business and in life. 💡 🌱 TVM: Den Lennie, Andy Johnston, Caleb Maxwell, and Matt Smolen. D...

Oct 09, 202434 minSeason 7Ep. 348

Getting out of your own way! EP #347

Send us a text Mindset matters! The Video Mentors tackle the internal roadblocks that hold business owners back. They break down how filmmakers can move past fear, discomfort, and self-doubt to reach the next level of success. Sharing simple yet powerful strategies, like taking bold action, learning how to prioritise your time, and finding your “why” to stay motivated. 🧠🚀 TVM: Den Lennie, Alana Tompson, Andy Johnston, and introducing new Mentor Grant Jamison. Download the Little Black Book of ...

Sep 24, 202428 minSeason 7Ep. 347

The Power of Niching! EP #346

Send us a text The Video Mentors dive deep into the world of niching, from targeting specific industries to honing in on geographic areas and stylistic approaches. The conversation unpacks both the benefits and challenges. You'll hear personal journeys from the team on how embracing a niche has shaped their business, boosted financial success, and created more satisfying client relationships. 💡📈 TVM: Den Lennie, Andy Johnston, Caleb Maxwell, and Matt Smolen Download the Little Black Book of Vi...

Sep 10, 202443 minSeason 7Ep. 346

How to Overcome Procrastination! EP #345

Send us a text #JFDI! Take action and tackle tasks head-on. In this conversation, The Video Mentors explore practical ways to overcome procrastination, emphasizing the importance of prioritizing tasks, setting clear goals, and celebrating small wins. They share their own experiences and offer actionable tips and tools to help you stay focused and productive at work. 📈🎥✨ TVM: Den Lennie, Alana Tompson, Caleb Maxwell, and Matt Smolen Download the Little Black Book of Video Business Secrets: The ...

Aug 27, 202429 minSeason 7Ep. 345

Meet The Video Mentors! EP #344

Send us a text Are you tired of going it alone with your video business? In this episode, Den Lennie introduces The Video Mentors and the three established video production businesses that will be sharing their knowledge and experiences. Andy Johnston, Caleb Maxwell, and Matt Smolen discuss the journey of transitioning from being a creative filmmaker to a business owner. They emphasize the importance of understanding the business side of the industry and how it can actually enhance creativity. �...

Aug 13, 202437 minSeason 7Ep. 344
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