I publish a lot. Monday, Wednesday to Friday. Sometimes I've published every day. It's a lot of work, but I really enjoy it. And a couple of weeks ago, I did a podcast as a guest and somebody asked me after the show, they said, Hey, you publish a lot. Like that is a crazy schedule that you hold. How do you do it? And a lot of times I say, Hey, look, here's my schedule. This is how I do it. It's a little crazy at times, but if I plan enough, I can get it done. And I gave them the reason
why I did it. And they were like, wow, okay, that's pretty cool. And a lot of times, it's against what other people say. You know, all the experts, the quote unquote experts. But it works for me. So if you're here to listen to, hey, this is, I wanna be a science communicator, I wanna publish online, whether it be a podcast, whether it be a video podcast, whether it be videos, a vlog, or whatever, but I don't know how much I can do, how much content I can come up with. It works with what you work
with, what you can do. Do what you can do, do what you're comfortable with. But I'm going to talk about why I do what I do and how I do it on this episode of the How to Protect the Ocean podcast. Let's start the show. Hey everybody, welcome back to another exciting episode of the How to Protect the Ocean podcast. I'm your host Andrew Lewin, and this is the podcast where you find out what's happening in the ocean, how you can speak up for the ocean, what you can do to live for a better ocean
by taking action. And on today's episode, we're going to be talking about this podcast and about what I do that makes me happy. A lot of times I say I do this for a living, but it's Not technically true. I do this a lot and it's almost like a full-time job, but I do it as a bit of a side hustle. I like to call it. I don't make a ton of money on it. In fact, I don't make a lot of money on it, but I do love what I do and I do spend a lot of time on it. I do it because I love it.
It keeps me connected to the ocean while I'm here in Ontario, Canada, surrounded by the beautiful Great Lakes, but I love the ocean so much. I want to stay connected with the people and the stories and everything that goes on. I want that to happen so that you can get involved. You can find out what's happening with the ocean. And in that, in my mission is to make sure I cover everything that I can cover as much as I can. Because there's a lot of information out there and I want you
to get it into your earbuds, right? As easily and effective as possible through this podcast. That's why I do what I do. Now I publish a lot. A lot. I publish Monday, Wednesdays, and Fridays. And I love to do that. I love to publish Monday, Wednesdays, and Fridays because I can get more information out there. And I love to talk about the ocean. It keeps me connected. It's almost like a full-time job, right? But I have a full-time job that actually helps
me pay my mortgage. This full-time job helps me follow my passion, do what I love to do. If I was able to do this full-time, I'll tell you I would do this full-time. I'd probably put out more content. But regardless, as I work towards that, I'm here to continue to provide the information because I think it's necessary. I think it's part not only of my mission, but I feel like it's really helpful for people, right? I may not have the biggest podcast, not even close, but I continually produce.
And for a lot of the podcasts that have come and gone, I'm still here. And there's a reason why I keep it independent, and I'll talk about that in a second, but I'm still here. I'm still producing. Right. I still publish episodes. So a lot of times I've outworked other podcasts. A lot of times I continue to just put it out. And that's important. But today I'm going to talk about why I do it. and how I do it, because I think that's really important. I
mean, you've kind of heard the why. I feel this necessity to put out this information because I continue to meet people who don't know anything about the ocean. And so when I say, hey, if you want to find out more and people are interested, listen to my podcast. Here it is, How to Protect the Ocean. I can share it. I can send a link to it. What's your favorite podcast app? All right, I'm going to send it to you. Take a listen. Let me know
what you think. It's time that we have call to action. It's time that I get more aggressive in sharing it. I'm more apt to share it to people now than I was when I first started because I'm more confident in the podcast. I've heard feedback. I get a lot of reviews, which is nice. Not lately. By the way, I need some more reviews lately. I'd love to hear what you think about these episodes and the podcast. Just go to Apple or go to Spotify or your favorite podcast
app, and if you can leave a review, please leave a review. I'd love some updated ones. I think the last one I had was in 2022. So I need those reviews. I'd love to hear. I just like to hear the feedback. So it's always great. But I digress. I do this because I love it. But I do this as a second,
you know, as a second thing, right? It's the second thing. It's the third thing, really, because I'm a parent of two teenage daughters, wonderful teenage daughters who are going through high school and they need some help, some guidance as a parent does. Right. And then I have a full time job that pays my bills, that takes up most of my day. So it's a lot of work. It's a lot of work. And I need to stay focused. So the first thing that I do is I stay focused. I get sleep. I work
out. I try and stay healthy because I'm sitting a lot. I'm not doing as good of a job that I'd like, but I'm trying to stay focused. And to stay focused, I use a lot of healthy things. And one of those healthy things I've talked about in this podcast before is magic mind. Magic mind is probably my little shot of focus that I like to have. It's this sort of elixir that I have every morning. And the people at Magic Mindset, they reached out to me. And they were like, hey, you need to
try this. This is really good. And it's got a lot of natural ingredients that I have. What I like about it is the caffeine release. It's like a timed release. So when I have it, it's not like a shot of adrenaline that I get. But it actually works to release the caffeine over one
to three hours. And it just kind of gives me that energy to focus especially when I'm about to work after a long day at work or after parenting or after coaching football or whatever that I'm doing and I need to put out an episode I do that I use those as a little bit of a shot of like focus and then it gives me a little bit of energy That goes a long, long way. So, you know, as I as I do this and as I talk about
this stuff, I would love for you to benefit as well. If you're doing a lot in a day, you're trying to get your career on track, communications or scientific or conservation. But I wanted to give you a limited time offer that gets you up to 48 percent off your first subscription or 20 percent off a one time purchase with the code TheOceanBlue20. All one
word, THEOCEANBLUE20 at checkout. Put that in and go to magicmind.com forward slash THEOCEANBLUE and then at the checkout put in THEOCEANBLUE20 for 20% off a one-time purchase or 48% off your first subscription. I highly recommend it. It keeps me focused to put out episodes Monday, Wednesday, and Friday. Now I have to admit, I've been very, over the last few months, I've been very tempted to put out an episode a day for the weekday. So Monday to Friday, put out an episode a day. And
I tried to do that in June. I did that in June. I did it for two weeks. I did it for during Oceans Week because I wanted to do something special for Oceans Week. I had a lot of content. A lot of people contacted me beforehand. I did a bunch of interviews. I put out, you know, five days a week pieces of content. It was great. I enjoyed it. It was a lot of fun. It was a lot of work though because I was traveling that week. It was a lot of work. I had to record going in during
the week. I was at a conference for my work. I was traveling. It was very difficult to do. When I got back that next week, I tried doing it again. I didn't get a good track record of doing it, so I stopped. I felt a little bit exhausted when I did it. When you put a podcast together, it's a really great thought. And when you're thinking about launching one, you're like, oh, this is really good. It's going to be really helpful. And it is helpful for
your organization, for you as an individual. It is helpful to continually, consistently put out episode, whether whatever that schedule is works for you. It helps, but it is still a lot of work. You know, depending on what you want to do, it is still a lot of work. And so to do that work, you have to actually put
in that time and put in that work. And it's going to be slow at the beginning, but it gets faster and faster as you go through, as you find your style, as you find your workflow and what works for you and what doesn't, right? That's the big benefit. And so for me to put out five days a week I have to
batch record, even with three days a week, I batch record. So on the weekend, I look up some stuff or I have something planned or an interview planned that I record a couple of weeks ago or that week, and for the next week, I have planned. So right now, this is my second episode of next week of what I'm gonna put out. I already did my first episode, I'm doing my second episode right now, and I've got a third episode during the week that I'm gonna be doing an interview, which will
come later on on Friday, the next episode. But I batch record on the weekend so that I can make sure that I have something ready for that week so that I don't do it during the week. I'm not tired. The shows are better. They're more thoughtful. I can think about them. I can plan them out a little better. And then I go and I do
those episodes. But when I edit, it's a quick edit. I think a lot of the people when we talk about creating content as content creators, whether you're in science, whether you're an entrepreneur, whether you're doing wine, it doesn't matter what genre or what niche you're in, if you're putting out content to advertise or you're putting out content as a method of connecting with an audience to sell something or to sell a message or to give off a message, A
lot of people don't talk about the editing and the time it takes to edit and put things together. A lot of times we talk about the recording, what equipment you need and all that kind of stuff. We focus on that because that's the beginning stage. That's the first thing you want to do is you want to go out and buy equipment. You've got to plan your show. The launch is really important, but what we don't talk about
is the maintenance. How many episodes do you do a week? When do you know to increase? When do you know to decrease if you want to go more? How do you know what content? Can I run out of content? All those questions are questions that people ask all of the time. A lot of creators who are talking about podcasting or content creation, they talk about it a little bit here and there, but not really a huge focus from what I've seen. But the editing is really not focused
on other than actual specific. This is how you edit or this is how you edit this. There's a lot of content around that, but the actual process and what you feel comfortable with and what you don't feel comfortable with and what it matters for your workflow. So for me, as an example, I put out three episodes, sometimes five. I put out three episodes a week. Well, I can't spend four
hours editing an episode. I have to let that episode go as is almost I have to make sure that everything that I say it's a planned You know, script or it's a planned bullet point. So I know exactly what I want to say. I am not a Polish speaker. I am not a broadcaster or radio host. I'm somebody who's passionate about the ocean. I have a good background in ocean conservation, a decent background in ocean science. I haven't practiced research in a long time, although
I read a lot about it. But I'm a communicator and I want to put out as much content as possible that my schedule allows and that I enjoy, but I can't spend four hours an episode editing. I have to kind of just do a five to ten minute edit and let it go. And that's my process. That's my workflow. You know, you get this episodes as is with the ums and the ahs. And sometimes the awkward pauses kind of gets out, but I try and edit those out. But I, I basically
record, I'm going to record this episode. I'm going to stop it. I'm going to add music to the front and the end as you hear, as you go. And I just kind of clean it up a little bit, spend about five to 10 minutes, and then I export it. And then I do the show notes, use a little AI to do the show notes to help me do that. And then I'm done, right? And then I upload it. But then you
upload it, then what? Well, you got to promote it. You got to let people know about it, whether it be on social media, whether it be getting on other podcast episodes. So there's a lot of work into that and some of it gets sacrificed. And it really depends on what you want to do for your show. There are people who dedicate their entire life or their entire timetable to promoting and recording their podcast, which I admire. So they will invest their time, they will sacrifice maybe working or
jobs and just focus on that full time. And what they'll do is they'll get, you know, get on other podcasts, talk to other podcasters about the show and what they want to do and offer value on other shows. Whereas like for me, I produce my episodes, I share them here and there, but essentially the people who are listening are the people who are going to get the episodes. If you share the episode, that's great. If you think, hey, you know, my buddy or my family member or my partner may
enjoy this episode, so I'm going to send it to them. And that's great, right? That's what I love to hear. Colleague, whatever that might be, professor, hey, Andrew covered your story recently that you did or your research that you did. So here it is. What do you think? Hopefully they like it. Hopefully I did them justice. But we put that together because I put that together because I love to do what I do, but I don't necessarily have all the time to do the promotion. Hopefully
that'll change in the future as things open up. Football season's done soon. And I can do more work on that. But that's where I really stand when I put out the stuff. There's sacrifices that I have to make in editing, in promotion, right? There's sacrifices. But as long as I still get to talk to you three times a week, I'm happy. You get to hear my voice and what I'm saying, and hopefully you like it enough to listen to it
three days a week. You don't have to listen to it three days a week. You can listen to it every once in a while and binge it or whatever that might be. Some of my audience members listen to it every time I publish it. Others say, hey, I haven't listened to it in a while. I'm really sorry. I never take offense to that. Right? I put out a lot of episodes. But
it's so that you can go back and listen to it. If somebody says, hey, Andrew was talking about, or there was an article out about how sewage got out for like tens of thousands of hours in the UK waterways. Did you hear about that? Oh, I actually did. Andrew talked about that on his podcast, How to Protect the Ocean. You should take a listen. Here's the link. Right? So that people can know more about that. That's the idea.
It's a resource for people when it's there, and people who listen to it can share it. You can share it. That's how I grow the podcast. It's slow, but it's steady. And I think that's important. But that, you know, when people say, oh, you know, you should only put out once a week, you should only put, it's like, do what works for
you. A lot of times when I listen, I listen to a lot of content creators or coaches for content creators and they've been through it and they've, you know, they talk about how to create on YouTube, how to create on audio podcasts and Spotify and all this kind of stuff. And they're talking about the next trend and what you should be taking advantage of and all this and blah, blah, blah. And that's great, but a lot of times they recommend, start off slow. Because yes, you
should start off slow. I started off with once a week. It took me a year to record all of them to put out once a week for 10 episodes. Because I was so scared of launching a podcast on science and conservation of oceans. Because I didn't think I had such imposter syndrome at the time. Now, I just love to do it. When I talk to people, I just say, just publish. Don't go through all the crazy editing process. It's going to take you so much
time. Then you're going to realize you can't do it all. It's going to be really hard. It might be expensive. You decide to go for an editor. You don't have the money. There's a lot of things that can go wrong or that can make it seem really tedious. The big thing for me and my style is we need to get the message out there. Some people may want to put in four hours of editing, and that's fine. I think that's great. Just realize you're going to put out less
episodes depending on your time, right? And realize that if you want it to grow, you have to advertise for it. You have to go on other podcasts. You have to talk to people about it. It is a lot of work to do, and depending on your schedule, depending on your workflow, depending on how much time you have for it, you have to put out a lot of stuff. You have to do a lot, so you can only do what your schedule allows you to do, what your mind allows
you to do, so you don't burn out. I was just listening to a podcast on YouTube videos and vlogging in a new style of vlogging. You know, the guy was talking about his wife, how his wife has vlogged since the beginning, like since the early 2007s and like full on vlog editing seven days a week. And she continues to do that. And she does it probably more efficiently now because she's been doing it for almost two decades. But, you know, she continues to do that. She has never burnt out,
never thought about burning out. She's doing what she loves. She makes money off of it. And that's her kind of style. But it's a lot of editing. It's a lot of work. She does it all herself. You know, the guy, the husband or the partner who was talking, he was like, I have a new style editing where I don't, I barely edit. I just put things together. You know, I don't put all the stuff you put in a vlog, like brushing your teeth in the morning, start the video off,
and this and that. There's no, I tell, he goes, I tell stories. I show what, he's a cooking show, and he's got, I got cooking. And that's what I do, because that's what works for him. And he'll put out, you know, five days a week of content, because he can. He has an editor who helps him out with the, you know, the thumbnail and the titles, which you really have to focus on, and, you know, things like that, and the content, and coming up with the ideas, and all that kind
of stuff. There's a lot that goes into all this communication stuff. But we need to focus on that. We need it for our communication of the oceans. And the people who will do it, the executors, the people who are the go-getters, are going to do it. But please have that in mind when you do it. When you put out your episodes, don't think you're gonna put out five days a week or seven days a week. It's a lot of work. You may not have the time. I'm not saying you can't do it from a
talent perspective. Can you do it from a logistics perspective? Can you do it from, will you enjoy it if you continue to do it? That's what you have to think about, right? That's the big issue. And if you can't, that's fine. You gotta figure out a way though. And so I want you guys to learn about that. I want you guys to know about that before you get into it. But for me, that question of, man, you publish a lot. How do you do it? I do it because I love it. And it's not I'm saying that
you don't love it. It's I love it. And this is what I love to do. This is what I love to talk about. But there are sacrifices in the content, the type of content that I make, and the type of edits, and the type of product that I put out. It's not going to be the most polished. It's not going to be a wondery podcast or it's not going to be, you know, something that is put out that is going to be amazing. It's going to be worthwhile putting on a Netflix podcast or anything like
that. This is a podcast of me speaking directly to you the way I speak. There's the ums, there's the ahs, there's the awkward pauses, there's the emotion in it too because sometimes you never know what you're going to say. But I put out the content. I do the work, and I've been doing it for almost 10 years, and I'm happy to do it. Actually, over 10 years now, because I started in
2014. There's no stopping. There is no stopping. No matter how many times I stumble over my words like I just did, there is no stopping, and I love doing it. So, if you're thinking about starting some kind of science communication, digital platform, or content creation, Know that the people who do it, and the people you watch, are consistent for a reason. They love it, and they have time for it. They make time for it. And their content is sort of a definition of what type of workflow they can
put into it. And it's not an excuse. This is just the reality of it, and the fun that goes into it, and the way to be creative. And so that's sort of what I wanted to say today, for people who say, hey, you put out a lot of content. How do you do it? I do it because I love it. And I do it because I can. And
I'm not going to stop. So anyway, if you ever have any questions about that, about science communication and putting stuff out, please let me know if you work for an organization or you're just an individual who wants to put out science and ocean conservation or wildlife biology kind of stuff. Hit me up if you're looking to do a podcast. I'd love to answer your questions or offer you some advice. Just hit me up on Instagram at howtoprotecttheocean. That's
at howtoprotecttheocean. Love to hear from you, and if you want ocean content to your inbox. You can sign up for it, go speakupforblue.com forward slash newsletter. And of course if you want to stay focused while doing all this stuff, go to magicmind.com forward slash theoceanblue and put in theoceanblue20 at checkout. and you will be able to stay focused and stay caffeinated for a long time and not get those crazy crashes you get with coffee or Coca-Cola
or anything like that. So yeah, sign that up, magicmind.com forward slash theoceanblue and put in theoceanblue20 at checkout. Thank you so much for joining me on today's episode of the How to Protect the Ocean podcast. Have a