322: Delivering the Most Persuasive Words with Michel Fortin
Episode description
Legendary copywriter Michel Fortin shares how to be more persuasive in any environment and situation.
You’ll Learn:
1) The platinum rule for persuasion
2) The OATH formula to better know the people you need to persuade
3) The ‘so-that’ technique to bridge arguments and persuade people
About Michel
Michel is currently Director of Communications at SEO TWIST, Inc., a full-service digital marketing agency that’s also a Premier Google Partner, Facebook Partner, and Shopify Partner. He manages a portfolio of 47 client accounts ranging from small businesses to multinationals. He’s also President and co-owner of Supportibles, Inc. (formerly Workaholics4Hire), an outsourced customer support solutions and backoffice business process services provider.
He leads a team of three managers and 22 support staff, as well as over 200 part-time virtual assistants and remote workers. They handle an average volume of over 15,000 support cases daily with clients in a variety of industries and verticals. He’s also responsible for building the clientbase, developing strategic marketing plans, and implementing business growth campaigns.
Items Mentioned in this Show:
- Sponsored message: Learn a new language with babbel
- Internet Marketer: John Reese
- Author: Dr. Tony Alessandra
- Copywriting Coach: David Garfinkel
- Psychology Theory: Zeigarnik effect
- Book: Breakthrough Advertising by Eugene Schwartz
- Website: SEOTwist.com
- Website: Supportibles.com
View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep322.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.