Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile planning in fast-changing markets, and the impact of thought leadership. Dive into the ethical and strategic implications of AI in marketing and PR, including its role in SEO and content creation. Plus, discover why authenticity and character are key to earning media success. It’s a highlight reel packed with the strategies and perspectives shap...
Dec 19, 2024•48 min•Season 4Ep. 11
Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the evolving role of telehealth, Brian shares insights on where the money's flowing and what healthcare marketers need to know. Tune in for a must-listen discussion that unpacks the critical shifts in healthcare, labor costs, and technology investments. Brian Tanquilut brings over 20 years of experience as a senior equity analy...
Oct 10, 2024•38 min•Season 4Ep. 10
Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week’s episode of How It's Done. Discover how AI is revolutionizing marketing as Mitch, author of The Future-Ready Brand, shares insights from his research with Fortune 500 CMOs across various industries. Uncover strategies to upskill your team, integrate AI seamlessly into workflows, and stay ahead in this transformative era. Don't miss this episode filled with dozens of actionable takeaways. Recommended ...
Aug 22, 2024•24 min•Season 4Ep. 9
Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasting is transforming content creation and audience engagement. Whether you're a seasoned podcaster or a curious marketer, Carol's insights on the latest trends and technological advancements in Vodcasting will leave you inspired and ready to innovate. Recommended Reading Answers Media Network Migrating Your Podcasts Shows From Google Podcasts before ...
Jul 18, 2024•53 min•Season 4Ep. 9
Recognized as a Top 50 Healthcare IT Influencer, Colin knows a thing or two about healthcare conferences. He’s a seasoned expert who has witnessed their evolution over the course of his career, including as a key organizer of the very popular annual Swaay.Health Live event (formerly HITMC) dedicated to healthcare marketers. Drawing from his own experiences putting on events and attending dozens more healthcare conferences each year, Colin offers practical advice for PR and marketing professional...
Jun 14, 2024•53 min•Season 4Ep. 7
Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Principal Margaret Malone, and Healthcare Executive Leigh Ann Ruggles. Together, they dive into the recent surge of FemTech, exploring its impact on the healthcare industry, the use of AI in FemTech, and the power of branding and marketing in the sector. With insights on negotiation, talent, and toddlerhood survival, this episode offers a unique blend...
May 09, 2024•53 min•Season 4Ep. 1
We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don't miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhe...
Apr 18, 2024•50 min•Season 4Ep. 5
A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in marketing and public relations. Delve into the impact of AI on the industry, discussing its evolution, potential benefits and challenges, and ethical considerations for practitioners. Blogs and Podcasts Marcus on AI Generative AI has a Visual Plagiarism Problem The Almost Timely Newsletter AI Untangled The Platformer Hard Fork...
Mar 14, 2024•58 min•Season 4Ep. 4
Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women's healthcare and tackling the maternal and infant health crisis. Plus, gain exclusive insights into the marketing strategies driving their success and learn about the latest trends shaping the future of healthcare. Tune in for an eye-opening conversation that will leave you informed and inspired! Blogs ...
Feb 12, 2024•40 min•Season 4Ep. 3
Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable. Related reading Blogs and Podcasts The Value of Characters with Every Media Campaign What Not to Do With Your Brand (Mark weighs in on Elon Musk’s decision to rename Twitter) How to Find the Best PR Agency for Your Startup PR that dri...
Jan 25, 2024•26 min
What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it simple, remain flexible, cross-pollinate, and work in sync to effectively execute against such a plan? Quantum Health CCO, John Hallock shares takeaways from his deep well of experience at some of healthcare’s biggest brands, from his time at Livongo during one of the health tech’s biggest mergers, to his time at well-funded startup Transcarent, and n...
Jan 05, 2024•49 min•Season 4Ep. 1
Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done. Find Joe Zappa on: Linkedin and Twitter Find Sharp Pen Media on LinkedIn and sharppenmedia.com Find Kriste on: LinkedIn and Twitter Email Kriste: kg@growwithfu...
Sep 20, 2023•54 min•Season 3Ep. 9
Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can’t. On this episode of How It's Done: Shining a light on Dark Social Why Dark Social is ruining your online attribution Expert tips on how to make Dark Social work for you How traditional attribution is losing you money Erica Freckelton's superpower Follow fuoco on LinkedIn...
Aug 21, 2023•15 min•Season 3Ep. 8
Throughout his career in healthcare, Karey Witty has served in just about every C-suite role there is, but it’s his latest role as managing partner of value-based-care-focused investment firm Valtruis that has Karey more excited than ever, not just about his job, but about the promise of healthcare. In this episode of How It’s Done Karey talks with us about the meaning behind the Valtruis name, the things that make up a brand that go far beyond a name or a logo, and about finding meaning in his ...
Jul 07, 2023•39 min•Season 3Ep. 7
fuoco’s Senior Digital Marketing Manager Erica Freckelton is back with our host, Kriste Goad in part two of our three-part demand generation series for healthcare marketers. Tune in as they discuss the importance of knowing your target audience, demand creation vs. demand capture, and more. Follow fuoco on LinkedIn or find Erica on LinkedIn .
Jun 16, 2023•18 min•Season 3Ep. 6
fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special. Follow fuoco on LinkedIn or find Erica on LinkedIn ....
Apr 21, 2023•17 min•Season 3Ep. 6
The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content more valuable, and the importance of media in marketing. Learn more about Tennbeat at Tennbeat.com . Have a story you’d like to share with Kathryn? Email her at Kathrynrickmeyer@gmail.com , or follow her on Linkedin....
Apr 03, 2023•40 min
Dennis Dailey, Editor-in-Chief and lead reporter for Mobile Health Times joins host Kriste Goad as they discuss the upcoming health conference, ViVE , and a new, snackable health technology information show, HITshow. Learn more about HITshow by emailing Dennis at ddailey@hit.show , follow Dennis on LinkedIn , or find his coverage at mHealthtimes.com ....
Mar 31, 2023•13 min
Kriste Goad and Amanda Donnelly, a fractional CMO and growth partner with TechCXO, discuss fractional marketing leadership, when to leverage it and how to get the most from it.
Jan 05, 2023•59 min
We sat down with Dr. Nidhi Gupta to learn about the emerging epidemic of Wireless Mobile Device (WMD) addiction, its impact on our society and what can be done to break the cycle to achieve life-technology balance.
Oct 11, 2022•40 min
Ryan Estes is a vetted podcast host, guest and entrepreneur. He has recorded over 300 interviews with more than a quarter-million downloads, and his podcast, Talklaunch, consistently ranked in the iTunes Top 100 podcasts. On a mission to put the world’s top startup founders on the world’s top podcasts, Ryan co-founded Kitcaster, a podcast booking agency that books you on top podcasts that speak directly to your ideal audience. In this episode of How It’s Done, Ryan shares his expert advice on ho...
Oct 05, 2021•43 min
Heather Locke, Chief Support Officer for Hammersmith Support — a self-described WordPress website development and maintenance shop for small and mid-sized businesses — has over a decade of experience managing, optimizing and developing websites for clients. In this episode, Heather shares her four Wordpress website best practices - messaging, calls to action, functionality and security. In this episode, we discuss: What the title “Chief Support Officer” means to Heather and why she chose it The ...
Sep 06, 2021•28 min
What if marketing teams could boost efficiency and speed while simultaneously creating more space for creativity? With artificial intelligence, the possibility is promising. Jeff Coyle is the Co-founder and Chief Strategy Officer of MarketMuse, an industry-leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Jeff has had his finger on the pulse of content marketi...
Aug 06, 2021•53 min
Amy Mirlisena is a Clubhouse moderator and a curriculum developer in the tech space. Today she’s teaching us How It’s Done on the Clubhouse app! In this conversation, she walks us through how she became a Clubhouse moderator, what the future of social audio looks like and provides insight into how you can leverage this new social audio app to grow your business. For more on Clubhouse and social media marketing, visit our blog: https://growwithfuoco.com/blog/...
Jun 21, 2021•50 min
Have you joined the most exclusive social app available? Our second Spark Session answers the question that nearly 50,000 people are asking Google every month: What is Clubhouse? Gen Xer, marketing and PR expert and fuoco’s chief firestarter gives us the rundown on the audio app that has everyone talking, and even shares a secret to score your own invite. For more on social media marketing, visit our blog: https://growwithfuoco.com/blog/
Jun 15, 2021•6 min
Josh Spilker is the head of marketing at Friday.app, an asynchronous operating system for working from anywhere. But before he was making waves for tech startups’ content strategies, Josh was a healthcare marketing manager, a journalist and a writer. In this conversation, he walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences in his current role to drive SEO and marketing impact and provides insight into creating a content st...
Jun 07, 2021•42 min
Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonates and drives growth. For more on SEO marketing, visit our blog: https://growwithfuoco.com/blog/ To ...
May 27, 2021•7 min
In this episode of How It’s Done, we talked healthcare M&A predictions with Nashville’s own Angela Humphreys, national healthcare practice leader at Bass, Berry & Sims, ranked among the nation’s Top 5 healthcare practices by both American Health Law Association (AHLA) and Modern Healthcare. Angela has counseled national healthcare organizations on hundreds of transactions in the healthcare industry, including hospitals and health systems, health plans, surgery centers, physician practice...
Mar 19, 2021•27 min
Alisa LaPolt is the Policy & Advocacy Director of NAMI Tennessee and a mental health storyteller helping organizations understand and navigate the trends, conversations and importance of mental health in the midst and wake of some of the most complex, divided and stressful times in history. In this episode of How It’s Done, we discuss the investments being made in expanding access to mental health services, highlight a few corporate leaders in the space, discuss key legislation/policy making...
Feb 15, 2021•50 min
HealthLeaders editor Jim Molpus discusses the changes HealthLeaders has seen during his 20 years there (since the “dot com boom”), the current state of HealthLeaders and of the media in general. Molpus, who is also Leadership Programs Director for HealthLeaders, also notes changes in healthcare and healthcare media in the wake of COVID-19, and shares thoughts on the future of healthcare trade publications and the trending topics, like digital transformation and social determinants of health, tha...
Nov 03, 2020•30 min
