In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra virgin olive oil. We look at his entire creative process, breaking down exactly what makes his storytelling so addicting to watch. We cover the complete workflow: writing, drafting, editing, visual composition, and sound design. By the end of this video, yo...
Mar 12, 2025•1 hr 27 min•Transcript available on Metacast Tyler Cowen, an economist and writer, talks with me about how AI is changing writing and research. He explains a practical approach to using AI tools while maintaining your own voice. He explains the ways he incorporates LLMs into his daily work. We talk about how people will be writing fewer books in the future and how he believes truly human writing will stand out among AI-generated content. Enjoy! Redeem your free week of Lex at https://lex.page/perell 0:00 Intro 1:00 How Tyler Cowen uses AI ...
Mar 05, 2025•1 hr 9 min•Transcript available on Metacast Dana Gioia is a poet, former Chairman of the NEA, and one of America's most insightful writers on the craft of poetry and prose. This is the deepest conversation I've ever had about writing. Dana breaks down the writing process from his first drafts to revision, and shares practical wisdom about finding your voice and creating work that lasts. His straightforward approach makes writing less intimidating and more accessible to anyone who loves language. Enjoy! Get 60 days free Readwise Reader at ...
Feb 26, 2025•3 hr 11 min•Transcript available on Metacast Ward Farnsworth is a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical English Style and works on rhetoric and legal writing. He’s a genius at making complex ideas simple and useful for everyday life. Enjoy! Get 60 days free Readwise Reader at https://readwise.io/davidperell/ TIMESTAMPS 00:00:00 Intro 00:04:53 Example 1 (King James Bible) 00:07:09 Example 2 (Winston Chur...
Feb 12, 2025•1 hr 2 min•Transcript available on Metacast Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Readwise Reader at https://readwise.io/davidperell/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ TIMESTAMPS 00:00:00 Intro 00:00:20 Hormozi’s cave 00:05:35 Discovery process 00:12:32 Fix problems using...
Feb 05, 2025•1 hr 9 min•Transcript available on Metacast In this episode, I share my very favorite clips from world-class experts I interviewed last year. Their combined 171 years of writing experience is tightly packed into this 90-minute video. Enjoy! I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can ...
Jan 10, 2025•2 hr 30 min•Transcript available on Metacast How do you know the difference between a banger journal entry and the foundation of a memoir? If you’ve ever asked yourself this question, then this conversation is for you.Tucker is a memoir guru, having sold 5 million copies of his own memoir (“I Hope They Serve Beer in Hell”) and millions more of ghostwritten memoirs (for names like Tiffany Haddish and David Goggins). All of Tucker’s expertise can be dwindled down to three words: tell the truth. But it’s not as easy as it sounds.In this episo...
Oct 16, 2024•2 hr 36 min•Transcript available on Metacast Richard is the Pulitzer Prize-winning author of The Overstory, one of the most praised novels of the decade. His writing absolutely explodes with life. But perhaps Richard’s most impressive skill is his character development. And we’re not talking about the stodgy character arc you learned in English class. Richard shares 40+ years and 14 novels worth of insight on how to write characters that readers can’t get out of their head. This episode is a deep dive into the psychoanalytical complexities...
Oct 09, 2024•1 hr 25 min•Transcript available on Metacast You know him as the CEO of OpenAI — but did you know that Sam Altman is an avid writer? As one of today’s most successful entrepreneurs, Sam champions the tremendous value of writing: how it clarifies your thinking, expands your ideas, and levels-up your life in every sense, both personally and professionally. Plus, he has a love for the creative. (Have you ever met someone who can recite Percy Bysshe Shelley poems from memory? Well, Sam can.) In this episode, we discuss how Sam uses ChatGPT in ...
Sep 25, 2024•49 min•Transcript available on Metacast Robert went from being “a drunk, failed screenwriter” to writing seven bestsellers with millions of copies sold. Entrepreneurs, politicians, and hip-hop artists like 50 Cent all love his work. His secret ingredient? Storytelling. In Robert’s eyes, story is a form of seduction. So, welcome to 76-minutes of seductive storytelling advice. You’ll learn how to write stories that have timeless resonance, swapping cute and clever for crisp and clear. You’ll dive deep into style, themes, research, and r...
Sep 18, 2024•1 hr 22 min•Transcript available on Metacast Welcome to 74-minutes of storytelling strategy that’s better than all of your English classes combined. Nick is a journalist who has written for The New York Times and Vanity Fair. He’s a screenwriter, an author, a murder mystery enthusiast. In other words, he knows how to push a story through a brick wall. And he’s going to show you how you can, too. This episode is the ultimate storytelling toolkit. Cliffhangers. Tension. Dialogue. Character. Motifs. You’ll learn it all. And here’s the thing: ...
Sep 11, 2024•1 hr 20 min•Transcript available on Metacast “I’ll never forget the first patient whom I ever saw die.” Sheesh, what an opening line, right? Peter has an outstanding resume: he’s a medical surgeon, a Stanford grad, and a longevity expert with 25+ years of industry experience — not to mention, a published author who has sold over two million copies of his book, Outlive. In a nutshell, Peter is a prime example of what can happen when you share your expertise through writing. And he’s going to help you get started. In this episode, you’ll lea...
Aug 28, 2024•1 hr 16 min•Transcript available on Metacast What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how. Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based newsletter writers. Maybe that’s your dream, too, but you’re plagued by questions like: “What should I write about?” “What’s my business model?” “How do I make my first dollar online?” We’re so glad you asked; because Ben has the answers. In this episode, you’ll learn his exact playbook for how to m...
Aug 21, 2024•2 hr 33 min•Transcript available on Metacast Ever thought to yourself, “I would love to write a memoir someday”? Then you’re in the right place. Rob has an exceptional story — from foster care to Yale, from a troubled childhood to a best-selling memoir called Troubled — and in this episode, he demystifies the memoir-writing process just for you. We cover questions like: Which stories are worthy of sharing? How do you pace the narrative? How do you excavate difficult memories? How do you balance the emotional highs with the lows? Buckle up,...
Aug 14, 2024•2 hr 35 min•Transcript available on Metacast Your success as a writer boils down to your style. And today, you’re going to learn how to master the two different types of style — minimalism vs. maximalism — from the style-king himself: The Cultural Tutor. Minimalism is clear, concise, and direct. It distills an idea. Maximalism captures the texture, the nuance, the beauty of life. It creates an environment for your reader to inhabit. Style is a spectrum. And the sweet spot of memorable writing comes from the tension of competing forces — co...
Jul 31, 2024•1 hr 16 min•Transcript available on Metacast What do Katy Perry, Charles Dickens, and the Bible all have in common? They’re responsible for some of the most famous lines in history. And in this episode, you’ll find out why. Mark, an author and mad scientist of language, reveals the secret sauce to memorable writing: rhetorical devices. Chiasmus. Anaphora. Antithesis. Synecdoche. Writing today (i.e. texting and Tweeting) is concise and hyper-minimal — which is fine, if you’re writing the instruction manual for a new dishwasher. But the most...
Jul 24, 2024•57 min•Transcript available on Metacast Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next. Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just like Snickers, but went out of business in 2006. (Ever had a Fuse bar? Yeah, neither have we.) Good copy...
Jul 17, 2024•1 hr 16 min•Transcript available on Metacast Scott is a cocktail of crass humor, brutal honesty, and millionaire advice. He spent ten years wanting to write a book, and when he finally did, everything he learned could be summed up into two words: Be fearless. So buckle up — because today, you’re going to learn how to write fearlessly. In this episode, we break down the nitty-gritty mechanics of fearless writing: how to create intimacy with your reader, how to craft a narrative, how to share bold opinions, how to use humor as a weapon, and ...
Jul 10, 2024•1 hr 25 min•Transcript available on Metacast Two words: Storytelling. Masterclass. Yeah, yeah, we know — “become a better storyteller” is probably the most basic writing advice out there. But this episode is far from basic. It’s all about the storytelling advice you actually need that you didn’t get in school. Once upon a time, Nat wrote online SEO blogs: simple, generic, and kind of boring. What he really wanted was to write a memoir: something narrative, beautiful, and exciting. But his storytelling skills didn’t match his vision. So, fo...
Jul 03, 2024•2 hr 39 min•Transcript available on Metacast Sign Up for "Writing Examples" and Learn From The Best Writing of All Time: https://www.writingexamples.com Ryan Holiday is one of the world’s most prolific writers. He’s published sixteen books, written a daily email newsletter every day for the past eight years, has 1.7 million YouTube subscribers, and runs his own creative agency. (Reciting that list is difficult enough to remember, let alone accomplishing all of those things). This conversation will get you off your butt as a writer. It’s 78...
Jun 26, 2024•1 hr 15 min•Transcript available on Metacast Jerry Seinfeld taught me more about writing than all my English teachers combined. People forget that comedians aren’t just jokesters — they’re writers. And with 10 Emmy Awards, 3 Golden Globes, and a TV show that’s generated over three billion in revenue, it’s safe to say that Jerry Seinfeld is a dang good one. In this episode, I share the top ten writing lessons I’ve learned from Jerry Seinfeld over the years. You’ll learn five lessons on getting your work done, and five lessons on making your...
Jun 12, 2024•42 min•Transcript available on Metacast You may know Ted as a music historian, and the go-to expert on jazz. Or, you may know him as The Honest Broker on Substack. Either way, he’s the most erudite guest this show has ever seen. Ted gives a masterclass on the state of our culture at large. What’s up with our obsession with minimalism? Why do we value speed over beauty? Do we even realize that we’re distracting ourselves into oblivion? And, of course, what does this mean for us as writers? This episode zooms out to look at where we’ve ...
May 29, 2024•2 hr 55 min•Transcript available on Metacast Get ready to swap everything you know about business-writing for an unconventional approach that actually works. Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups. He’s bold like Bezos, but relaxed like Buffett. He cares less about “rising-and-grinding” and more about an honest 40-hour work week. He never white-knuckles his ideas, but shares them freely with the world. As a result...
May 22, 2024•2 hr 31 min•Transcript available on Metacast From frustrated middle school teacher to Chief Evangelist at Synthesis School. From 46 email subscribers to 165,000. From hating writing to publishing her first book with a major publishing house: The Learning Game. What made all of this possible for Ana Fabrega? She unlearned how to write. In this episode, Ana shares the seven writing principles you should unlearn if you want to fall in love with writing again and reach people with your ideas. Like Ana, your best ideas could have the power to i...
May 08, 2024•49 min•Transcript available on Metacast This is business writing like you’ve never seen it before. Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack messages and the occasional memo. “95% of people would not be happy working in the culture that we’ve built. And the 5% who would be have been lookin...
May 01, 2024•2 hr 39 min•Transcript available on Metacast “I’m not writing for you.” This was Paul’s response to a scathing critique that came early in his writing career. Since then, Paul’s book, The Pathless Path, has sold over 50,000 copies and has spurred thousands of writers to forge their own path forward — scathing critiques and all. Writing isn’t about building the biggest readership possible. It’s about connecting with the readers who care. It’s about broadcasting a signal for the kinds of people you want to attract. And in this episode, you’l...
Apr 17, 2024•1 hr 6 min•Transcript available on Metacast There is an intrinsic interestingness inside of you. But, you’re probably suppressing it. Welcome to 96-minutes of learning how to use your interestingness to stand out online. Speaking of standing out, Steph Smith: Hosts a16z, a top five technology podcast Taught herself to code and launched multiple websites that hit #1 on Product Hunt Sold over $220k in her book launch for Doing Content Right Grew The Hustle’s Trends product to millions And led HubSpot’s Creator Program. (Safe to say that she...
Apr 10, 2024•2 hr 36 min•Transcript available on Metacast Writing is thinking, which means it’s like lighter fluid for business growth. Brie has played major roles at writing-rich companies like Stripe, and her expertise on writing-first culture is now used by giants like Amazon and Basecamp. As she says: “Reality has a surprising amount of detail.” Writing illuminates all the interesting details worth pursuing. And as a result, companies who prioritize writing operate with impressive speed, intention, and rigor. In this episode, Brie shares years of h...
Apr 03, 2024•1 hr 7 min•Transcript available on Metacast Paul Graham is one of the most successful writers and entrepreneurs in Silicon Valley. Sure, he sold a company to Yahoo and co-founded Y Combinator, which has created hundreds of billions of dollars in value. But more than that, Paul is a renowned essayist and his thoughts on what makes good writing are worth paying attention to. So, how has writing led to Paul Graham's success? I've deconstructed 11 of his best lessons and we're going to go through them one by one. Ultimately, you’ll learn the ...
Mar 29, 2024•1 hr•Transcript available on Metacast Neil writes about all the icky, taboo things you’re not supposed to say out loud. As the author of ten New York Times Bestselling books, he’s built his career on getting celebrities like Rick Rubin, Kevin Hart, and Jenna Jameson to open up in a way that most writers are too afraid to do. But don’t get it twisted — “being vulnerable” doesn’t mean “word-vomit your deepest, darkest secrets to the world.” It means sharing who you truly are in a way that’s interesting to other people. In this episode...
Mar 27, 2024•1 hr 22 min•Transcript available on Metacast 
