HoD S3E2 - Focus on trust over traffic
Jul 18, 2025•32 min•Season 3Ep. 2
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Episode description
S3E2 - Focus on trust over traffic
Obsessing over traffic just incentivizes marketers to prioritize shady traffic generation tactics. Meanwhile, 44% of B2B buyers are highly relationship-oriented and ask peers for recommendations. And while executives think prospects trust their companies, only a small percentage actually do.
In this episode of House of Demand, Max and Jonas discuss why you should focus on building trust, how you do it, and what programs you should focus on. But also how you burn trust, and what you definitely shouldn’t be doing. Time to start obsessing over trust instead of traffic.
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