HoD S3E1 - Attention vs. attribution
Jul 11, 2025•30 min•Season 3Ep. 1
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
S3E1 - Attention vs. attribution
In B2B SaaS marketing, attention could be interpreted as: getting in front of the right people with interesting stuff. Attribution could be interpreted as the process of identifying which marketing touch points or channels contributed to a desired business outcome.
In this episode of House of Demand, Max and Jonas discuss how you should approach capturing your audience‘s attention, why you need a strong offer, and what the future of B2B SaaS marketing attribution looks like.
Are you tuning in?
Follow us on LinkedIn:
For the best experience, listen in Metacast app for iOS or Android