258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data
May 07, 2024•31 min
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Episode description
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset?
SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast
2024 Hotelier Sentiment Study:
https://travelboommarketing.com/hotelier/
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