Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: European Hotel Group Challenging OTA Parity Clauses - Room for Improvement: Improving ...
Sep 09, 2025•49 min
Episode 274 of the Hotel Marketing Podcast is going to deliver the key to unlocking social media success and direct revenue through influencer marketing. Hotels have been skeptical of using influencers and today, with the help of our friends at JoyByte.com we are going to show specifically how hotels can win with influencers… when doing it the smart way. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: Big Troubles in Sin City: Vegas sees d...
Aug 07, 2025•1 hr 3 min
Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hours to collaborating with luxury fashion brands for immersive events, hotels are finding innovative ways to engage guests beyond traditional amenities. In this episode, we delve into successful case studies and provide actionable strategies for hotels to implement experiential marketing initiatives that resonate with their target audience. Get the full show no...
Jul 08, 2025•48 min
Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hoteliers can setup, manage, and win with metasearch on Google, TripAdvisor, Bing, Trivago, Kayak, and other platforms. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: MOXY hotels offer a fun, party atmosphere that independent hoteliers can learn from - Room for Improvement: Have hotels stopped sending confir...
Jun 10, 2025•49 min
Episode 271 dives in to the 3 biggest challenges for boutique hotels & how to solve them. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: Marriott launches their first Autograph Collection safari camp - Room for Improvement: Guest books a 21+ property, only to discover it became kid-friendly - Main Topic: Helping boutique hotel owners solve their three biggest challenges - 60 Seconds to Success: Audit your marketing to ensure it matche...
May 13, 2025•43 min
Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Past interactions of ChatGPT have been a game changer, and the latest version revolutionizes what's possible for a hotelier. Today we learn how hotel operators can maximize these new tools and put them to work driving occupancy, direct bookings and RevPAR. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - ChatGP...
Apr 01, 2025•57 min
Episode 269 of the Hotel Marketing Podcast by TravelBoom dives into the big takeaways from our new 2025 Leisure Travel Trends Study. As you may know every year we survey hundreds of leisure travelers throughout the US to better understand how independent hoteliers can connect and convert today’s discerning guests. Get your copy today at TravelBoomMarketing.com/2025Study and follow along with us! Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: Key ...
Feb 07, 2025•55 min
Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true? Get the full show notes at www.TravelBoomMarketing.com/podcast Welcome to the first episode of the new year! 🎉 In this exciting installment of the Hotel Marketing Podcast by TravelBoom, we dive into AI’s impact on search marketing and what hoteliers need to know to stay ahead in 2025. 📊 What We Cover in This Ep...
Jan 08, 2025•1 hr 5 min
Welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. In this episode, we are sharing our key takeaways from the 2024 Hospitality Show in San Antonio, TX. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Dec 01, 2024•52 min
Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be the top trends to watch in 2025. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Oct 23, 2024•53 min
Before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. The cast goes down the list and groups the biggest blunders into a simple list that will save you thousands and drive your overall performance in today's Hotel Marketing Podcast. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Oct 01, 2024•58 min
Join TravelBoom for an amazing conversation with Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Most People Don’t… But you Do” podcast and TEDx Speaker. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast
Sep 20, 2024•1 hr 15 min
Today on the Hotel Marketing Podcast we are pouring a nice Pumpkin Spice latte and talking about how hotels can drive fall occupancy. Tune in to get the latest hotel news, tips and more. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast
Sep 07, 2024•54 min
Episode 262 of the Hotel Marketing Podcast pits the cast members against each other to pick the top line items every hotel needs in their 2025 hotel marketing budget. Is your budget set to drive RevPAR in 2025? This episode will show you exactly want you want to invest in next year. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast
Aug 20, 2024•1 hr 3 min
The Hotel Marketing Podcast is coming out with a fresh new format to help hoteliers succeed online. Tune in today to find out what AI strategies hoteliers can put in place today to save money, time, and drive direct bookings. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Aug 06, 2024•51 min
We're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let's get this show at HITEC started SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Jun 26, 2024•25 min
We're live at HITEC 2024 with special guest Ed St.Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can expand your property awareness, increase conversion rates, and lead to an amazing RevPAR. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Jun 25, 2024•37 min
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
May 07, 2024•31 min
There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
Apr 30, 2024•57 min
Gain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's marketing efforts. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
Apr 23, 2024•40 min
Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal the strategies you can use to compete with all types of accommodation choices. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
Apr 04, 2024•56 min
In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant revenue for your hotel & resort. If you have occupancy or low revenue issues, this is the podcast for you. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
Mar 26, 2024•46 min
In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false. In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independent hotels can learn a lot from their success. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast FULL HOTEL MARKETING MYTHS ARTICLE: htt...
Mar 05, 2024•1 hr
In this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business. To compete in this ever-changing, competitive channel, you’ll need not only to master the basics, but to also keep in touch with industr...
Feb 23, 2024•51 min
Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by TravelBoom. And today we will talk about the grave danger of hidden fees and how they impact your overall resort performance. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Jan 23, 2024•36 min
Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content is critical to any hotel and how it can help improve your site's overall conversion rate. Great ready, let's go! DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Dec 27, 2023•48 min
Good day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to a small niche market a secret to success for a hotel?” Well, we’re about to answer that right now... DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Dec 19, 2023•46 min
Today we are going to do some search optimization like it’s 2004. If your hotel is still doing these 11 incredibly dated SEO tactics, you're setting yourself up for failure, listen in to see what you should be doing. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Dec 04, 2023•44 min
Transform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPAR DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Oct 24, 2023•52 min
Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
Oct 10, 2023•48 min
