#42 Selling UX research to stakeholders

• Importance of good research and dangers of sloppy research. 
• Most common reasons why clients push back doing research and how to convince them not to do so. 
• Top 6 takeaways. 

Mentioned in this episode:

• Anfi's case study template. 
• Ioana's most recent article on Medium on Instagram UX accounts she recommends to follow. 
• A designer that we mention in this episode: Jared Spool.
• 5 W’s + H research method
  
  ❓Next topic ideas:
• Submit your questions or feedback anonymously here

🔗Links:

• 🎓 Into UX design online course by Anfisa
• 🎓 Mento academy Bootcamp by Ioana

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