Annamarie von Firley is the President of Adventuretown Toy Emporium, the beloved educational Ecommerce toy store that cultivates children's curiosity by learning through play. To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Cultivating children's curiosity by learning through play with innovative educational toys adventuretowntoys.com Helping parents meet the developmental needs of their children under 3 years of age fledglingsflight.com Connec...
Jul 24, 2023•20 min•Ep. 235
Paul Voge is the co-founder and CEO of Aura Bora, a national beverage company from San Francisco. Since the company’s founding in 2019, Paul has expanded the brand’s whimsical sparkling waters into more than 8,000 stores including Sprouts, Whole Foods, Target, Publix, and Wegmans. Aura Bora’s best-selling retail varieties include Lavender Cucumber, Ginger Meyer Lemon, and Cactus Rose. Plus, every month Paul and his team formulate and release online-exclusive flavors for sparkling water aficionad...
Jul 17, 2023•23 min•Ep. 234
Isaac Hyman is the founder of HiFlyer Digital, an email & SMS marketing agency for the fastest-growing e-commerce brands in the world, as well as a featured e-commerce speaker and new author of The Ultimate Ecommerce Email & SMS Playbook. Isaac is on a mission to help brands level the playing field with the top e-commerce brands and unlock the true revenue potential of every customer on their email & SMS list. In This Conversation We Discuss: [00:00] Intro [01:07] The smart things th...
Jul 13, 2023•14 min
Keith Eshelman is the co-founder & CEO of Parks Project. Parks Project, founded in 2014, came from the idea that we can all do more to support America's parklands. In the early days, Keith volunteered at trail days in local national parks—through this, he realized that there was a huge lack of participation from the next generation. To change that, he created collections of apparel and accessories that would further connect consumers with parks to raise awareness of the projects taking place...
Jul 10, 2023•22 min•Ep. 233
Scott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is. Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear. Before even becoming a parent himself, Scott teamed up with fellow designers Asa Giffin and Reed Schmidt in 2009 to bring Guava Family to life ...
Jul 03, 2023•20 min•Ep. 232
Entry Envy was founded in October 2021 by Jennifer Lea in Omaha, Nebraska, to help others create a welcoming entry with simplicity and convenience that also identified their home for their guests and delivery drivers. Entry Envy custom signs with modern address numbers, last names and monograms feature a small planter box for their monthly faux floral holiday and seasonal decor refill kits. Her inspiration came after a divorce and fully remodeling her home with outdated, hard-to-read house numbe...
Jun 26, 2023•32 min•Ep. 231
Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms. In This C...
Jun 22, 2023•23 min
David Gaylord is the current Chief Executive Officer at Bushbalm, a skincare and technology brand focused on improving the quality of products used for hair removal. After spending 7+ years at Shopify he took his ecommerce expertise to launch Bushbalm. The brand is now expanding its channel strategy with over 2,000 waxing salons carrying the product, and over 900 Ulta Beauty stores in the United States. In This Conversation We Discuss: [00:00] Intro [00:54] What are Bushbalm’s products? [01:55] ...
Jun 19, 2023•17 min•Ep. 230
Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos. Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce,...
Jun 15, 2023•25 min
Mikey Goldman is part of the over-prescribed generation directly impacted by the ease at which serious drugs were “handed” out to kids and teens before natural alternatives were even discussed. He grew up with a racing mind, always struggling in school to focus and sit still. Formally diagnosed with severe ADHD and math dyslexia (dyscalculia) in highschool, he was later prescribed Vyvanse in college which led to severe side effects that resulted in a snowballing of prescription drug use includin...
Jun 12, 2023•30 min•Ep. 229
Shawn Khemsurov is a Designer and Co-founder of Electric Eye, a Shopify Expert agency. He brings over fifteen years of fashion retail and ecommerce experience to the table and has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, The Black Keys, Barton Perreira, Homage and Only NY. When he's not building websites or designing, he's investing in and advising for other small businesses, listening to heavy metal, and playing golf and ice hockey. In This Conversation We Discuss: [00:0...
Jun 05, 2023•34 min•Ep. 228
Katie Bilodeau is the President of Ring Concierge, the leading luxury jeweler committed to designing forever pieces that are both inspirational and obtainable. Katie began her time at Ring Concierge as a consultant in 2017 and became President of the company in 2020 working closely with Nicole Wegman, Founder & CEO, to strategize and manage overall company initiatives. Katie's focus is on overall company strategic direction, including oversight of the operational, employee and financial depa...
May 29, 2023•23 min•Ep. 227
As a marketing expert with over 15 years of experience in Ecommerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the Ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights. In This Conversation We Discuss: [00:00] Intro [01:23] How Andrew end up in Ecom [02:53] Chase automated himself out of a job [03:36] Andrew tried to save his dad’s company [04:21] The factors that Andrew is currently focusin...
May 25, 2023•24 min
In 2006, Ryan Alovis started Magazine Discount Center (MDC). Within a few years, Alovis bootstrapped MDC into the largest destination online for consumer magazine subscriptions. In 2016, MDC was acquired by Time Inc. In 2009, with the cash flow MDC was yielding, Alovis was able to purchase LensDirect.com, a struggling online retailer of name-brand contact lenses that was previously owned by his family. Under his leadership, LensDirect.com has grown revenues over 13000%, and has evolved into a le...
May 22, 2023•22 min•Ep. 226
Michael Kuech Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. But this wasn't an ordinary business venture. This was personal. Michael's cancer diagnosis at age 24 inspired him to consider the power of food as medicine. After his recovery, he started experimenting with superfood mixes t...
May 15, 2023•22 min•Ep. 225
Chris is a serial entrepreneur who has successfully invested in and launched eight businesses, two of which have been acquired. As one of the creators of the wildly popular and recently acquired Gentleman's Box, a high-end subscription box for men, Chris has spoken to aspiring entrepreneurs and established industry professionals at events like Digital Summit, SubSummit and several academic institutions such as Columbia Business School and George Washington University. His strong business acumen ...
May 11, 2023•19 min
Corey Hackett started working in retail at 14. He started guerrilla marketing for Top of the World at 19. He went back to school for marketing and advertising at 21 to try and figure out exactly what he was doing. After school, he worked at traditional marketing agencies for 10 years while helping Top of the World advance their brand on the side. He took over ownership of Top of the World in 2011. In This Conversation We Discuss: [00:00] Intro [00:59] What products does TotW offer [01:43] Having...
May 08, 2023•30 min•Ep. 224
Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands. He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms. He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer. Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder. In This Convers...
May 01, 2023•28 min•Ep. 223
Henry Murray is the co-founder and CMO of waterdrop. With an impressive educational background, Henry is waterdrop’s resident jack of all trades. After working for the Boston Consulting Group (BCG), Henry joined his brother, Martin Donald Murray, and friend, Christoph Hermann, to co-found the beverage-industry disrupting company, earning him a spot on Forbes prestigious 30 under 30 list. Henry is currently in charge of overseeing waterdrop’s global expansion, with a focus on the U.S. Murray hold...
Apr 24, 2023•25 min•Ep. 222
Mroue is a self-taught marketer that learned through trial and error. He learned the ins and outs of customer service, email marketing, product marketing, content creation, video editing, advertising, data analytics, web design, and shipping and logistics. After a few failed business attempts, Mroue launched his first successful ecommerce business in September of 2020, generating $150,000+ in sales in a little over a year. In April of 2022, Mroue started a new brand—Cloudsharks. In less than a y...
Apr 17, 2023•25 min•Ep. 221
Tiffany Joachim is the Owner and Co-Founder of Celeste Sol Jewelry. She began her career as a Buyer, working in Dallas and New York City for big box retailers such as, Neiman Marcus, Macy’s, and Ross Stores for 10 years. When needing to relocate to Miami for her husband’s work, she decided to take the opportunity to use her knowledge as a merchant to revive and rebrand a 60+ year old family owned jewelry store located in Puerto Rico. Launched in 2019, Celeste Sol is a fashion jewelry brand that ...
Apr 10, 2023•20 min•Ep. 220
Justin is a seasoned entrepreneur that's launched multiple consumer product ventures over the past decade. As the founder & CEO of Doris Dev, the award winning global product development firm, Justin has worked on the development of category defining products in beauty, housewares, connected hardware and everything in between. Justin is the co-founder & co-CEO of Canopy, the innovative beauty products company that introduced the game changing humidifier and waterless aroma diffuser. Just...
Apr 03, 2023•29 min•Ep. 219
Umaimah Mendhro is the Founder of VIDA, a global platform offering unique, sustainable, and beautifully design-driven products that aim to positively impact people's lives and overall well-being. Umaimah grew up in rural Pakistan and Saudi Arabia - with no access to formal education most of her life - but a deep passion for design and art and a drive to make a difference in the world. She paved her way to Cornell University and later Harvard Business School, and built a career in technology, wor...
Mar 27, 2023•25 min•Ep. 218
Amanat Anand grew up in New Delhi, India and met her co-founder while pursuing her undergraduate degrees in Industrial Design at the Parsons School of Design in New York. After graduating, they entered the concept of SoaPen to the UNICEF Wearables for Good Challenge. SoaPen teaches kid's personal hygiene habits through their fun and innovative products. She has been featured on Shark Tank and is a listmaker on the Forbes 30 under 30 list. In This Conversation We Discuss: [00:00] Intro [01:03] Wh...
Mar 20, 2023•17 min•Ep. 217
Lynn Power spent much of her 30 year career running and transforming agency brands. Lynn has expertise in transforming organizations from top to bottom – including capabilities, organizational structure, talent and culture. She recently left the big agency world to launch two brands: MASAMI, a premium clean hair care brand which launched in February 2020 and Isle de Nature, bee-powered home fragrance which launched in September 2020. Prior to her entrepreneurial move, Lynn was CEO of J. Walter T...
Mar 13, 2023•26 min•Ep. 216
Alvania A. Lopez, Founder / CEO Alvania always had a love (and talent) for arts and crafts, creating greeting cards and candy jewelry, through childhood. She delighted in the joys of gift-giving, and still does! Celebrating diversity and building strong relationships is her personal mantra. Alvania’s mission is to make the art of gifting, convenient, exclusive, and almost effortless. In This Conversation We Discuss: [00:00] Intro [00:56] What are Peachbox Co’s products? [01:29] Where the idea of...
Mar 06, 2023•15 min•Ep. 215
Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. In This Conversation We Discuss: [00:00] Intro [01:59] Pros and cons of consulting vs app development [03:26] Using structured data to produce rich results [04:25] Themes have structured data but are incomplete [05:30] Is JSON-LD updated with Google’s algorithms? [06:18] The full p...
Mar 02, 2023•17 min
Tim Swindle is an entrepreneur and investor, helping build and exit multiple companies. As an early investor and employee at PointDrive, a Chicago-based sales software company, he had roles leading sales, marketing, and operations before the company was acquired in 2016 by LinkedIn. During this time, Tim created Utter Nonsense, an entertaining card game that was quickly carried by several retailers and ultimately within all 1,800 Target stores. Utter Nonsense was acquired in 2017 by private equi...
Feb 27, 2023•34 min•Ep. 214
After working in finance at Goldman Sachs and sharpening her operational skills at consumer technology start-up FanVision, Jennifer Ross co-founded Swoon, where she oversees product development, operations, and finance. A longtime advocate for the advancement of diabetes research and a supporter of the Juvenile Diabetes Research Foundation (JDRF), in high school, she founded and organized Rock the Cure, a concert to benefit JDRF, which raised over $200,000. Swoon, a zero sugar take on nostalgic ...
Feb 20, 2023•17 min•Ep. 213
The foundation of OWL Venice is founder, Lindsey Erin’s, personal journey to health. When her mother was diagnosed with breast cancer in 2010, Lindsey committed to living a healthier lifestyle. It was this event that began her research on wellness, nutrition, and intuitive eating, and would eventually lead to the creation of OWL Venice. Initially, Lindsey began experimenting with an organic, plant-based diet that limited meat and processed foods, and found that she was still experiencing constan...
Feb 13, 2023•17 min•Ep. 212
