221 | Using Both Organic and Paid Tiktok to Scale Fast | with Rayan Mroue

Mroue is a self-taught marketer that learned through trial and error. He learned the ins and outs of customer service, email marketing, product marketing, content creation, video editing, advertising, data analytics, web design, and shipping and logistics. 

After a few failed business attempts, Mroue launched his first successful ecommerce business in September of 2020, generating $150,000+ in sales in a little over a year.

In April of 2022, Mroue started a new brand—Cloudsharks. In less than a year they've gone from zero to multi-seven figures in revenue and continue to grow month over month.

In This Conversation We Discuss:

• [00:00] Intro
• [00:57] What are cloudsharks?
• [01:34] Where the idea of cloudsharks come from
• [02:21] Trying to find a product that works and sells
• [03:18] Launching a product with no proof of concept
• [04:04] From feeling a winning product to selling it
• [05:08] Can anybody mimic Rayan’s success?
• [06:10] Getting the product into people’s hands
• [07:29] Differentiating from similarly sourced products
• [09:10] cloudsharks’ TikTok budget
• [10:23] Sponsor: Electric Eye https://electriceye.io/connect
• [11:20] Sponsor: JSON-LD For SEO https://jsonld.app
• [12:37] Sponsor: Retention.com https://retention.com/honest
• [13:28] Would Rayan’s strategy work today?
• [15:00] Keeping up with finances when scaling too fast
• [17:09] What’s next for cloudsharks?
• [18:45] Be on top of your operating expenses
• [22:27] Great product + good marketing = growth
• [23:00] Community and networking

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The shark slides made for comfort and style cloudsharks.co
• Connect with Rayan linkedin.com/in/rayanmroue
• The best community for 7, 8 & 9+ figure Ecommerce operators workspace6.io
• Schedule an intro call with one of our experts electriceye.io/connect
• Get your free structured data audit for your store jsonld.app
• Book your demo today and get 20% off the annual commitment fee retention.com/honest

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